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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.5
    85%
  • Dashboards (44)
    8.5
    85%
  • Email deliverability reporting (46)
    7.5
    75%
  • List management (40)
    5.9
    59%

Reviewer Pros & Cons

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Pricing

View all pricing

Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.5
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(186)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
May 17, 2021

Good, but requires patience

Zee Gimon | TrustRadius Reviewer
Zee Gimon
Digital Operations Manager
The App Solutions (Information Technology and Services, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.

Our developers also have said that it is a convenient tool for them to integrate with.
Pros and Cons
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Likelihood to Recommend
SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
Return on Investment
  • We've been actively corresponding with over 10K people using SendGrid and it is much cheaper than it would've been with MailChimp or similar email marketing providers.
  • Scheduling email campaigns is convenient because you can do them in bulk and then you don't have to worry about your email marketing for a while :)
Twilio SendGrid Feature Ratings
Email & Online Marketing (9)
50%
5.0
WYSIWYG email editor
60%
6.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
100%
10.0
List management
50%
5.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
Alternatives Considered
We have been looking for an email marketing provider that would match the budget ("not too high" :), our database numbers (over 10K subscribers), and convenience. MailChimp is very convenient and easy to use, but it was expensive at 10K+ subscribers. Emma, which I haven't used, but evaluated, was even more expensive. SendGrid was the tool that our developers were already using for transactional emails, therefore it made sense to try it. Also, SendGrid was four times cheaper than MailChimp.
Other Software Used
Easy Tasks
  • Creating a list and managing it
  • Creating a marketing email
Difficult Tasks
  • Cleaning your list from all the unsubscribes, bounces, etc. The seemingly simple step requires too many actions on the users' side.
  • Editing a marketing email - the layout sometimes lags and overlays the text instruments when you scroll down. So editing is not always simple.
Usability
7
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument.
February 22, 2021

SendGrid is HORRIBLE!

Verified User
Partner in Corporate
Entertainment Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We used SendGrid for transactional emails.
Pros and Cons
  • Nothing.
  • Horrible customer service.
  • Their platform doesn't even work.
  • Transactional emails don't even get sent to users.
Likelihood to Recommend
SendGrid is the worst platform I have EVER used. Their customer service is HORRIBLE and unresponsive, their site doesn't even work, their transactional emails weren't even being sent to our users, HORRIBLE!!!!! Choose any other email platform instead of this one. I tried upgrading to their pro plan. They sent me a list of questions to answer and I answered all of them. Suddenly, I received an email saying not only was I not able to upgrade to a Pro account, but they locked my free account and disallowed our company from using their platform without giving an explanation why. This is the worst company I have ever dealt with and I would never recommend SendGrid to ANYBODY.
Return on Investment
  • They had no positives for our company.
Twilio SendGrid Feature Ratings
Email & Online Marketing (9)
10%
1.0
WYSIWYG email editor
10%
1.0
Dynamic content
10%
1.0
Ability to test dynamic content
10%
1.0
Landing pages
10%
1.0
A/B testing
10%
1.0
Mobile optimization
10%
1.0
Email deliverability reporting
10%
1.0
List management
10%
1.0
Triggered drip sequences
10%
1.0
Reporting & Analytics (3)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Pre-Send Testing (8)
10%
1.0
URL Validation
10%
1.0
Link Tracking
10%
1.0
Image Validation
10%
1.0
Inbox Display
10%
1.0
Email Accessibility Tools
10%
1.0
Spelling and Grammar Check
10%
1.0
Spam Testing
10%
1.0
Email Previews
10%
1.0
Usability
1
Support Rating
1
SendGrid has the single worst support I have ever dealt with. They fix no problems, they never answer your questions, and it takes them hours/days to respond to you.
December 09, 2020

Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund

Verified User
Professional in Corporate
Retail Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
SENDGRID DELIVER[ED] E-MAILS TO 50,000 SUBSCRIBERS *AFTER* THE PROMOTION ENDED. Not once, not twice, but EVERY SINGLE TIME. We got HUNDREDS of customers complaining they received the mail AFTER the promotion campaign ended so they couldn't use the coupon code. Sendgrid refuses to refund and doesn't care about their customers.

SENDGRID IP ARE ALREADY BLACKLISTED. Vast majority of e-mails ends up in the spam folder because SendGrid IP are flagged as spammer (their fault not mine). Because SendGrid IPs are already blacklisted it defeats the purpose of using SendGrid instead of your own mail server. Here's a screenshot of SendGrid customer support explaining their IP[s] are blacklisted: http://prntscr.com/vvftmx

NO REFUND - SENDGRID DOESN'T CARE. They will NOT refund your money even if their service failed due to their own incompetence. They even charged us excess fee of $60 and we never got refunded. Takes many days to get a reply from customer support.

SENDGRID KEEP[S] STEALING YOUR MONEY AFTER CANCELLING YOUR ACCOUNT. We finally had enough of SendGrid's unreliable service and closed our account. But SendGrid kept charging our credit card [for] 2 months. We had to contact them again twice to get the refund for the money they stole from us.

SendGrid is the only one to blame here. We don't send spam- our domain has very good reputation, we send only 4 e-mails per year, SPF/DKIM/DMARC is correctly configured, etc. The only mistake we [made] was trusting SendGrid. Don't do the same mistake we did.
I strongly recommend to NOT use SendGrid if you care about your customers. There is not a single valid reason to use SendGrid because their IPs are blacklisted and their service is unreliable. Trust me it will be a disaster for your business if you go with SendGrid, you will learn it the hard way. There are tons of reviews like mine all over the web.
Pros and Cons
  • Sendgrid misleads customers.
  • Sendgrid is very unreliable.
  • Sendgrid is good at stealing your money.
  • 50,000 e-mails delivered AFTER the campaign ended, every single time.
  • Overcharges and no refund.
  • Sendgrid IPs are already blacklisted.
Likelihood to Recommend
Return on Investment
  • Wasted my money.
  • Paid more than I should have.
  • Wasted many hours of my time.
Twilio SendGrid Feature Ratings
Email & Online Marketing (9)
10%
1.0
WYSIWYG email editor
10%
1.0
Dynamic content
10%
1.0
Ability to test dynamic content
10%
1.0
Landing pages
10%
1.0
A/B testing
10%
1.0
Mobile optimization
10%
1.0
Email deliverability reporting
10%
1.0
List management
10%
1.0
Triggered drip sequences
10%
1.0
Reporting & Analytics (3)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Pre-Send Testing (8)
10%
1.0
URL Validation
10%
1.0
Link Tracking
10%
1.0
Image Validation
10%
1.0
Inbox Display
10%
1.0
Email Accessibility Tools
10%
1.0
Spelling and Grammar Check
10%
1.0
Spam Testing
10%
1.0
Email Previews
10%
1.0
Usability
1
Everything is bad about SendGrid. Every. Thing.
Support Rating
1
Worst support I [have] ever seen.
November 11, 2020

troublesome product, terrible customer service

Billy White | TrustRadius Reviewer
Billy White
Owner
Billywhitemusic.com/ Meme Machine Music (Education Management, 1-10 employees)
Score 1 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
I tried to send out an email campaign.
Pros and Cons
  • nothing
  • nothing
  • nothing
  • Emails are automatically center-aligned, unchangeable
  • Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
  • Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Likelihood to Recommend
Absolutely execrable customer service. It was also dishonest of them to represent to me that my (expensive) upgraded account would solve the spam-filter problem.
Return on Investment
  • They crippled my launch.
Twilio SendGrid Feature Ratings
Email & Online Marketing (9)
N/A
N/A
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
N/A
N/A
List management
N/A
N/A
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
N/A
N/A
Dashboards
N/A
N/A
Standard reports
N/A
N/A
Custom reports
N/A
N/A
Pre-Send Testing (8)
N/A
N/A
URL Validation
N/A
N/A
Link Tracking
N/A
N/A
Image Validation
N/A
N/A
Inbox Display
N/A
N/A
Email Accessibility Tools
N/A
N/A
Spelling and Grammar Check
N/A
N/A
Spam Testing
N/A
N/A
Email Previews
N/A
N/A
Usability
1
Troublesome product, terrible/nonexistent customer service
Support Rating
1
ONE MONTH I have been waiting and my concerns are not answered. I am a high-tier customer. I am charged $85/mo. for the privelege of waiting for a response.
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