Overview
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…
In my experience, Unbelievable incompetent support and systems are brokan in multiple places
The top email service provider for promotional and business communications.
A reliable way to send emails in volume from our web-based application
Your go to email marketing platform.
Really easy to use and integrate with other tools.
Before: a Reliable Email Platform. Now: a Sinking Ship.
Do We Have an Account Or Not
SendGrid is a hands-off solution for email list delivery
Twilio SendGrid is the best tool for send your newsletters and website integration
Great Value and Powerful Email Marketing
Good, but requires patience
SendGrid is HORRIBLE!
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
troublesome product, terrible customer service
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard reports (44)8.585%
- Dashboards (44)8.585%
- Email deliverability reporting (46)7.575%
- List management (40)5.858%
Reviewer Pros & Cons
Pricing
Basic
$15
Advanced
$60
Free
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.7WYSIWYG email editor(33) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.9Dynamic content(36) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8Ability to test dynamic content(34) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(22) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.5A/B testing(26) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(34) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.5Email deliverability reporting(46) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 5.8List management(40) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.5Triggered drip sequences(20) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.5Dashboards(44) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.5Standard reports(44) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(28) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 9.3URL Validation(8) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 9Link Tracking(8) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 9Image Validation(7) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 9.3Inbox Display(8) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 9Email Accessibility Tools(8) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 8.6Spelling and Grammar Check(6) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 9.3Spam Testing(8) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9Email Previews(8) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Twilio SendGrid Marketing Campaigns aims to help users by providing:
MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.
EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.
INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.
PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.
Twilio SendGrid Video
Twilio SendGrid Competitors
Twilio SendGrid Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(186)Attribute Ratings
Reviews
(1-25 of 41)Good Service Weak Team
- The API is well documentated and easy to get up and running
- The service is reliable
- The service is fast and effective
- Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
- I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
- I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.
In my experience, Unbelievable incompetent support and systems are brokan in multiple places
- To me, their spam testers seem good
- and drag and drop editors
- flexibility with custom fields etc
- In my opinion, their support is terrible
- I think their systems are broken in multiple places ( especially around support )
- Transactional Email
- Easy to administrate
- Logging and auditing
- Clear error messages for our team when investigating missing emails
- Limitation on number of API keys/sub-users
I don't think it would be suitable for any company only sending a small volume of emails.
Really easy to use and integrate with other tools.
- Multiple connection options - API and SMTP.
- Really easy to use.
- Excellent documentation.
- UI is very user friendly.
- Integrated billing with Twilio.
Do We Have an Account Or Not
- Skirt questions to different customer service people
- I guess that SendGrid is ok, IMS account was stopped due to the type of emails being sent out - though zero emails were sent out that we are aware of.
- Not even the managers are mindful of what their customer service is doing.
- Customer Service
- When a business representative goes to Twilio SendGrid office at least one manager should be there
- Have you customer service not give false information
SendGrid is a hands-off solution for email list delivery
- Send bulk email
- Hits inboxes
- Doesn’t have down time
- I haven’t spent much time on the site but the time I did spend seemed confusing.
- Can’t think of anything else.
- No more ideas for improvement.
- Great API integration
- SMTP send made easy
- Lists creation very useful and easy
- Email marketing scheduling
- API key creation
- SMTP api
SendGrid is HORRIBLE!
- Nothing.
- Horrible customer service.
- Their platform doesn't even work.
- Transactional emails don't even get sent to users.
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
- Sendgrid misleads customers.
- Sendgrid is very unreliable.
- Sendgrid is good at stealing your money.
- 50,000 e-mails delivered AFTER the campaign ended, every single time.
- Overcharges and no refund.
- Sendgrid IPs are already blacklisted.
troublesome product, terrible customer service
- nothing
- nothing
- nothing
- Emails are automatically center-aligned, unchangeable
- Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
- Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Our Account Was Compromised and It's Been SEVEN Days (and Counting) Waiting on SendGrid's Non-Existent Support
- Deliverability.
- Customer support.
We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to help@sendgrid.com if these changes weren't authorized.
I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.
It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
- Messaged their Facebook page.
- Responded to comments on their posts, asking for help.
- Direct messaged them on Twitter.
- Created a new account and submitted a ticket through that account.
- Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
- ALL of the above through Twilio, their parent company.
SendGrid enables YU’s to do business -- period
- Integrating with other systems is easy.
- Campaigns are intuitive, even for people with no design skills.
- I got frustrated bringing old data across, and with the way GDPR was handled.
- I find removing records to be a bit clunky.
SendGrid is an invaluable tool that we use daily for marketing programs for our clients
- Integrates with other systems, such as ClickFunnels.
- Builder is super easy to use and send emails directly from the system.
- In reporting, would like to see actual users that click/opened emails.
Twilio SendGrid Rocks
- Schedules email delivery to not trigger spam filters.
- Tracks activity from individuals that receive my emails.
- Builds history of interactions and efforts.
- Historical tracking and activity monitors.
- Auto-fixing of wrong email addresses in my database or at least notification.
- Provide input of key activity to assist in marketing efforts.
Email API Solution - Easy Implementation
- Email facilitation.
- Seamless integration.
- Easy setup.
- All good, I have no issues.
Reliable and Easy to Setup Transactional Email API
We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
- Easy implementation for developers.
- Reliable transactional email delivery for apps and services.
- Reporting and analytics on emails sent.
- Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
A decent, simple solution
- Good API capabilities.
- Easy onboarding and use.
- Good support team.
- Not as many capabilities and automation as others.
- Basic email templating.
- User-interface is okay, but could really be improved.
Fantastic Email Marketing Tool - Highly Recommend
- Managing email lists / audiences is easy with features like groups and segments.
- They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
- Provides clear / easy-to-read analytics of email campaigns.
- I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
- They do not offer an email signup widget for use on your website.
- Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
- There isn't any social media integration for sign ups, that I am aware of.
- Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
- Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
- Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
- Some of the cheapest and best dedicated IPs.
- Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
- Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
- Helping with warming up our dedicated IP for the best-sending score.
- We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
- Transactional email sequences would be a huge plus.
- Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
- Better reporting and split reporting between transactional and marketing emails.
Looking to take your Transactional & Promotional Email Marketing to the Next Level? SendGrid is here to make it happen.
- Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
- SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
- Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
- SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
- I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
SendGrid is the best value for Transactional Email Dispatch
- The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
- SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
- The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
- The API documentation is a bit confusing.
- All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
- The WordPress plugin was pretty buggy.
Email marketing made easy
- It provides easy setup and easy to use features.
- Email editor is very easy to operate for email template creations.
- Uploading email subscribers list is very fast.
- It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices.
- Sometimes Technical support does not show activeness in resolving queries.
- Unavailability of Email Drip functionality which is there in other softwares.
Great - SendGrid is the best email delivery service
- Email Template feature helps me a lot. Very very easy to use and manage.
- Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.
- Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.
SendGrid - A Great service for a Great price
- Robust API for delivering bulk e-mails or transactional messages to users
- Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
- Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
- Excellent inbox deliver-ability
- White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
- User interface can be non-intuitive for some features
- API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
- Allows you to create a custom template quick and easy
- Easily track the analytics of your campaign and break down things like unique opens, impressions, deliveries, etc
- It does not spam people, and is a trusted method of emailing contacts
- The organization of the main page to get to email campaigns was difficult to find at first
- When you schedule an email campaign, it defaults to the following day which I do not like