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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.5
    85%
  • Dashboards (44)
    8.5
    85%
  • Email deliverability reporting (46)
    7.5
    75%
  • List management (40)
    5.8
    58%

Reviewer Pros & Cons

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Pricing

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Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.5
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(186)

Attribute Ratings

Reviews

(1-25 of 41)
Companies can't remove reviews or game the system. Here's why
February 16, 2024

Good Service Weak Team

Andrew Higginbotham | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
We use Twillio for 2FA and also customer service touch point messages. Our site handles thousands of 2FA requests per day and a large number of sms Customer Success messages. We have used Twillio for over 3 years.
  • The API is well documentated and easy to get up and running
  • The service is reliable
  • The service is fast and effective
  • Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
  • I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
  • I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.
Great Technology Weak TeamWhen we started using Twilio 4 years ago, it was the clear leader in terms of API capability and integration into our web facing aps. Sadly every touch point that requires interaction with a person to resolve is a sad 'success prevention' in my experience. To give you some example of how you will be treated if you decide to use their service, be ready to learn about simple problems by seeing your account throttled to uselessness as their first measure followed by an email telling you they have done it and then expect 2-5 days of trying to find a person who can actually get things back up and running. If you don't expect to need to interact with the Twilio team, then I would say this is the product for you! But if you think customer service might be needed occasionally I would run away from them as fast as possible.
Score 1 out of 10
Vetted Review
Verified User
Marketing email campaigns - sending to over 40,000 customers
  • To me, their spam testers seem good
  • and drag and drop editors
  • flexibility with custom fields etc
  • In my opinion, their support is terrible
  • I think their systems are broken in multiple places ( especially around support )
I cannot believe that a company this size can be so incompetent. I worked through transferring my contacts ( 40,000+) from a competitor. I had several emails back and forth with them because of technical issues with adding people to the unsubscribe list. We spent a long time setting it up and then I sent the campaign. They stopped it after sending 9,000 emails saying there is "unusual activity in your account". There was no unusual activity - they are all legit. I contacted them via support ticket. They open my support ticket each time I sent it ( I can track their emails) - but they don't reply. I cannot contact them via chat online because it's broken and I cannot even create another ticket because "something went wrong". Unbelievable frustrating and incompetent. What sort of system is this? I believe I will be changing again shortly.
Will Emmerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid for transactional email delivery on our SaaS platform, in particular, we use it as an external SMTP relay from the Google Cloud Platform architecture. Our web-based application sends out notifications, for instance, when a particular document or news article is updated or when a course is completed and we then use the SendGrid API to send that notification out to each user's email address. The great thing is that we can use it as a single-pane view of all emails sent from our platform, so that we can track any issues with delivery to an email, as well as any potential problems with the reputation of our SendGrid relay.
  • Transactional Email
  • Easy to administrate
  • Logging and auditing
  • Clear error messages for our team when investigating missing emails
  • Limitation on number of API keys/sub-users
I'd say that SendGrid is well suited to both small and large businesses, looking to send a large amount of emails where deliverability and tracking is important.

I don't think it would be suitable for any company only sending a small volume of emails.
Alex Richards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.
  • Multiple connection options - API and SMTP.
  • Really easy to use.
  • Excellent documentation.
  • UI is very user friendly.
  • Integrated billing with Twilio.
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Score 3 out of 10
Vetted Review
Verified User
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were sending out. How can a company send out emails if the applied company never sent out any emails due to not having an account? We went over to Twilio and spoke to a very nice lady who was going to speak to the manager who never showed up to address the issue. We just want an account. We ask the customer service to send us all the emails we sent out to justify the reasoning. Not one of the 6 cs we have emailed with is returning emails. We are with Click Funnels and just want to move forward.
  • Skirt questions to different customer service people
  • I guess that SendGrid is ok, IMS account was stopped due to the type of emails being sent out - though zero emails were sent out that we are aware of.
  • Not even the managers are mindful of what their customer service is doing.
  • Customer Service
  • When a business representative goes to Twilio SendGrid office at least one manager should be there
  • Have you customer service not give false information
The lady we spoke to in person in Irvine was and still is trying to help us. Thank you so much.
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it with ClickFunnels. They don’t have their own mail servers to use for bulk sending to a full email list. They require an outside service to send this way and SendGrid was the option they recommended. I wanted the most affordable solution and this seemed to be it.
  • Send bulk email
  • Hits inboxes
  • Doesn’t have down time
  • I haven’t spent much time on the site but the time I did spend seemed confusing.
  • Can’t think of anything else.
  • No more ideas for improvement.
Just using it to handle email functionality it works great. I use another service for more in-depth funnel possibilities and when/if type functions. It may very well do some of this type thing but I’m not at my plan level. It’s been a hands-off tool for me which is especially good if you aren’t too technical.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid in various ways and with several clients at Obra. One of the uses is focused on registering newsletters so that we can later send marketing emails to these email bases. Another use is the SMTP system, where we integrate the client's website so that it allows the sending of email from systems such as WordPress and websites in react.js
  • Great API integration
  • SMTP send made easy
  • Lists creation very useful and easy
  • Email marketing scheduling
  • API key creation
  • SMTP api
Twilio SendGrid is indicated to make integration with sites for sending via smtp in an easy and free way up to 1000 emails / month, for registration and use of submissions for monthly and weekly newsletters and automations. It is not so suitable when you need to create email tracks, create personas and other inbound marketing tasks.
February 22, 2021

SendGrid is HORRIBLE!

Score 1 out of 10
Vetted Review
Verified User
We used SendGrid for transactional emails.
  • Nothing.
  • Horrible customer service.
  • Their platform doesn't even work.
  • Transactional emails don't even get sent to users.
SendGrid is the worst platform I have EVER used. Their customer service is HORRIBLE and unresponsive, their site doesn't even work, their transactional emails weren't even being sent to our users, HORRIBLE!!!!! Choose any other email platform instead of this one. I tried upgrading to their pro plan. They sent me a list of questions to answer and I answered all of them. Suddenly, I received an email saying not only was I not able to upgrade to a Pro account, but they locked my free account and disallowed our company from using their platform without giving an explanation why. This is the worst company I have ever dealt with and I would never recommend SendGrid to ANYBODY.
Score 1 out of 10
Vetted Review
Verified User
SENDGRID DELIVER[ED] E-MAILS TO 50,000 SUBSCRIBERS *AFTER* THE PROMOTION ENDED. Not once, not twice, but EVERY SINGLE TIME. We got HUNDREDS of customers complaining they received the mail AFTER the promotion campaign ended so they couldn't use the coupon code. Sendgrid refuses to refund and doesn't care about their customers.

SENDGRID IP ARE ALREADY BLACKLISTED. Vast majority of e-mails ends up in the spam folder because SendGrid IP are flagged as spammer (their fault not mine). Because SendGrid IPs are already blacklisted it defeats the purpose of using SendGrid instead of your own mail server. Here's a screenshot of SendGrid customer support explaining their IP[s] are blacklisted: http://prntscr.com/vvftmx

NO REFUND - SENDGRID DOESN'T CARE. They will NOT refund your money even if their service failed due to their own incompetence. They even charged us excess fee of $60 and we never got refunded. Takes many days to get a reply from customer support.

SENDGRID KEEP[S] STEALING YOUR MONEY AFTER CANCELLING YOUR ACCOUNT. We finally had enough of SendGrid's unreliable service and closed our account. But SendGrid kept charging our credit card [for] 2 months. We had to contact them again twice to get the refund for the money they stole from us.

SendGrid is the only one to blame here. We don't send spam- our domain has very good reputation, we send only 4 e-mails per year, SPF/DKIM/DMARC is correctly configured, etc. The only mistake we [made] was trusting SendGrid. Don't do the same mistake we did.
I strongly recommend to NOT use SendGrid if you care about your customers. There is not a single valid reason to use SendGrid because their IPs are blacklisted and their service is unreliable. Trust me it will be a disaster for your business if you go with SendGrid, you will learn it the hard way. There are tons of reviews like mine all over the web.
  • Sendgrid misleads customers.
  • Sendgrid is very unreliable.
  • Sendgrid is good at stealing your money.
  • 50,000 e-mails delivered AFTER the campaign ended, every single time.
  • Overcharges and no refund.
  • Sendgrid IPs are already blacklisted.
Billy White | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I tried to send out an email campaign.
  • nothing
  • nothing
  • nothing
  • Emails are automatically center-aligned, unchangeable
  • Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
  • Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Absolutely execrable customer service. It was also dishonest of them to represent to me that my (expensive) upgraded account would solve the spam-filter problem.
Score 1 out of 10
Vetted Review
Verified User
We use SendGrid for all our transactional emails from our websites and through several applications we use for our clients. It solves issues for deliverability and inboxing emails.
  • Deliverability.
  • Customer support.
Despite their great deliverability and easy to use API, I'd suggest running, not walking away from this company.

We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to help@sendgrid.com if these changes weren't authorized.

I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.

It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
  • Messaged their Facebook page.
  • Responded to comments on their posts, asking for help.
  • Direct messaged them on Twitter.
  • Created a new account and submitted a ticket through that account.
  • Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
  • ALL of the above through Twilio, their parent company.
Still, we're locked out of the account, and SendGrid is still charging our credit card. We've got multiple systems tied to their platform, so we're held hostage while support continues to ignore every request.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid for our newsletters, for our sales funnel, and for the automated thank-you messages post-purchase.
We’ve found SendGrid to be more flexible than other solutions that we’ve tried, and the support is awesome when you do have a problem. I cannot see us changing providers. Even when they updated the system, they left all the old menus in place, so there was a choice on whether to use the improvements or not -- and there's no downtime while learning the new layout.
  • Integrating with other systems is easy.
  • Campaigns are intuitive, even for people with no design skills.
  • I got frustrated bringing old data across, and with the way GDPR was handled.
  • I find removing records to be a bit clunky.
SendGrid is better the more data you have-- there are cheaper light products available for 1000 records or less. Trying to move data between systems is problematic, however, so if the intent is to scale, I would start with SendGrid from day one. When you need a sophisticated integration across multiple marketing platforms, you’ll be glad of the functionality and support.

Greg Fawcett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid primarily in conjunction with ClickFunnels to fulfill all of our emails. ClickFunnels doesn't have the ability within to actually send, so this is a very economical and dependable solution.
  • Integrates with other systems, such as ClickFunnels.
  • Builder is super easy to use and send emails directly from the system.
  • In reporting, would like to see actual users that click/opened emails.
Twilio is well suited for small businesses and integrating with other systems. It has a very easy-to-use interface. It is probably less appropriate for large corporate companies that want more robust features.
December 04, 2019

Twilio SendGrid Rocks

Phillip Reinkemeyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Twilio SendGrid to reach more people with my newsletters and email campaigns. My entire team uses it across the whole organization as it integrates seamlessly with PCR, our CRM package for recruiting. With it, I can track marketing campaigns and watch activities to guide future efforts. The tracking ability makes clean up of my database very easy.
  • Schedules email delivery to not trigger spam filters.
  • Tracks activity from individuals that receive my emails.
  • Builds history of interactions and efforts.
  • Historical tracking and activity monitors.
  • Auto-fixing of wrong email addresses in my database or at least notification.
  • Provide input of key activity to assist in marketing efforts.
Best suited for large-scale email campaigns. Less appropriate for deciding the next step in the marketing process.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We manage many client websites and we have found that Twilio SendGrid is vital for Email API integration to make sure that website forms are delivered to the correct client emails and not sent to the spam folder or blocked by firewalls. Many website forms get pulled as spam and that blocks the client from getting the contact and potentially losing a sale.
  • Email facilitation.
  • Seamless integration.
  • Easy setup.
  • All good, I have no issues.
Twilio SendGrid Email API is well suited for WordPress websites when the contact forms are not being sent properly to the client email. We find this more with plugins like Gravity Forms, Contact7, Formidable and pop up alley pro-forms. If the test forms are not being delivered to the client, Twilio SendGrid Email API is a well-suited solution to the problem.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Twilio SendGrid Email API for sending transactional emails from our Rails web apps. Twilio SendGrid Email API's infrastructure provides us worry-free, scalable delivery and can be set up with minimal configuration.

We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
  • Easy implementation for developers.
  • Reliable transactional email delivery for apps and services.
  • Reporting and analytics on emails sent.
  • Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
Twilio SendGrid Email API is not for sending email newsletters and designing email campaigns. It is meant for transactional email. For example, when you need to send out password reset emails or other notifications from your app or service. If you want a solution that is mainly worry-free, affordable to get started with, and one that provides reporting and analytics, then Twilio SendGrid Email API is for you.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
When our startup was still under ten people we needed an email solution for our users and for us to use to send automated emails. We were looking for a tool that was simple and could plug into our API. SendGrid delivered on that and we have been using it for a few years now.
  • Good API capabilities.
  • Easy onboarding and use.
  • Good support team.
  • Not as many capabilities and automation as others.
  • Basic email templating.
  • User-interface is okay, but could really be improved.
I think for a company that is small and doesn't have vast marketing or email needs SendGrid would be a good and appropriate solution. Instead of paying for an expensive and elaborate tool, you could use SendGrid till the marketing and emailing needs grow. At that point, it might make sense to switch to something a bit fancier that has better reporting and automation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
  • They do not offer an email signup widget for use on your website.
  • Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
  • There isn't any social media integration for sign ups, that I am aware of.
Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SendGrid Email API is being used as our transactional email platform. So when users or restaurants make actions (such as reserve a table) inside of our application an email is being sent out to each individual user/restaurant with details about that certain action. It's also used for easy onboarding flows for our users and restaurants alike so based on actions they take such as adding their restaurant, we send another email about how to use and open up tables.
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
SendGrid Email API, I feel, is well suited for tech companies with smaller teams. I feel as if with a larger team of programmers, designers, etc. you may have better results with a competitor and coding things yourself. But for fast moving startups with quick implementation, nothing beats Twilio + SendGrid in those regards.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company currently uses SendGrid for all promotional and transactional marketing emails. Our marketing team designs via the HTML editor all our promotional emails, A/B tests, category stats, and segments contact lists inside SendGrid. Our backend RoR setup up the majority of the implementation - he claimed it to be exceptionally easy. For us SendGrid allows us to keep track of all our emails in one place. Rather than having one email service provider for promotional emails (ActiveCampaign, Mailchimp, etc) and one email service provider for transactional emails (Mailgun, Mandrill, etc.), we are able to have them all in one place.
  • Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
  • SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
  • Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
  • SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
  • I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
Being a luxury/lifestyle brand, it's extremely important that our digital products and messages all are able to use the same style, font, colors, etc. With SendGrid's HTML builder we were able to import fonts and keep our message consistent with all our other channels.

SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
Justin McClelland | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
  • The API documentation is a bit confusing.
  • All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
  • The WordPress plugin was pretty buggy.
If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
December 21, 2018

Email marketing made easy

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Sales, Marketing and After Sales Service departments use this software for communication purposes. For the Marketing department in my company, it is a dependable tool for promotional activities. They use it to send promotional emails to their subscribers. We use it for sending monthly newsletters to our customers.
  • It provides easy setup and easy to use features.
  • Email editor is very easy to operate for email template creations.
  • Uploading email subscribers list is very fast.
  • It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices.
  • Sometimes Technical support does not show activeness in resolving queries.
  • Unavailability of Email Drip functionality which is there in other softwares.
I found it very useful in promotional emails where users want to divert traffic to their websites. It ensures almost 100% accuracy in delivering your emails. It is very well suited in scheduling emails. It also allows users to schedule their email campaigns for future dates. By using this feature, users can line up their future promotional activities in advance.
Ashley Jane | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid gives you the power to mass-email and market more effectively, regardless of your skill level. Whether you are looking to custom-build your HTML templates, or would like to build out their standard templates. Our Enterprise application needed the ability to send emails to customers and partners and track their delivery/response and action taken from the email. SendGrid allowed us to roll this out fast, cheap and frictionless.
  • Email Template feature helps me a lot. Very very easy to use and manage.
  • Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.
  • Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.
SendGrid is a great tool for an emailing system. It's very easy in terms of configuration, implementation, administration, cost effectiveness, etc. There are multiple features you can set up in setting sections according to requirements. I really want to appreciate the SendGrid team for creating a user-friendly and spammer-free tool. All the areas seem perfect as of now for me.
Jim Rubenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SendGrid is used, primarily, by our development team for products that span our entire business. SendGrid allows our developers an easy way to deliver e-mail from our applications to our users without having to manage and maintain an e-mail server infrastructure internally. The tools that SendGrid makes available for the price makes utilizing their services a no-brainer decision.
  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
If you're building/managing custom software products that need to send custom e-mails on a per-user level, where your customizations are more than a simple mail merge (eg, first name, last name, etc), SendGrid is an obvious winner. More consideration needs to be applied if your needs aren't so cut-and-dry. SendGrid doesn't have the GUI composition tools that some other platforms have, so managing a typical marketing e-mail list is not the best use case for SendGrid. However, their API is top notch and afford you a lot of capabilities, so if you're at all building custom software and need to send e-mail, SendGrid is worth putting at the top of the list.
Oliver Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it as our primary platform for marketing campaigns by our entire organization. Whether it is from the sales dept or marketing dept, SendGrid is our preferred means of emailing. It solves the problem of organizing contacts in one area that allows for building of a template and then tracking the analytics of our campaign. It's a one-stop shop for all things relating to marketing emails and we could not be happier.
  • Allows you to create a custom template quick and easy
  • Easily track the analytics of your campaign and break down things like unique opens, impressions, deliveries, etc
  • It does not spam people, and is a trusted method of emailing contacts
  • The organization of the main page to get to email campaigns was difficult to find at first
  • When you schedule an email campaign, it defaults to the following day which I do not like
Best suited for marketing campaigns to bulk lists where you can showcase company updates, links, schedule meetings, calls, etc. Perhaps not the best place to show multimedia right there on the page.
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