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Brevo

Brevo
Formerly Sendinblue

Overview

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of…

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Recent Reviews

Brevo Support

10 out of 10
March 27, 2024
I use Brevo as my email service. For my emails to be received I had to add DKim and DMarc information to my DNS records which was very …
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My Brevo positive experience

9 out of 10
March 05, 2024
We use the Brevo solution for our email campaigns within our industrial group. Currently without a CRM, we have opted for this very …
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Brevo review

8 out of 10
February 29, 2024
Incentivized
We use Brevo in a proof phase, understanding the functionalities and the power of the app to boost our marketing strategy. One of the main …
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BREVO REVIEW

7 out of 10
February 27, 2024
Brevo is a mature platform and has a very user-friendly interface. Their support system took some getting used to, but they're very …
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Very good alternative

9 out of 10
February 27, 2024
Transactional emails (sign up, subscription status,...)
Some times we use it for campaigns. We need a simple but effective way to connect …
Continue reading

TrustRadius Insights

Easy-to-Use Interface: Many users have found the software's user interface to be easy to use and intuitive, allowing them to efficiently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • List management (176)
    8.5
    85%
  • Standard reports (173)
    8.4
    84%
  • Email deliverability reporting (178)
    8.4
    84%
  • WYSIWYG email editor (163)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

View all pricing

Free

$0

Cloud
per month

Lite

$25

Cloud
per month

Premium

$65

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sendinblue.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SENDINBLUE DEMO (MASS MAILING)

YouTube

Email Marketing & Automation SendinBlue Demo | How Email Marketing Works | Charit Anchan | AntWak

YouTube

SendinBlue Free Trial | Sendinblue Review 2022 [Bonus]

YouTube

SendInBlue Review and Demo | SendInBlue Tutorial

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.9
Avg 8.5
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Product Details

What is Brevo?

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Brevo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Link Tracking

Additional Features

  • Supported: Marketing Automation
  • Supported: SMTP (Transactional) Email
  • Supported: SMS Messaging
  • Supported: Responsive Email Design Tools
  • Supported: Import Your Own HTML Design
  • Supported: Email & Phone Customer Support
  • Supported: Excellent Deliverability
  • Supported: Unlimited Contacts
  • Supported: Customizable Sign-up Forms
  • Supported: Advanced Contacts Segmentation
  • Supported: Advanced, Real-Time Reporting
  • Supported: Hard Bounce & Unsubscription Management
  • Supported: Pre-Schedule Campaigns

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Brevo Video

Explore the SendinBlue Campaigns area. It’s where you can: create, send and track your marketing campaigns, design new email templates, manage and grow your contacts, and much more! Don’t have a SendinBlue account yet? Learn more and create your free account at: https://www.s...
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Brevo Integrations

Brevo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobally Supported
Supported LanguagesEnglish, French, German, Italian, Portuguese, Spanish

Frequently Asked Questions

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Brevo.

Reviewers rate Link Tracking highest, with a score of 8.9.

The most common users of Brevo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(292)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have recommended trying SendinBlue for its ease of use and lack of unnecessary clutter, suggesting it as a reliable and cost-effective option for mailing/email newsletters or SMS marketing. They also recommend SendinBlue over other HTML service providers on the market. Users suggest signing up for the free account to explore the email campaign options and highlight the tool's simplicity in setting up and integrating into websites.

Furthermore, users emphasize that SendinBlue is a great tool for small and medium businesses, allowing them to quickly and easily conduct campaigns. They also recommend it as a better alternative to MailChimp, considering its affordability and easy management. Additionally, users appreciate the customer service provided by SendinBlue. Some users point out that SendinBlue's email layout builder and automation features are particularly beneficial for indie artists or writers, especially those new to email marketing or autoresponders.

However, it is worth noting that some users found SendinBlue difficult to navigate and lacking in transparency. They suggest using a bulk email cleaning service before sending the contact list through SendinBlue. Despite this, other users recommend trying SendinBlue without hesitation, considering it a good software option that meets their needs while providing an alternative to Mailchimp.

Attribute Ratings

Reviews

(1-25 of 202)
Companies can't remove reviews or game the system. Here's why
March 27, 2024

Brevo Support

Score 10 out of 10
Vetted Review
Verified User
I use Brevo as my email service. For my emails to be received I had to add DKim and DMarc information to my DNS records which was very confusing and I had no knowledge of how to do it.<br><br>George S. of Brevo support was very patient with me had me send screenshots of my records and told me exactly what to do step by step. George S. was a true professional and knew exactly how to help me. I appreciate the Brevo Support I received for this very stressful, yet necessary exercise to make my emails compliant with today's rules and regulations. I rate George S of Brevo support 5 out of 5 stars. Thank you, George!
Score 10 out of 10
Vetted Review
Verified User
Brevo works for several purposes at the same time:
· Allows Email Automation's fast-paced learning
· Saves collaborators from creating HTML emails
· Makes data-filtering easier than most tools (audiences)
· Exceeds automation options than most tools we've used so far
· Integrates JS events, customer behavior, and specific scenarios to adapt meaningful touchpoints beyond the usual "visited XYZ URL or downloaded a specific resource". It allows combining triggers to qualify and score leads appropriately.
Score 7 out of 10
Vetted Review
Verified User
We are a boutique hotel and have just started to use Brevo. We are hoping that having a communication app that can keep all guest correspondence, no matter the source (email/whatsapp/ fb messenger/instagram dm) will help us deliver a better guest experience in a way that is efficient.

To date, the support has been helpful whilst setting it up. It does seem to have a lot of features just need the time to explore, develop and create.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I just moved over to Brevo in the last month or so and have needed to contact them a few times for assistance. EVERY time, they respond quickly, have the knowledge to help me and keep me updated until everything is working as it should. Their assistance has made switching from another provider stress free and enjoyable. Highly recommend!
John A. Gealfow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a nonprofit organization and it is very helpful for us to use a platform that is very easy to use and does not require us to have advanced skills in order to send good looking emails with good analytical options. Also it seems that the price-to-benefit ratio is really the best on the market for small organizations like ours at the time when I am writing this review.
Antonio Specchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We started using Brevo after other CRMs, we found Brevo really complete, including a lot of marketing features that add a lot of value. Especially I love the Conversation, that enable real time website visitors monitoring and chat.
The adoption is smooth, even if some features are not immediately clear and users may need to reach the customer support to clarify how to set up it.
Overall a good system that may boost the Leads Generation of small business.
Score 9 out of 10
Vetted Review
Verified User
We use the Brevo solution for our email campaigns within our industrial group. Currently without a CRM, we have opted for this very comprehensive and intuitive platform, even with a standard subscription. As the group consists of several companies, Brevo allows us to send a significant number of email campaigns and easily track the success rate of our campaigns
Score 10 out of 10
Vetted Review
Verified User
In my organization, we use Brevo to maintain contact with users who interact with our website, mainly. Our automated account contains workflows that ensure daily delivery to the contacts of the databases that we obtain thanks to the interactions of said users. We also have an account where we manually create campaigns, which are sent taking into account the user experience, since we do not want to overwhelm their inbox. For my organization, the user comes first and in that sense, Brevo has turned out to be a great tool.
February 29, 2024

Brevo review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Brevo in a proof phase, understanding the functionalities and the power of the app to boost our marketing strategy. One of the main problems I historically found was how to integrate from within websites and get a straightforward and automatically fulfilled client list. What I experienced using Brevo is it has a great easy-build form tool with HTML integration in the website. No specific technical knowledge is needed. All can be done following the step-by-step help articles that guide you throughout the integration.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We mainly use Brevo for Email Campaigns to a engaged database. The ability to create Lists, segment the database to the nth degree, organise and review contacts is excellent.

The reporting data from an email send out is exceptional. The drill down detail is second to none, giving both an easy to read, quick overview and complex metrics that allow for a deep dive into the stats. In future, we may be interested in utilising additional elements available such as Conversations. Another benefit with Brevo is that you can select and pay for only those parts that are useful for your business, making it more cost effective and without being saddled with additional add ons that are of no benefit.

Interface wise, the app is easy to use with a low learning curve (particularly if you have had previous experience with, and in comparison to, other CRM or mail out systems).

In terms of cons, some functions could be labelled to make their purpose clearer and it may be better to have the option to add on other elements when selecting the different plans, so that one payment is made for all other elements you wish to use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Brevo user experience of mine is intuitive and engaging, with seamless navigation. I think the layout is well-organized, allowing users to easily locate desired information without feeling overwhelmed. From the homepage to individual pages, the content is presented in a visually very good interface, enhancing the overall browsing experience. The design elements are consistent across different pages, maintaining brand integrity and enhancing brand recognition. In terms of functionality, Brevo performs admirably, loading quickly and functioning smoothly across various devices and browsers. Interactive elements such as dropdown menus, search bars, and multimedia content enhance user engagement and interaction. Overall, I like Brevo very much for campaigning email marketing.
February 27, 2024

Nonprofit E-Mail Campaign

Father Lu Nguyen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using Brevo in my ministry to send more professional-looking e-mail messages to members. I wanted to tailor the e-mail to each address and not send it anonymously--which isn't as professional. There are many applications out there but Brevo is very user-friendly for those who are newer to e-mail campaigns.
February 27, 2024

BREVO REVIEW

Score 7 out of 10
Vetted Review
Verified User
Brevo is a mature platform and has a very user-friendly interface. Their support system took some getting used to, but they're very reliable, and answered all my questions. I'm very pleased with them overall and I've seen a lot of other CRMs and ESPs who have problems because they're still new and trying to troubleshoot all the inevitable problems that come with this technology.
February 27, 2024

Very good alternative

Score 9 out of 10
Vetted Review
Verified User
Transactional emails (sign up, subscription status,...)
Some times we use it for campaigns. We need a simple but effective way to connect our database users with campaign lists without compromising our database. We love the way we can have different folders for each user and send specific campaigns or emails based on those properties.

We also like to track each user with notes, so if we have an special interaction, its interesting for us to take notes so we can give each user a more specialized attention.
Emma 💥 Boardman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Brevo for our monthly newsletter to our various databases.

I am not a fan of email marketing in general but the user friendly face of Brevo has changed my opinion and now we email with joy!

I recommend Brevo for its outstanding add ons and features, meaning you have a full service impression of your email campaigns performance
Patricia Grieco MBA, CPA, CIPS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Brevo to send two newsletters a month to my client base. The system allows me to communicate efficiently with my customers and keeping them updated.
I like Brevo because it allows me to add images and links to my websites and other sources efficiently.
Score 9 out of 10
Vetted Review
Verified User
We use Brevo for two types of customers: online customers and offline customers. It is easy to us lists or segments for both types of customers. The workingspace is easy to understand and have a very professional look. Once i was suspended due to a high performance of bounce percentage. After having contact with Brevo which went very fast, Brevo reactivated my account with extra information of how to use Brevo. We are very satisfied of the Brevo app and their backoffice.
February 13, 2024

Free Marketing

Artan Ramshaj | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Brevo for email marketing so as to showcase our services and reach to potential customers. First plan allows 300 daily emails at no charge, basically free email marketing and in most cases they reach inbox.

Also allows me to see how different campaigns perform and find out which email subject or content works better. The analytics are a big plus - open rate and click rate are very important.

Unsubscribed recipients can easily be removed for a clean list.


Score 9 out of 10
Vetted Review
Verified User
In taringa! we start using Brevo for marketing campaigns, and all the email structure. Currently we have automations, transactionals and ou moderation system integrated in one email platform. Brevo also help us with our support channels, we have integrated in the same place email and WhatsApp conversations. This help us managing much better the experience for our clientes, and we love that we have metrics so we can analyze our growth and must common topics.
Jonas Gold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Brevo is the best and most value for the money within email marketing and CRM in the market. Great UI/UX and great support. I can really recommend companies the sign up, use and implement Brevo in your sales and marketing organisations as soon as you can. Five stars for Brevo.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are in a startup, Letters We Never Sent, which is basically based on users submitting letters they never sent but have locked away in their minds for years. In doing so, we sought an email SMTP provider that could meet our needs without incredible overhead costs. After reviewing and trying a few, we settled on Brevo for our testing and implementation as it seemed to answer our needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Brevo for client email campaigns and newsletters and the platform is very easy to use and reasonably priced. I like the level of detail and flexibility Brevo allows when designing emails and I find their contact management system to be intuitive and user-friendly. Although there are other popular email campaign service providers out there, Brevo has always been our go-to. They have many other services available, but for now my company uses Brevo almost exclusively for emails.
January 29, 2024

great work

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Email marketing - design and send.
We require a system that allows us to send marketing material out and also keep consistent branding guidelines.
Brevo makes it easy for untrained or inexperienced staff in the workforce to learn how to design and send EDMS if someone is off sick etc.
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