Name: Sensor Tower
Rating: 7.5 (31 reviews)
Author: Sensor Tower

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Kubernetes Monitoring

Development

Business Intelligence (BI)

Collaboration

Enterprise Content Management

Integrated Workplace Management (IWMS)

PDF Editors

Privacy Policy Generators

Enterprise

Accounting

Accounts Payable

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Complex Event Processing

Composable Infrastructure

Data Collaboration

Deception Technology

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

LAN Switches

Network Performance Monitoring

Remote Desktop

Robotic Process Automation (RPA)

SaaS Backup

Service Desk Outsourcing

Software Asset Management

Storage Management

Telecom Expense Management (TEM)

User Virtualization

Vector Databases

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Digital Content Creation

Email Deliverability

Email Marketing

Employee Advocacy

Headless CMS

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Government Contracting

Social Commerce

Sales

Secure Access Service Edge (SASE)

Security

Awards Management

Card Management

Dealer Management

Healthcare Learning Management

Investment Portfolio Management

Medical Scheduling

Retail Analytics

Text Analysis

Vertical-Specific

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### Market Analysis
Users unanimously praise App Annie's market analysis capabilities. They appreciate the platform's ability to provide a comprehensive view of market trends, competitor activities, and industry benchmarks. The diverse range of metrics available allows for in-depth analysis and easy comparison with competitors. Users find the tools user-friendly and valuable for making informed decisions and strategizing effectively in the competitive market landscape. Despite some missing data, the overall consensus is that App Annie's market analysis features are instrumental in helping businesses track market performance, identify opportunities, and stay ahead of the curve.

### Industry and Market Trends
Users generally appreciate data.ai's ability to provide insights into industry trends and market benchmarks. They find value in being able to compare their own marketing efforts with industry standards and competitor performance. However, some users express a limitation in only being able to view trends for ranking apps. Despite this drawback, the overall consensus leans towards data.ai's industry and market trends functionality being a beneficial tool for understanding the competitive landscape and making informed decisions in the market.

### Competitor Benchmarking
While some users appreciate App Annie's competitor benchmarking features for offering a comprehensive view of the market and aiding in competitor analysis, others express concerns about the pricing and occasional data inconsistencies compared to other platforms. Despite these drawbacks, many users find value in the ability to compare app performance, track industry trends, and optimize user acquisition strategies through the platform's tools. The diverse range of insights provided by App Annie's competitor benchmarking functionality remains a key asset for users looking to enhance their market understanding and competitive positioning.

### Performance Metrics and Tracking
Users generally appreciate data.ai's comprehensive performance metrics and tracking features. The platform's ability to provide quality metrics, market analysis, download changes, and insights into market size has been well-received. Users find value in tracking their app's performance against competitors, enabling them to make informed decisions and improve their app's quality and ranking. However, some users have noted challenges with the platform's interface speed when integrating analysis data, suggesting room for improvement in user experience.

### Revenue and Download Trends
Users commonly appreciate data.ai's functionality for comparing revenue and download metrics among competitive apps. The platform's ease of use in searching for games by revenue and providing insights into the performance of top competitive apps within the market has garnered positive feedback. However, there are some mixed opinions among users regarding the depth and accuracy of data.ai's revenue and download trends capabilities. While some users find it to be a strong point of the platform, others feel that there is room for improvement in terms of the comprehensiveness and reliability of the data provided.

Users commonly recommend the app for its extensive features and data provided in the paid version. They suggest using the trial version first to assess if it meets their needs and negotiating a satisfactory deal with sales. The app is highly regarded by app developers who value its capabilities for analysis and oversight of performance. Users also recommend the app for tracking usability and performance of other applications on smartphones. Additionally, users find the app useful for monitoring, researching, and analyzing various applications. They suggest taking the time to learn how to use the app properly in order to maximize its benefits. While noting that cheaper alternatives are available, users still suggest considering this app if there is a budget. Start-ups, in particular, find the free version of the app suitable for their needs. Lastly, users highlight the app's suitability for App Store statistics and revenue monitoring. When switching between different apps and tools within AppAnnie, users advise checking the date ranges to ensure accurate data analysis.

App Annie has proven to be an invaluable tool for marketing departments, offering a wide range of use cases that help users track and analyze app data. Users rely on App Annie to monitor keyword rankings, DAUs, MAUs, and app store conversion rates, comparing them to similar tools like AppFollow and even the app stores themselves. By providing reliable metrics and addressing app store data discrepancies across countries, App Annie enables marketing teams to make data-driven decisions with confidence.

Moreover, App Annie is used daily by marketing teams to centralize analytics for both Android and iPhone apps, eliminating the need to log into separate platforms. This streamlines the process and saves time by consolidating all the necessary information in one place. Additionally, market research, insights, and reporting departments find immense value in App Annie as it helps them identify major players in specific geographies and gain insights into current mobile trends. Furthermore, the tool aids in analyzing ASO efforts required to promote apps to the top of the charts.

News departments utilize App Annie to acquire analytics data while research directors rely on it to provide sales departments with analytics for paying clients who advertise on the company's apps. The ability of App Annie to track app rankings in different countries' app stores is highly valued, allowing companies to assess their global presence effectively. Lastly, by helping users identify strong competitors within their category, App Annie empowers companies to stay competitive in the ever-evolving app market.

Valuable Data Comparison across Platforms: Users have praised App Annie for its ability to connect well with 3rd party paid media and ad revenue platforms, allowing for accurate data comparison across Facebook Ads and Apple Search Ads. This feature has been mentioned by multiple reviewers as extremely valuable in determining CPI and cost-per-lead from these sources using App Annie's data.

Insights on Global App Performance: Reviewers have found it crucial that App Annie provides insights on app performance outside the US App Store. This capability has been highly appreciated by users servicing clients from multiple parts of the world. Being able to see the app's rankings in each country's respective app store and track trends in performance has been highlighted as a valuable feature.

Comprehensive Dashboard with Visualized Data: The comprehensive and visually appealing dashboard provided by App Annie has received positive feedback from users. Multiple reviewers have commended the platform for its easy-to-use interface and easily understandable data. The availability of features such as download analytics, store rankings, countries downloaded in, keyword search effectiveness, and drill-down into reviews for every country has consistently provided valuable insights for improving app performance.

Limited Free Plan: Some users have found the free plan of data.ai to be extremely limited, making it challenging for them to make informed decisions based on the available data. They feel that access to more features and data should be provided without having to upgrade to a paid plan.

Lack of Pricing Transparency: Users have expressed frustration with the lack of pricing information on the data.ai website. They suggest that App Annie should disclose pricing upfront, allowing potential customers to evaluate if the software fits within their budget before committing to it.

Inconvenient Subscription Process: Several users find the subscription process of data.ai cumbersome. They mention that they need to contact a team member every time they want to access a new feature, which can be time-consuming and inconvenient.

Sensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.

AppTweak, headquartered in Brussels, offers their eponymous ASO tools suite, designed to fuel growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

Starter

Guru

Power

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Phone Authentication

Stored Data

Sensor Tower

Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

Mobile Analytics

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Likelihood to Recommend

Likelihood to Renew

Support Rating

Market Research Specialist

App Annie 2021-04-06 07:57:45

Unbounce

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Home

Mobile Analytics Tools

Use case: Market Research, Insights, Reporting
Departments: Cross-company, multiple departments.

Implementation of features based off feedback (ex: App Annie Labs - Soft Launches)
Analytics, KPIs, Insights, Comparisons between games etc.
Communications between Customer Success and Company

Lots of features could still be added. More detailed filtering options etc.
Game and app taxonomy classification takes time for newly launched apps.

KPIs for apps (Retention, DAU, Downloads, Revenue etc)

Impacted in looking at competitors activity and KPIs etc

We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs &amp; MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics.

App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.

App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.

App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.

Facebook for Business, InVision, Firebase, Serpstat, Unbounce, Google Search Console

We use App Annie in our company to track the ranking of our app in App Store / Google Play in different countries. It is also a great tool to see the strongest competitors in our category.

Our app operates in 100 countries - App Annie allows us to track the ranking of the app in every market. We track the performance weekly.
App Annie allows seeing the reviews drill-down for every country.

Their subscriptions are always customizable - so every time you want to access a new feature, you need to contact the team member.

Competitor analysis allows for creating a better growth strategy.

Jira Software, Trello, Lessonly, Dropbox, Zoom, Tableau Online, WordPress, Bitly, Synel Time and Attendance Systems

App Annie is a great tool to research how to grow inventory in any given market and understand current mobile trends. We are able to identify which are the major players in each geography and get a clear picture on how the market is evolving. We also use it to analyze and understand which ASO efforts we need to develop to promote our own apps to the top of the chart.

Very easy to use and understand. The dashboard is quite complete.
The free version is quite complete.
They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.

It's a bit expensive for a small business.
Their support team is a bit slow to answer on specific doubts.
If you are using their analytics solution to track what is happening on your app, there are other alternatives that are cheaper.

We were able to map the market for free, increasing ROI.
We were able to boost yield by using their analytical solution to improve our app increasing ROI.
It centralized all of the apps' information, which is extremely useful, and it allows us to not work with other expensive partners, improving margins.

This is a product that mostly our news department uses, but as the research director, I also use it to acquire analytics data for our sales department to use when working with paying clients who advertise on our apps.

The visuals in the platform are easy to read and understand and make it simple to understand the data you are looking at.
I find that the data in App Annie is very reliable in terms of the number of downloads we see on a daily, weekly, and monthly basis.
It gives me the ability to integrate the data here with other analytics and provide viewers and consumers good solid information on our performance.

I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
For us, it would be super useful to see more zip code or county level data in the software.
I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.

Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
I do think it serves a purpose and we are able to get some usable data from it.
I think until we add other analytical software, this was a great starting point.

Sensor Tower
Formerly data.ai / App Annie

Overview

What is Sensor Tower?