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Serpstat

Serpstat

Overview

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize…

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Learn from top reviewers

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10
January 21, 2025
IncentivizedVetted ReviewVerified User
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis a...
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Dustin Day
Manager - Marketing
Director of UX development, social media and SEO/SEM
DFT (a number of local companies under one umbrella)
Serpstat9 years of experience
Verified on LinkedIn

My review of Serpstat

Rating: 10 out of 10
October 24, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website ...
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Michał Pliszka
Director - Marketing
Owner
Haiku Studio
Serpstat1 year of experience

Great Value From Their SEO Tool

Rating: 9 out of 10
October 23, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5...
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Lisa Sicard
Consultant - Marketing
Content Manager / Consultant
Inspire to Thrive
Serpstat1 year of experience

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Vetted ReviewVerified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-bu...
Continue reading
Yevheniia Davydiuk
C-Level Executive - Other
Chief Operating Office
fuelfinance
Serpstat1 year of experience

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Vetted ReviewVerified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. T...
Continue reading
Valeriia Dziubenko
Account Manager - Sales
BDM
UniOne
Serpstat1 year of experience
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Pricing

View all pricing

Individual

$59

Cloud
per month

Team

$119

Cloud
per month

Agency

$479

Cloud
per month

Entry-level set up fee?

  • $59 per user
    Optional
For the latest information on pricing, visithttps://serpstat.com/pay

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

9.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9.7
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.5
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Product Details

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.

A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:

🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google.
🌐 Market Analysis and Intelligence: Delve into a domain and adopt industry best practices from frontrunners.
💡 Advertising and Paid Search Intel: Gain insights from rivals to refine paid campaigns.
AI-Powered Content Crafting and Analysis: Generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion.

Update: The Serpstat ChatGPT Plugin unlocks new SEO Insights

🔍 Discover targeted SEO keywords and compare them across regions.
📊 Analyze crucial SEO metrics and domain backlink data.
Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies.


Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Lithuania, Latvia, Kazakhstan, Belarus
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian

Frequently Asked Questions

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

Reviewers rate Keyword analysis and Page grader and Site audit / diagnostics highest, with a score of 10.

The most common users of Serpstat are from Small Businesses (1-50 employees).

Serpstat Customer Size Distribution

Consumers92%
Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Looking for an All-in One SEO tool but don't have $100/month? Then use Serpstat

Rating: 9 out of 10
Incentivized
March 02, 2019
SL
Sam Lepak
Head of Digital Marketing
YachtLife (Internet, 11-50 employees)
Vetted Review
Verified User
Serpstat
2 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is being used for keyword research for both organic on-page SEO and paid media campaigns. More specifically used within our marketing department that handles all the organic, paid, and earned media. At a high overview we are able to use Serpstat to analyze our competitors' SEO efforts and benchmark them against our own. Some of their underrated features include their Chrome plugin and their backlink analysis.
Pros
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Cons
  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
Likelihood to Recommend
Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34.

Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

A Terrific All-In-One SEO Tool That Won't Break The bank

Rating: 8 out of 10
Incentivized
March 28, 2019
GS
Gary Shouldis
Founder & CEO
3Bug Media (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
2 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.

One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.
Pros
  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
Cons
  • While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
  • The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
  • Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.
Likelihood to Recommend
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Use Cases and Deployment Scope
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.
Pros
  • keyword research
  • backlink analysis
  • site audit
Cons
  • It may be overwhelming when you first register because there are so many graphs and data.
  • Nevertheless, after a few uses, you will be pleasantly surprised at the amount of insight it provides.
Likelihood to Recommend
With Serpstat's keyword research tool, we can easily see how valuable a keyword is. As a result, our website pages perform better in search engines because of content that is more likely to rank high in search engines.

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Use Cases and Deployment Scope
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO
Pros
  • keyword research
  • rank tracking
  • site audit
  • backlink analysis
Cons
  • In some cases, GA and Serpstat metrics differ, but overall it provides excellent insights and analytics
Likelihood to Recommend
Serpstat helps us improve organic traffic. Every marketing team should use this tool.

Check The Stats With Serpstat

Rating: 8 out of 10
Incentivized
July 18, 2019
EL
Evan Laird
Senior Growth Marketing Manager
Galactic Fed (Internet, 1-10 employees)
Vetted Review
Verified User
Serpstat
3 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.
Pros
  • Website Audit Tool is extremely in depth for technical users
  • Easy one-click audit
  • Easy keyword research tool
  • Great for quick SEO reporting on Websites, pages, and keywords
Cons
  • PPC stats are always wrong - CPC's, keywords, competitors, etc.
  • More detailed estimated traffic for competitor research
  • Ad previews of ours or competitors are few and far between and usually pretty wrong
Likelihood to Recommend
Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.
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