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Serpstat

Serpstat

Overview

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize…

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Learn from top reviewers

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10
January 21, 2025
IncentivizedVetted ReviewVerified User
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis a...
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Dustin Day
Manager - Marketing
Director of UX development, social media and SEO/SEM
DFT (a number of local companies under one umbrella)
Serpstat9 years of experience
Verified on LinkedIn

My review of Serpstat

Rating: 10 out of 10
October 24, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website ...
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Michał Pliszka
Director - Marketing
Owner
Haiku Studio
Serpstat1 year of experience

Great Value From Their SEO Tool

Rating: 9 out of 10
October 23, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5...
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Lisa Sicard
Consultant - Marketing
Content Manager / Consultant
Inspire to Thrive
Serpstat1 year of experience

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Vetted ReviewVerified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-bu...
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Yevheniia Davydiuk
C-Level Executive - Other
Chief Operating Office
fuelfinance
Serpstat1 year of experience

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Vetted ReviewVerified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. T...
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Valeriia Dziubenko
Account Manager - Sales
BDM
UniOne
Serpstat1 year of experience
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Pricing

View all pricing

Individual

$59

Cloud
per month

Team

$119

Cloud
per month

Agency

$479

Cloud
per month

Entry-level set up fee?

  • $59 per user
    Optional
For the latest information on pricing, visithttps://serpstat.com/pay

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

9.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9.7
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.5
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Product Details

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.

A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:

🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google.
🌐 Market Analysis and Intelligence: Delve into a domain and adopt industry best practices from frontrunners.
💡 Advertising and Paid Search Intel: Gain insights from rivals to refine paid campaigns.
AI-Powered Content Crafting and Analysis: Generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion.

Update: The Serpstat ChatGPT Plugin unlocks new SEO Insights

🔍 Discover targeted SEO keywords and compare them across regions.
📊 Analyze crucial SEO metrics and domain backlink data.
Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies.


Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Lithuania, Latvia, Kazakhstan, Belarus
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian

Frequently Asked Questions

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

Reviewers rate Keyword analysis and Page grader and Site audit / diagnostics highest, with a score of 10.

The most common users of Serpstat are from Small Businesses (1-50 employees).

Serpstat Customer Size Distribution

Consumers92%
Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 15)

A Terrific All-In-One SEO Tool That Won't Break The bank

Rating: 8 out of 10
Incentivized
March 28, 2019
GS
Gary Shouldis
Founder & CEO
3Bug Media (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
2 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.

One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.
Pros
  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
Cons
  • While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
  • The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
  • Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.
Likelihood to Recommend
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

Cool SEO tool at a great price

Rating: 10 out of 10
Incentivized
December 21, 2018
JG
Joe Gatto
VP of Marketing & International Business Development
ePaymints (Financial Services, 1-10 employees)
Vetted Review
Verified User
Serpstat
1 year of experience
View profile
Use Cases and Deployment Scope
I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.
I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
Pros
  • I can get detailed data for a low price, and it's a lot better than Google's free data.
  • It doesn't slow down my computer like a browser SEO tool.
  • It shows general search data, not just what Google thinks I want based on my past searches.
  • It provides good tips for content marketing ideas based on search queries.
Cons
  • I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
Likelihood to Recommend
It helps me get ideas for content based on things people are searching for, but that I hadn't thought to write about before. Whenever I need to think of new keywords to target, I can consult it to get ideas of what people are looking for right now. I can also check the SEO reports of competitors.

Serpstat - Great SEO audit and reporting tool

Rating: 8 out of 10
Incentivized
July 07, 2022
AP
Armand Panganiban
Managing Editor
Mayumi Publishing (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
5 years of experience
View profile
Use Cases and Deployment Scope
I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.
Pros
  • Audit Reports are nice.
  • User interface is easy to navigate.
  • Domain analysis has been great for creating a baseline.
Cons
  • Some of the the audit points are too technical and require more explanation.
  • Would like additional report editing options.
  • More suggestions for SEO improvement.
Likelihood to Recommend
Serpstat has been really helpful for presenting reports to customers regarding their current SEO status and possible improvements. The report is structured in a way that makes sense to walk someone with zero prior SEO knowledge through each of the data points. Sometimes Serpstat output will be very different from other report results provided by other tools. In cases like this, it is difficult to share with a customer two different reports when the same results are wildly different.

my Serpstat review

Rating: 10 out of 10
Incentivized
June 16, 2022
NC
Newaz Chowdhury
Marketing Executive
Powerphrase (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
3 years of experience
View profile
Use Cases and Deployment Scope
I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.
Pros
  • on page seo audit
  • keyword research
  • competition analysis
  • links
Cons
  • maybe accuracy
  • better backlink quality
  • more ppc features
Likelihood to Recommend
Serpstat is perfect for any marketing agency or marketing specialist/director.

OK product, but not my first choice as an industry tool

Rating: 6 out of 10
Incentivized
September 04, 2018
ML
Mitch Lee
SEO Manager
ConnectWise (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Serpstat
1 year of experience
View profile
Use Cases and Deployment Scope
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
Pros
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
Cons
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Likelihood to Recommend
If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
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