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Serpstat

Serpstat

Overview

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize…

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Learn from top reviewers

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10
January 21, 2025
IncentivizedVetted ReviewVerified User
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis a...
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Dustin Day
Manager - Marketing
Director of UX development, social media and SEO/SEM
DFT (a number of local companies under one umbrella)
Serpstat9 years of experience
Verified on LinkedIn

My review of Serpstat

Rating: 10 out of 10
October 24, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website ...
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Michał Pliszka
Director - Marketing
Owner
Haiku Studio
Serpstat1 year of experience

Great Value From Their SEO Tool

Rating: 9 out of 10
October 23, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5...
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Lisa Sicard
Consultant - Marketing
Content Manager / Consultant
Inspire to Thrive
Serpstat1 year of experience

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Vetted ReviewVerified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-bu...
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Yevheniia Davydiuk
C-Level Executive - Other
Chief Operating Office
fuelfinance
Serpstat1 year of experience

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Vetted ReviewVerified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. T...
Continue reading
Valeriia Dziubenko
Account Manager - Sales
BDM
UniOne
Serpstat1 year of experience
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Pricing

View all pricing

Individual

$59

Cloud
per month

Team

$119

Cloud
per month

Agency

$479

Cloud
per month

Entry-level set up fee?

  • $59 per user
    Optional
For the latest information on pricing, visithttps://serpstat.com/pay

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

9.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9.7
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.5
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Product Details

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.

A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:

🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google.
🌐 Market Analysis and Intelligence: Delve into a domain and adopt industry best practices from frontrunners.
💡 Advertising and Paid Search Intel: Gain insights from rivals to refine paid campaigns.
AI-Powered Content Crafting and Analysis: Generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion.

Update: The Serpstat ChatGPT Plugin unlocks new SEO Insights

🔍 Discover targeted SEO keywords and compare them across regions.
📊 Analyze crucial SEO metrics and domain backlink data.
Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies.


Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Lithuania, Latvia, Kazakhstan, Belarus
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian

Frequently Asked Questions

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

Reviewers rate Keyword analysis and Page grader and Site audit / diagnostics highest, with a score of 10.

The most common users of Serpstat are from Small Businesses (1-50 employees).

Serpstat Customer Size Distribution

Consumers92%
Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 7)

Your search for SEO is over

Rating: 10 out of 10
Incentivized
August 10, 2018
TM
Tim Mack
Founder and Ring Master
The Imperial OPA (Performing Arts, 11-50 employees)
Vetted Review
Verified User
Serpstat
1 year of experience
View profile
Use Cases and Deployment Scope
On of my biggest pains is identifying where my traffic is coming from, what sites are sending me the link juice, what key words people are using to find me, and what my competitors are using to gain rankings.

I found using Serpstat, I was able to track my keywords which allowed me to generate additional web content based around them, which led to higher rankings. I was able to analyze my competitors web pages, then decide on a marketing campaign to take their positions in the market, then identify which web pages pages were sending me back the best link juice.

Lastly through the use of their site audit system, I was able to find places where I could tweak SEO performance for optimum results.
Pros
  • Discovering organic keywords and your search engine position with them.
  • Helping you to discover new keywords to research your business.
  • Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
Cons
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Likelihood to Recommend
Let's say you have a web page that's not doing too good in rankings. You would login to this application and start to discover competitors and how they're ranking, and what words they are using. Armed with this information, you can start building blog back links, reach out to web pages that are focused around the keyword, and start building a strong inbound link campaign to help propel your site to number one in the search engines.

Serpstat, a newcomer with the potential of a champion.

Rating: 8 out of 10
Incentivized
September 18, 2018
DN
Dragan Nikolic
Contributor
WPSerbia (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
2 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is used for tracking overall client SEO performance. Their dashboard makes it easy to see whether we, as a marketing comapny, are doing a good job of increasing the overall search engine visibility for our clients.

Serpstat is really good at analyzing onsite and technical SEO metrics, which is the foundation for every website.
Pros
  • Onsite SEO auditing.
  • Technical SEO auditing.
  • Keyword clustering and identifying content opportunities.
Cons
  • Offsite SEO.
  • Link Index.
  • UX/UI of the tool.
Likelihood to Recommend
Serpstat is really good at presenting the overall technical and onsite SEO perfomance of multiple websites and how they change over time. Their index is not as vast as Ahrefs', for example, but they're very enthusiastic when it comes to implementing new features and countries to their index.
Website auditor is top-notch and it's getting new features and upgrades almost every month.

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Use Cases and Deployment Scope
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.
Pros
  • keyword research
  • backlink analysis
  • site audit
Cons
  • It may be overwhelming when you first register because there are so many graphs and data.
  • Nevertheless, after a few uses, you will be pleasantly surprised at the amount of insight it provides.
Likelihood to Recommend
With Serpstat's keyword research tool, we can easily see how valuable a keyword is. As a result, our website pages perform better in search engines because of content that is more likely to rank high in search engines.

Check The Stats With Serpstat

Rating: 8 out of 10
Incentivized
July 18, 2019
EL
Evan Laird
Senior Growth Marketing Manager
Galactic Fed (Internet, 1-10 employees)
Vetted Review
Verified User
Serpstat
3 years of experience
View profile
Use Cases and Deployment Scope
Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.
Pros
  • Website Audit Tool is extremely in depth for technical users
  • Easy one-click audit
  • Easy keyword research tool
  • Great for quick SEO reporting on Websites, pages, and keywords
Cons
  • PPC stats are always wrong - CPC's, keywords, competitors, etc.
  • More detailed estimated traffic for competitor research
  • Ad previews of ours or competitors are few and far between and usually pretty wrong
Likelihood to Recommend
Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.

Cool SEO tool at a great price

Rating: 10 out of 10
Incentivized
December 21, 2018
JG
Joe Gatto
VP of Marketing & International Business Development
ePaymints (Financial Services, 1-10 employees)
Vetted Review
Verified User
Serpstat
1 year of experience
View profile
Use Cases and Deployment Scope
I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.
I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
Pros
  • I can get detailed data for a low price, and it's a lot better than Google's free data.
  • It doesn't slow down my computer like a browser SEO tool.
  • It shows general search data, not just what Google thinks I want based on my past searches.
  • It provides good tips for content marketing ideas based on search queries.
Cons
  • I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
Likelihood to Recommend
It helps me get ideas for content based on things people are searching for, but that I hadn't thought to write about before. Whenever I need to think of new keywords to target, I can consult it to get ideas of what people are looking for right now. I can also check the SEO reports of competitors.
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