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Serpstat

Serpstat

Overview

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize…

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Learn from top reviewers

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10
January 21, 2025
IncentivizedVetted ReviewVerified User
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis a...
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Dustin Day
Manager - Marketing
Director of UX development, social media and SEO/SEM
DFT (a number of local companies under one umbrella)
Serpstat9 years of experience
Verified on LinkedIn

My review of Serpstat

Rating: 10 out of 10
October 24, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website ...
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Michał Pliszka
Director - Marketing
Owner
Haiku Studio
Serpstat1 year of experience

Great Value From Their SEO Tool

Rating: 9 out of 10
October 23, 2023
IncentivizedVetted ReviewVerified User
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5...
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Lisa Sicard
Consultant - Marketing
Content Manager / Consultant
Inspire to Thrive
Serpstat1 year of experience

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Vetted ReviewVerified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-bu...
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Yevheniia Davydiuk
C-Level Executive - Other
Chief Operating Office
fuelfinance
Serpstat1 year of experience

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10
July 18, 2023
Vetted ReviewVerified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. T...
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Valeriia Dziubenko
Account Manager - Sales
BDM
UniOne
Serpstat1 year of experience
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Pricing

View all pricing

Individual

$59

Cloud
per month

Team

$119

Cloud
per month

Agency

$479

Cloud
per month

Entry-level set up fee?

  • $59 per user
    Optional
For the latest information on pricing, visithttps://serpstat.com/pay

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

SEO

Core features related to search engine optimization

9.4
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

9.7
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.5
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Product Details

What is Serpstat?

Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.

A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:

🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google.
🌐 Market Analysis and Intelligence: Delve into a domain and adopt industry best practices from frontrunners.
💡 Advertising and Paid Search Intel: Gain insights from rivals to refine paid campaigns.
AI-Powered Content Crafting and Analysis: Generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion.

Update: The Serpstat ChatGPT Plugin unlocks new SEO Insights

🔍 Discover targeted SEO keywords and compare them across regions.
📊 Analyze crucial SEO metrics and domain backlink data.
Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies.


Serpstat Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: In-depth URL Analysis
  • Supported: SERP Historical Data
  • Supported: Keywords Grouping by tags
  • Supported: Tree View Keywords Distribution

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview

Serpstat Videos

Serpstat – SEO platform for professionals

Watch Serpstat use cases with video tutorials

Serpstat Integrations

Serpstat Competitors

Serpstat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Lithuania, Latvia, Kazakhstan, Belarus
Supported LanguagesEnglish, Russian, Ukrainian, Bulgarian

Frequently Asked Questions

Semrush, Ahrefs, and Moz Pro are common alternatives for Serpstat.

Reviewers rate Keyword analysis and Page grader and Site audit / diagnostics highest, with a score of 10.

The most common users of Serpstat are from Small Businesses (1-50 employees).

Serpstat Customer Size Distribution

Consumers92%
Small Businesses (1-50 employees)4%
Mid-Size Companies (51-500 employees)1%
Enterprises (more than 500 employees)3%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 13)

OK product, but not my first choice as an industry tool

Rating: 6 out of 10
Incentivized
September 04, 2018
ML
Mitch Lee
SEO Manager
ConnectWise (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Serpstat
1 year of experience
View profile
Use Cases and Deployment Scope
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
Pros
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
Cons
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Likelihood to Recommend
If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10
Incentivized
January 21, 2025
DD
Dustin Day
Director of UX development, social media and SEO/SEM
DFT (a number of local companies under one umbrella) (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
9 years of experience
Verified on LinkedIn
Use Cases and Deployment Scope
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.

I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.
Pros
  • Organic keyword analysis
  • Keyword rank tracking
  • Site analysis (reports)
  • PPC keyword suggestions/analysis
  • Keyword filtering
Cons
  • Mobile functionality would be great
  • The UI could be updated
  • Suggested competitors would be nice
Likelihood to Recommend
Serpstat is well suited for an almost all in one SEO solution. The application has most tools an SEO or business owner would need for SEO. As a long time user of Serpstat I would recommend it to a user wanting to have a robust toolkit for their website and future marketing (organic, PPC, etc.). The learning curve is steep, but once you understand how the site works, and filters, etc. it is a very strong SEO tool.

Advanced SEO platform

Rating: 10 out of 10
July 19, 2023
Use Cases and Deployment Scope
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO
Pros
  • keyword research
  • rank tracking
  • site audit
  • backlink analysis
Cons
  • In some cases, GA and Serpstat metrics differ, but overall it provides excellent insights and analytics
Likelihood to Recommend
Serpstat helps us improve organic traffic. Every marketing team should use this tool.

my Serpstat review

Rating: 10 out of 10
Incentivized
June 16, 2022
NC
Newaz Chowdhury
Marketing Executive
Powerphrase (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
3 years of experience
View profile
Use Cases and Deployment Scope
I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.
Pros
  • on page seo audit
  • keyword research
  • competition analysis
  • links
Cons
  • maybe accuracy
  • better backlink quality
  • more ppc features
Likelihood to Recommend
Serpstat is perfect for any marketing agency or marketing specialist/director.

Serpstat is a Solid SEO Toolkit for the Price

Rating: 8 out of 10
Incentivized
February 25, 2020
DH
Drew Harrison
Software Engineer
Kingmaker Software (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Serpstat
3 years of experience
View profile
Use Cases and Deployment Scope
We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).
Pros
  • Solid keyword research functionality
  • Generous rank tracking limits
Cons
  • Kind of expensive, but more generous limits than other more costly tools
  • Not as many website/competitor backlinks shown as Ahrefs
Likelihood to Recommend
If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.
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