Overview
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
Powerful, yet cost-effective and easy-to-use marketing automation platform
Great streamlined option for companies that don't want the complexity of Salesforce or similar tools
SharpSpring Has Moved Our Marketing Business To The Next Level
SharpSpring, the definitive marketing automation solution for agencies!
The BEST value for money of anything you might be comparing.
SharpSpring became unprofitable after the Constant Contact purchase
Decent Platform
SharpSpring works for us
Align Marketing and Sales teams with SharpSpring + Salesforce integration
SharpSpring - All-in-One for Business ROI
SharpSpring is a must have software for every Business looking to utilize efficient email marketing automation and CRM
Best solution for Marketing Automation
Great for B2B focused companies! Amazing support team/resource center
SharpSpring - Great Marketing Automation & Lightweight CRM
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
Video Reviews
2 videos
Pricing
Lead Gen & CRM
Starting at $449
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(468) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(452) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.6Ability to test dynamic content(433) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(440) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.5A/B testing(395) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 4.3Mobile optimization(426) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.9Email deliverability reporting(496) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(498) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.3Triggered drip sequences(473) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(484) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.6Lead scoring and grading(490) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(466) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.9Automated sales alerts and tasks(462) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8Calendaring(338) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(318) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(316) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.5Social profile integration(362) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.3Dashboards(486) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(486) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.8Custom reports(447) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(364) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.9Role-based workflow & approvals(403) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.5Customizability(439) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(217) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.2Integration with Microsoft Dynamics CRM(98) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.2Integration with SugarCRM(91) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | Available Internationally |
Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 56% |
Mid-Size Companies (51-500 employees) | 43% |
Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(670)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
- 8.1Likelihood to Renew32 ratings
- 7.8Availability2 ratings
- 3.2Performance2 ratings
- 6.7Usability70 ratings
- 8.3Support Rating71 ratings
- 4.5Online Training2 ratings
- 6.5Implementation Rating10 ratings
- 4.5Configurability1 rating
- 2.9Product Scalability2 ratings
- 4.5Ease of integration2 ratings
- 1Vendor pre-sale1 rating
- 8.2Vendor post-sale1 rating
Reviews
(276-300 of 522)Looking for Bang for your Buck? Then SharpSpring is your target.
- Reporting
- Tracking opportunities and people.
- Same features at comparatively lesser cost compared to that similar competitive products.
- Email tracking is great.
- The atheistic look could be improved. Use brighter colors.
- Could add more features for reporting (like graphical reporting).
- Cannot integrate with other platforms like Zoom, Go-to meeting, Vonage Business, etc.
- Cannot add or save documents for contact or opportunity. So we lose out on knowing what was sent and what was not for future use.
Great platform that helped us land 50 new distributors!
- Very easy to create emails. It is easy to upload photos.
- The reports we get are extremely helpful. It has helped me craft better emails and headers as well as better predict the responses to the types of products.
- Data uploads are easy.
- Setting up automation flows are very intuitive.
- The templates are good, but some more flexibility in customization would be great for those of us who are not programmers.
SharpSpring is the boss
- It follows the life of a lead in a way that we are able to see the source of that lead, allowing us determine the most effective channel for campaigns of a specific kind
- You cannot download a customer lead document with precise lead source. You must manually check a life of each lead to identify their correct source.
best value for money automation
- Best value for the money
- All features in one single tool
- Good service
- Usability in landing page building
SharpSpring - Solution for New-Age Businesses
- Easy to customize
- Central authority over all accounts and activities
- Amazing customer support
- NA
- NA
- NA
Outstanding
- Account management
- Lead gen
- User-friendly
- Design
- Can be a little better in terms of user friendliness
Great Tool for Small and Medium Businesses
- Marketing automation
- Sales pipelines
- Report generation
- Missing features
- Less integrations
Great choice if you are new to marketing automation
- User Interface is straight forward
- Visual workflow builder - simple to understand and create workflows. For example "user downloads product brochure" -> "wait 1 day" -> "send follow up email asking if a sales rep may reach out to him"
- Contact manager showing lead sources (e.g. Adwords, Google Search, Bing etc.)
- The wording when building lists and setting conditions / filters seems unnecessarily complicated
SharpSpring 10/10 would recommend!
- SharpSpring gives the ability to nurture prospects all the way to them being a client and tracking everything your agency has started and completed with them.
- The marketing aspects of SharpSpring are truly amazing to be able to build landing pages, effective funnels, email campaigns, with all of those being able to be tracked from start to finish in order to see what is helping your agency and what is not.
- Customer support always helps very quickly with any troubles we stumble upon clearing up any confusion we had and always following up with emails that go even deeper than what we asked for with tons and tons of information towards that subject.
- Nothing to complain about. There is nothing else out there with this quality and price.
Better than the other Marketing Automation tools I used before.
- Identifying new opportunities
- Nurturing leads
- Storing customer data
- Adjusting data in bulk
- More options to generate lists, for instance to be able to generate a list without having to select a trigger
- Sending emails to individual contacts
Easy to use
- The scoring system and the analytics that they provide is great.
- The ID info that is given per visitor as how they came to the site is impeccable.
- Our sales team uses this on a regular bases and have literally everything in one spot.
- When you have a hard bounce updating the contact info.
- The use of media and how and where you can use it.
- Being able to remove tags from being used by others.
Powerful automation tool that is affordable
- Easy to use, nice interface
- Powerful automation engine
- Nice to have a CRM integrated into the tool
- The email builder could use some improvement
- Additional flexibility with sending addresses
- Bulk editing features in the CRM
SharpSpring has decent integrations with Salesforce but does struggle with pulling complex data from Salesforce. Tying into a CRM really needs a technology partner to assist with the integration.
- SharpSpring is very user-friendly once going through the modules in the virtual classroom. Any information that you may need to build upon in the workflow can be found on their help pages, that provide both step by step lists with how to do things as well as a video that shows an example of what you are reading. SharpSpring also allows for live classroom sessions throughout the week that allow you to ask questions about anything else you may be wondering.
- SharpSpring provides amazing customer service that always responds within 30 minutes of sending an email. Typically I would expect to hear back from customer service on a site in 24 hours, however, I have never waited longer than about 25 minutes, with the shortest time hearing back being about 3 minutes.
- SharpSpring provides a company utilization score which is very helpful to see what areas of the site you are exceeding in as well as where you may need to put in a little more work. It rates these in areas such as landing pages, lead scoring, emails, personas, automation, analytics, sales, media center, forms, visitor ID, and agency. This ensures that you can easily see and focus on everything SharpSpring has to offer to get the most out of the money you are paying.
- When creating emails in SharpSpring, it is difficult to size your images how you want. You must type in a numerical size then enter in order to change the size which can be both tedious and a bit difficult. A much easier way to do this would be to provide arrows in the corner of the picture that allows you to resize it exactly how you would like instead of doing a trial and error of entering numbers to size your photo which ends up taking much more time.
- Another area SharpSpring may have room for improvement is also dealing with email images. SharpSpring doesn't allow you to manually move your images around exactly where in the email templet that you want them. If it does, I just have not found exactly how to yet after spending a great amount of time doing so, so if this is a function SharpSpring allows, it does not provide good instructions on how to do so.
- When giving someone a marketing or sales manager user account, it would be nice if they were allowed to unsubscribe contacts from emails on their own. This was a problem I ran into for one of our clients who we made a marketing manager user role for. We did not want to give full access to all features on SharpSpring but wanted to give her some more flexibility. SharpSpring should consider allowing administrators to create custom roles for users that allows the admins to select exactly what they want and don't want their other users to be able to do.
Solid Software
- It is excellent for tracking visitors.
- It is great for managing leads.
- It is great for creating email templates and automated campaigns.
- The contact management system could be improved. There needs to be more information provided at a high-level view.
- A system to track leads from lead creation to sale needs to be developed and implemented as a standard process.
Great CRM and marketing tool at an affordable price
- Robust CRM with custom fields, lead scoring and activity tracking. The life of the lead visually shows all the interactions a prospect/contact has had with anyone in the organization.
- Workflows allow for automation of many repetitive tasks, including sending drip campaigns. A great asset in the email creation is being able to set an email to only go once to any lead/contact which eliminates the risk of multiple receipts of the same email.
- Using the mail sync feature, all users have synced their inboxes. This adds all communication to the lead and opportunity (if applicable) to centralize it in one place. When another person has to jump in and help, they know what has happened with the contact and where the communication was left off.
- The drag and drop editor for landing pages has limitations in structure and layout. Basic designs are easy to accomplish but creative and unique layouts require custom coding.
- There is only limited sorting ability in the contact manager which doesn't always align with the use case.
- The columns in the list views are not changeable which means that there isn't a way to get a custom snapshot of data for a group.
Insight from a small digital marketing company
- Their customer service is impeccable.
- Email tracking is extremely helpful.
- Could be a little more intuitive in some aspects.
Worth The Investment
- Automating responses and workflows to nurture leads in the sales funnel.
- Track engagement and automatically assign lead scores.
- Email creation tool needs work -- needs to enable embedding of videos (like Mailchimp, Campaign Monitor, etc.). Rendering across email clients is still an issue. Reporting analytics could be more in-depth.
Easy to use and impossible to not!
- Visitor ID - SharpSpring tells us WHO and WHEN someone was on our site.
- Ease of use and integration - SharpSpring is easy to use and impossible to not!
- Analytics - SharpSpring allows us to look into our web and email insights. Now we know what is working and what isn't.
- New feature awareness - Sometimes we don't always know what was done, or why it was done. Identifying the changes can sometimes be frustrating.
Palmetto School Review of SharpSpring
- CRM
- Email Templates
- Collects leads and data
- None
Good tool for the cost
- SharpSpring is powerful and cost effective.
- Great for a small sales team.
- Forms are easy to implement.
- Lead scoring and life of the lead are not reliable.
- Drip campaigns should be behavior based. Currently, email opens aren't used as triggers.
- If any plugs are installed you cannot edit in your main browser.
- Awesome customer support.
- Workflows for marketing automations are pretty detailed and customizable.
- The user interface and navigation is intuitive and looks good.
- The email and landing page builders are a bit finicky.
- The Outlook sync doesn't tell you when someone reads, forwards, opens, clicks, etc like HubSpot does.
- Opportunity updates don't appear in the activity feed, so it's mostly just a list of emails being sent and received.
SharpSpring as I use it
- email tracking
- CRM management
- automated marketing
- customer support
- social media management is still new and not robust yet
SharpSpring - Great For Lead Nurturing
- Lead Scoring - this helps us tell which leads are more qualified or urgent than others
- Work flows and action groups - help us mostly with lead nurturing. By creating workflows and action groups, we are able to send and respond to people who want to hear from us in real time, automatically.
- Forms - we use SharSpring's forms because it is a great trigger for our work flows.
- Some of the features are challenging to use, even with the training
Get Moving with SharpSpring
- Clear reporting - It is easy to pull up marketing reports, save snapshot views of activities and built-in imaging of associated forms or documents associated with activity.
- Life of the Lead timeline provides one easy view of all ongoing activity for any contact. It is also useful that each action on the timeline allows you to see the documentation it has referenced.
- Opportunities tracking with drag and drop feature simplifies updating contact status
- Form reports - It would be helpful to have a form reporting interface available under the analytics feature. While form activity can be seen through the content section, having better visibility via an overview and analysis function, would be better.
- Additional in-app hints for assigned values would be beneficial.
- Ease of access to library search tool - I would like to have the tool visible on the dashboard rather than having to enter the portal. It would also be beneficial if it can open as a separate window rather than losing existing page.
Leaner and More Nimble than its Competitors
- Excellent training and support plus a ton of specific tutorials and videos we can access at any time.
- Simple process to create (and save for reuse) landing pages.
- The CRM is simple but very flexible - we can tag clients and prospects in just about any way we need.
- Would like to see more live webinars showing case studies of companies and how they use the platform effectively.
- More email templates.
- More pre-made landing page templates.
Less well suited: small businesses with very low marketing budget or no desire to put the resources against building this tool properly. It takes either effort or a budget or both to get the most out of marketing automation. New companies may not be ready for this yet.