Skip to main content
TrustRadius
Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

Read more
Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Continue reading

Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
Return to navigation

Pricing

View all pricing

Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
Return to navigation

Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(101-125 of 426)
Companies can't remove reviews or game the system. Here's why
Brian Gomski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring has by far the best features for the money. Having used several platforms costing significantly more money, I will go with SharpSpring every day of the week and twice on Sunday.

We use Salesforce and I would still go with SharpSpring over Pardot for cross-platform use.

HubSpot is a nice platform but focuses more on marketing tactic training than useful tools in my opinion.
Score 10 out of 10
Vetted Review
ResellerIncentivized
Lower cost - higher-value solution with a focus on marketing automation with core CRM capabilities. It is a simpler solution because it focuses on the essentials. They have several features that exceed the competition. Their visualizations and Ux around workflow automation, chatbot implementation, and a kanban approach to pipeline management are their key market differentiators.
December 04, 2020

All-in-one winner

Emma Ler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
SharpSpring gives you all features in one for a better price than HubSpot. Other competitors were way to expensive for way less features. HubSpot you need to purchase the marketing and sales pro features separately which adds up. Even then, they are missing features as they are hidden behind more fees. HubSpot drags you in with the free levels, however the free levels are so basic you need to upgrade.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Pardot in the past and it is very powerful; however, it is very pricy and [didn't] fit my current organization's budget. SharpSpring seems to have similar functionality at a much more affordable price. I have also used various CRM platforms in the past (mostly Salesforce). While SharpSpring is much more sold as a marketing automation platform, the CRM tools are a nice icing on the cake.
Kurt Hoffmann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I currently use SharpSpring and HubSpot at about a 90%/10% mix on our projects. I do like certain functionality in HubSpot but overall just prefer SharpSpring's depth of valuable functionality at the price point we are at. The price point makes it a fairly easy sell based on the return and value we are able to demonstrate for most clients.
John Kocon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The transition from Zoho to SharpSpring has seemed to be an easy one for most of our team. Everyone seems to know how to navigate the SharpSpring platform well. As a whole, SharpSpring works better for our company's and our clients' needs. I enjoy working with the templates and designs that SharpSpring has to offer and saves our team time and energy when creating our landing pages and email blasts.
October 31, 2020

Great for our business!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think SharpSpring is overall a better option, especially for mid-size businesses. The platform is much less costly than Salesforce and depending on your contact list, can be less costly than HubSpot as well. The features are great and it allows you to grow with it as your company expands or requires more.
Score 10 out of 10
Vetted Review
Reseller
We had presentations from three different CRMs including SharpSpring. Our presentation from HubSpot seemed like we were a burden for taking up their time and they sent us through a pre-made boilerplate PowerPoint presentation and asked if we wanted to move forward on the spot. Salesforce seemed like it was too much for what we needed. SharpSpring made a customized presentation with our logo, asked us questions first, and then guided the conversation and made us feel like our time with them was valued and they did a fantastic job of explaining the software as we would ACTUALLY use it, not just what the bells and whistles are.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is significantly more robust for the onboarding option which is helpful for companies want to use and are familiar with CRM/automation systems. You are able to implement strategies on a more diverse and high-level scale that otherwise you are limited to when using platforms that require you to upgrade before using a specific tool or process. SS makes sure you have all the tools upfront.
Luiz Carlos Conte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I've used HubSpot for more than 5 years and it's a fantastic tool. But it costs [more]. It's not for everyone! SharpSpring has almost all the resources of HubSpot but with a fraction of their prices. And it works as well HubSpot. HubSpot has more built in features such as CMS and social integration, and those features are now present in SHarpSpring. We know we've made the right move because we're so happy with using SharpSpring.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I switched from HubSpot to SharpSpring and I'm a one-person marketing department so it was a lot of work to figure out the migration and all the changes needed on my website. I got it done with a little help from SharpSpring's Professional Service. SharpSpring is not as user friendly but once you learn how to use it, it works. The cost compared to HubSpot makes much more sense for a small business.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We selected SharpSpring thanks to its integration and customization capabilities. In addition, once it went above and beyond in these respects, it was also priced competitively relative to competitive marketing automation platforms.
Christopher Wisniewski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
So I feel like Zoho does not have the best support and their offerings are not that well integrated. I felt like I was switching functions and dashboards all of the time with poor linkages.
Shawn Laffey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It may be a great product but it was only looked at because we had to look at it. Our decision was made beforehand SharpSpring just did not know it. We really wanted to get the best price possible. In truth we would have paid full price. It is a wonderful tool.
Score 9 out of 10
Vetted Review
ResellerIncentivized
SharpSpring compares very closely with HubSpot. They have many of the same features and abilities, and their pricing is close. We preferred SharpSpring's monthly contracts over HubSpot's which is why we went with them.

As for the other tools you can't really compare. Zoho CRM is so bad that it's not fair to put them in the same category. Marketo and Pardot are so robust and meant for companies that have so much volume that financially it doesn't make sense to have a Marketo or Pardot for many of the clients we have. SharpSpring can handle that same volume if/when necessary.
Lisa Moughan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We previously used Constant Contact and before moving to SharpSpring, we also looked at HubSpot. SharpSpring is considerably cheaper than HubSpot and we didn't need ALL of HubSpot's features, so that is why we went with SharpSpring. Comparing SharpSpring to Constant Contact isn't really fair because the two programs are really quite different. As far as creating attractive emails and getting a good analysis of how an individual email performs, Constant Contact is way ahead of SharpSpring. But Constant Contact only lets you see things in a silo. SharpSpring allows you to view all of the activities a contact takes not just with email, but also on your website. This feature has proven valuable to us and has been a major benefit with SharpSpring.
NIGEL LAMB | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
SharpSpring may not be quite as feature-rich as HubSpot, but it is nearly there, and with the price difference, SharpSpring was the best overall for us. It had everything in we needed to get started and deliver results. Also, they have an ambitious roadmap to constantly update, improve and upgrade SharpSpring, and since we have been users, we have seen several big additions and improvements, which has been a big help to us.
September 03, 2020

SharpSpring is a lifesaver

Score 10 out of 10
Vetted Review
Verified User
Not to sound like we are rookies in the game, but the LSEO team was using the Google Drive suite of products in the past; everything from tracking, to data, to touches, all was in the Drive suite. It was painstaking and made the process much more difficult. SharpSpring has been our godsend!
Return to navigation