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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.3
    93%
  • Email deliverability reporting (496)
    9.0
    90%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.4
    84%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(126-150 of 426)
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Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I've worked with HubSpot, Adobe, Marketo, Pardot and a myriad of other digital marketing tools. I've used tools that cost 1-2 million a year, spent months on integrations. I've honestly never found a tool that is so capable, so easy to implement, and does not require 6 figures of budget to fund it as I have in SharpSpring. I think SharpSpring is a no-brainer tool for any small to medium sized organization. It may even cut it for larger organizations. While I'm very impressed, I see the company continuing to strive towards an even higher level of greatness.
Michael Naylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
VS HubSpot: Better price, similar functionality. HubSpot interface is a little more intuitive and slick, but the huge cost difference tips the scales heavily in favor of SharpSpring.

Vs Mailchimp: Not really a contest here. Mailchimp has some okay features, but compared with SharpSpring it's silly. Mailchimp used to be very cheap, but now they are raising prices, and it's not even a competition.
Jane Peeks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
To me, SharpSpring is the winner over HubSpot. The functionality is all there at a fraction of the cost. There were some adjustment bumps coming into the platform but, the SharpSpring tech support was there to help us at every turn. I've been told the mobile app is under a complete overhaul and I'm looking forward to seeing what that looks like.
John Stone III | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Leading solutions have great functionality at any one moment, any platform may have a better feature. Unless you have some unique requirement or integration, I think you will find that SharpSpring delivers the core functionality you need, is constantly improving and most of all delivers these capabilities at a fraction of the cost. SharpSpring does not charge by CRM user, so that alone gives it a huge price/performance advantage.
Lizbell Gabriela Nieves León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring generates more productivity and efficiency by managing sales opportunities. It reduces the time of activities in each sale, therefore, I consider it to be the most powerful tool to which all solution providers that directly impact our sales.
Jordan Valentin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We've used HubSpot in the past and I was never that impressed for the amount of money that it cost. I almost felt like the Starter features were just to give you a taste of what you could do so that you'd want to spring for automation. going from $50/mo to $800/mo just isn't doable for a lot of small businesses.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is a useful CRM and marketing automation software, it has similar features and is cheaper than HubSpot. I am using SharpSpring every day and I am very satisfied with the service that they offer for half of the price that I paid for HubSpot before. Also, the customer support is really good and they offer webinars every other week.
Score 10 out of 10
Vetted Review
Verified User
Better support team, no contracts, much less of a price, similar feature set (when I first subscribed--now it has LiveChat and retargeting and more that Act-On didn't have, features seem to be constantly added). Much nicer and intuitive interface. Built-in CRM that integrates really well with the marketing automation.
Amy Cottrell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For me it is all about the level of support provided and the services that help us to get where we need to be. Without the stellar support, it does not matter what they have to offer. This is the best customer focused agency I have ever dealt with in the nearly 30 years of working in my field.
Shawn McFadden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I find SharpSpring a lot more user-friendly than platforms like HubSpot or Act-On. I find HubSpot's interface very convoluted in places. I also feel as if HubSpot's email deliverability is not as good. Compared to the other platforms, SharpSpring's interface tends to just be a lot easier to use. It's also far more affordable and has a great feature set.
Score 10 out of 10
Vetted Review
ResellerIncentivized
When I started to work at IHR, they used to manage their contacts with two CRMs. I configured the fields to homologize them. With Sugar, they only used to register the opportunities and the detail of each product that they sold. We started to configure the campaigns since SharpSpring and register all the communication there. We started to have reports that detailed the campaigns and we started to improve the efforts to generate more results. In the end, Sugar is only used as a history of old accounts, but all the operations are in SharpSping.
Score 10 out of 10
Vetted Review
Reseller
SharpSpring was the best fit for us and met the most of our overall needs.

IBM Watson Campaign Automation was overly complex and way more expensive than SharpSpring.

HubSpot has a good CRM, however, we thought their email marketing was not as strong as SharpSpring.

We didn't think Constant Contact would well handle all the sophisticated email campaign needs that our clients wanted.



Mark Percival Jr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We previously used the Act-On Software through a 3rd partymarketing company.The fact that SharpSpring does not require us to use a 3rd party marketing team due to ease of use as well as offer more options at a lower price made the decision to go with SharpSpring that much easier.
Vicki Robson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
SharpSpring is so easy to use and is a fraction of the cost of its competitors. When new features are launched the training team are available for product training and the support team can be contacted via chat, email, or phone. This is in addition to the catalogue of help documents, webinars, and supporting product information available.
Dacia Coffey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring offers an incredible amount of functionality and visibility in one single tool, which makes our campaigns more cohesive and our efforts more efficient. The pricing is excellent and they continue to add more functionality without dramatic price increases. The ease of use was good and we've been thrilled with the level of support we've received. I found the HubSpot training to be overwhelming and cumbersome and many of the other tools out there with equivalent features are extremely expensive for a smaller company.
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