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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(351-375 of 426)
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Richard Coen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
Less complicated yet full of features that matter to us. Our experience and with our clients is that they are using cumbersome software to perhaps do a simple job. They are also using software in isolation - a non-integrated CRM and have a lot of manual tasks. SharpSpring can integrate with most systems inexpensively.
Jaymie Cutaia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I have tested and/or used all of them. This is the most affordable yet still just as robust- if not better- than all of them. Really impressed with the software, the customer care and the technical support. All around an "A" from me.
Jonno White | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
When we looked at different options, Infusionsoft and ActiveCampaign were on our radar. From the research we did into Infusionsoft, it was another level of confusing. As a result, we wanted something that was powerful but wasn't going to be months and months of learning. ActiveCampaign on the other hand is incredibly intuitive but didn't scale as well, particularly as we wanted something that we could use to help our clients bring together their sales and marketing strategies into one software.
Greg Dungan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring easily stands toe to toe with any competing product on the market. Its tools are robust and powerful. Its customer service is fast and reliable. Its price is simply unbeatable. That's why I chose SharpSpring over all the other options I researched.
James Kaye | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I evaluated Hubspot but it is just too expensive. You have to pay a lot of money to do your own training and onboarding for a few months before they allow you to resell it to clients and even then, it is a really really tough sell to persuade clients and prospects to commit to more than £500 a month + our time to run campaigns. I cannot attest to Hubspot functions versus SharpSpring (although SharpSpring does have comprehensive comparison studies and documents versus the other platforms) but on price alone, SharpSpring is a complete no brainer for any B2B agency that wants to have a marketing automation capability.
"Captain" Kirk Holmes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I've used multiple different CRMs, sales pipeline managers, and email programs, however it was always difficult to see at a micro or macro level what was and was not working when it came to a sales or marketing perspective. It was always a juggling act. With SharpSpring we get the best of all of these platforms, but in one concise and manageable platform.
Alexandre Vilarinho | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At that price SharpSpring practices, it's so hard to find better alternatives, but you can always use freemium tools, like Inbound Now and Mautic. Both tools provide some features we found in SharpSpring, but with limited resources. The more simple SharpSpring license comes with full features. We tried several contact forms and other wordpress plugins to plug in our strategies, but SharpSpring did it in one place.

Michelle De moraes | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We've been using automation marketing software and similars or a while and I'm very impressed with SharpSpring's performance. It is by far one of the best tools to use in our process and for our clients. We can share some features with the client's team and track every single step in their campaigns.
Michael Grillo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
HubSpot had functionality, but it was cumbersome and frankly not fun to use. As a result, we essentially stopped using it and had to wait until our term with HubSpot expired. SharpSpring makes me feel empowered as a marketer, and it has seamlessly become a part of my daily routine.
Andrew Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Lead Forensics has a slightly better IP database in my opinion, however the cost of SharpSring is lower than Lead Forensics and has all the other platforms as part of it making it more cost effective and combined with the fact you can see who the actual users are make it a better proposition overall.
April 21, 2017

Solid Software

Jessica Lee | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Both HubSpot and Microsoft's ClickDimensions are outrageously expensive for their clumsy functionality. SharpSpring offers more features, easier to manage tools, a reseller program that makes sense for agencies and at a much more affordable rate. I've been very happy with their customer service as well. HubSpot's abrupt and often poorly thought out releases made it challenging to keep up or manage the system well.
Lindsey Pickles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I have used Hubspot and various CRM/ESPs like Salesforce, Mailchimp, Groupmail, Pipedrive etc but the beauty of Sharpspring compared to Hubspot is obviously the price but also the ease of integration, you can synch whichever CRM you like and you can do it pretty quickly (depending on client requirements obviously). It just makes the decision making for smaller clients that much easier than if they were buying Hubspot.
Score 10 out of 10
Vetted Review
Verified User
I have been shown everything from Pardot to Campaigner. Many of the solutions we looked at were overkill for our department. Pardot and Eloqua are too big. While that level of customization makes my automation obsessed heart sing, I would have been lost too often. I evaluated Hubspot, and found that SharpSpring did everything we really needed without the hefty price tag.
Score 10 out of 10
Vetted Review
Reseller
SharpSpring is great because the contract is monthly so you are not committed to an entire year right away. It is also less expensive than most other marketing automation software alternatives. CRM integration is a plus as we also use Salesforce and everything that gets entered in Salesforce is automatically updated/transferred to SharpSpring. The fact that you can manage contacts and leads right within the platform (and that it's free) is a big benefit to us.
George Jeffray | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
When it comes to features and functionality obviously HubSpot and Marketo are ahead of everyone. However, the cost, upfront annual payment demands and difficult learning curve involved in getting to grips with these platforms made them a non-starter for an agency of our size and our small to medium size business clients.
Hatchbuck while a good platform in my opinion after thorough research and a couple of calls with their team didn't quite match up to what SharpSpring had to offer especially regarding vital support.
The agency has not disappointed with the choice to date. SharpSpring has under promised and till now over delivered.
Chris Stoltzfus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We moved all of our clients from MailChimp to SharpSpring when they added Mail+. We love being able to use one platform which allows room for growth as the company leads grow. So now we can start a company with Mail+ and as sales and leads grow, move them forward to full platform.
Gary Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have used HubSpot before and were a partner for about the same amount of time that we have now been on SharpSpring. It was simply a case of now knowing what we didn't know. HubSpot did an outstanding job for us and our clients, but it came with a hefty price tag. Once we realized that SharpSpring existed, and did a thorough demo and vetting of the product, it quickly became clear that our business opportunities would be great with a more cost effective, yet still feature rich toolset. SharpSpring has absolutely provided that.
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