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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(76-100 of 426)
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Andy Friedman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We looked at HubSpot, Zoho, MailChimp, Infusionsoft and even Salesforce. We wanted a multi-featured, robust, well-supported platform to grow with. We also wanted to be able to easily add additional companies to our account at little additional cost. After an exhaustive requirements ascertainment and evaluation, our team went with SharpSpring as our enterprise CRM. Three years into it, we're glad we did.
Score 10 out of 10
Vetted Review
Reseller
The Hubspot sales strategy is based on hardsales. And a way of low starting price (free crm) but a large price if you realy want to use it. Most people are not able to aline all teams in a company before starting with marketing and sales automation. So the software is only what it is, software. You need strategic support, people that can encourage the sales team and the marketing team to take the next step and grow together.
A lot of software is sold by webdevelopers, it company's or emailmarketeers not thinking from strategy to implementation making it great for developers return but a hard bumpy road for the company's who use it...
Lisa Wytrwal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring has an abundance of features, technology and value for the cost, especially compared to other platforms. We needed a large number of contacts and email allowance primarily. Either the other platforms didn't stack up in terms of features or functionality, or the cost was exponentially higher than SharpSpring. It has covered our needs and provided us much more than what we originally wanted. There are many other great features included that we don't even use, at least at this point.
Arshad Mahomed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
Price, features & support trump the others for me, and over the years have not felt like I made the wrong choice. I have used it in many different industries with many unique requirements, and till now have found that it has been able to perform as expected. I will continue to recommend this solution.
Score 5 out of 10
Vetted Review
ResellerIncentivized
There are 2 tiers of marketing automation software. Highly customizable, feature rich enterprise applications, and out of the box simpler solutions for smaller businesses. SharpSpring is unique in that is offers enterprise feature sets at the small business price point.

For our enterprise customers who aren't ready to make large investments in big brand marketing automation like HubSpot, Marketo or Salesforce Marketing Cloud, SharpSpring provides an entry level option for an enterprise product.
Score 9 out of 10
Vetted Review
Reseller
HubSpot Marketing vs SharpSpring was a very simple decision based on a cost analysis. HubSpot seems to have a nice platform but it is an add-on to the CRM Software and nearly 30% more for this one feature compared to SharpSpring's overall platform. Add it all up and financially the cost for the HubSpot software vs SharpSpring is not even close. You WILL Pay more for Hubspot and the products are very similar.
Score 10 out of 10
Vetted Review
ResellerIncentivized
I was a Certified Marketo Expert and most of the functions that are available in Marketo are also available in SharpSpring, but at a fraction of the cost. SharpSpring offers many automation configurations, though it's a little more work to set them up than Marketo, and the visual editor can be tricky. But ultimately, the enormous range of features and functions in SharpSpring for the price means it offers incredible value for the price.
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring was the most affordable option for my small agency and my clients. It was also the only one with an agency-focused model, allowing me to offer the platform to my clients without exorbitant cost to my agency. The marketing automation capabilities are the most robust and streamlined out of any I trialed, and allowed me to truly tailor the CRM and Marketing experience to best serve my agency, as well as create personalized platforms and workflows to best serve each of my clients.
Laerte Jofre Junior | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've selected SharpSpring because they have a more complete platform with marketing automation, social media integration, a lot of API integrations and finishing with a great sales CRM solution. All others softwares that we have at our disposal right now have only some features and you need to buy and integrate a lot of softwares to achieve what SharpSpring does.
Fernando Castro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sharpspring helps us consolidate two old services we used in a simpler fashion. Our team made the recommendation to migrate and it's been a great success to sales and marketing teams. I myself as a partner get to see some of that improvement in both department's performance so very happy about that transition.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring was chosen by the company after much research and comparison with other products on the market. We chose SharpSpring because we believe it was the most complete and the most cost effective. We are very pleased with the integration and organization of the information and data it provides. Everyone in the company easily finds everything they need in the system.
Score 10 out of 10
Vetted Review
Reseller
Salesforce was a lot more expensive than SharpSpring and they didn't give us the ability to white label clients. We were looking for a CRM system and we found that SharpSpring had a lot of integrations and features that are all in one. Their customer service was a lot better also.
Score 10 out of 10
Vetted Review
Reseller
We received recommendation for SharpSpring from our global organization. Then it was easy to start with testing and very quickly moved to be a client and also a gold partner of SharpSpring.
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring's customer service blows the competition out of the water. They are an integral part of your success with SharpSpring. I've never had such great customer success teams that are always going out of their way to make sure the solution they provide is the right one.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
All of them have their level of greatness in their respective leagues. For us, SharpSpring was the perfect tool for the type of needs our clients have, and for the company size as well, a solution like any of the other ones could have been not enough or way too much.
January 25, 2021

Most comprehensive CRM

Score 10 out of 10
Vetted Review
Verified User
SharpSpring was selected by the team, as it was one of the most comprehensive solutions available for us at the time after evaluating multiple such platforms. It best suited the needs of our organization and the fact that data migration was very easy, we were able to get everything on the SharpSpring platform in a very quick span of time. The team had used a couple of other CRMs earlier but they were facing one or the other challenges using certain platforms and none of them were able to provide the whole comprehensive experience under one platform.
Julio Ahumada  MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I have looked at and used Hubspot, Zoho, Marketo, and Sugar CRM. SharpSpring has an amazing support staff. They will not only get back to you quickly, they will also have a solution for you. SharpSpring is very much like a lower cost Hubspot--I liked them--with Salesforce thrown in. I am more of a strategy guy and when I had to go tactical with the start of my new agency, I had to wear a bunch of hats. SharpSpring didn't waste my time. In fact I offloaded a lot of my grunt work to the platform. It is a great robot. I love it.
Score 2 out of 10
Vetted Review
Reseller
HubSpot beats SharpSpring in every area with the exception of sales pipelines, an area where I think SharpSpring has a slight edge.

SharpSpring's horrendous email builder and sub-par customer service are the areas that make HubSpot look the best in comparison.
There is a certain premium feel to HubSpot that SharpSpring lacks. While many of the features are the same, you will spend much less time troubleshooting things in HubSpot, as they just work intuitively. I live in CRMs and Marketing tools, spending hours a day. Even after using SharpSpring for years, simple tasks still feel way too complicated. HubSpot I got a feel for within a week of using it for the first time.

ActiveCampaign is a great budget platform. It offers a much higher price to value than SharpSpring. While it lacks a lot of features and depth, if you need a simple CRM and Marketing Hub, ActiveCampaign is the snappiest, easiest to use tool in its class.
Score 10 out of 10
Vetted Review
Verified User
The integration of email to contact interactions on all media and connection to sales touch points is awesome and something email delivery platforms can't do. Now we know who reads our blog, opens our emails, and visits our website. That is sales and marketing gold. Before, I could only see who opened each individual email, and it was tedious to look at multiple sends
Score 2 out of 10
Vetted Review
Reseller
The sales process has changed, customers now investigate before buying, they investigate doing search, visiting pages, reading blogs, etc... They often have made up their minds before contacting a sales rep... SharpSpring helps in that process giving the sales team information and actionable data by monitoring activities customers carry out in digital channels.

Most conventional CRM applications are designed as control applications - control of the sales person, their activities, their opportunities. Few (none?) provide data on what a potential customer is actually interested in. SharpSpring helps provide that information and fills the gap
December 31, 2020

Amazing Automation

Score 10 out of 10
Vetted Review
ResellerIncentivized
We have used a few different platforms and marketing solutions. SharpSpring has almost everything the others offer combined, and whilst the others have smaller elements of it for free, SharpSpring is much cheaper than any of the professional levels on the competitors. Also, with the ability to license it out to our clients, after we brought one of our clients on board, the entire process was paid for.
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