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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(126-150 of 522)
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December 04, 2020

All-in-one winner

Emma Ler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
SharpSpring propels in the fact that it is an all-in-one purchase. You get all features for all users for one price unlike many competitors where you pay-per-use or pay per contacts/users. Having everything all in one makes it a simple tool to complete all the tasks you need. Highly organized and structured to easily find all the features.
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is great for managing and automating your marketing communications with warm prospects, those that have opted into communications from you. If you do a lot of cold email outreach, you won't want to use this platform for it. There are other resources that do cold or mass emails that are far better suited to that purpose. Fortunately, most of them can be integrated so that when someone opts in from the mass email platform they can be automatically pushed into SharpSpring and followed up with from there.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With having used most of the top email marketing and marketing automation CRM platforms that exist over the last 10 years, I feel my review of such platforms have meaning. SharpSpring is my personal and professional favorite on many levels.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We've been very pleased with SharpSpring for our marketing automation efforts. Whether that is tracking social media posts, collecting information via lead forms, monitoring lead scores of prospects, monitoring effectiveness of blog posts with our member base, monitoring top web pages on our website, or scheduling follow up emails, SharpSpring is a top-notch solution.
Kurt Hoffmann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The top functionality to me is being able to easily tie leads to a campaign to gauge and manage our effectiveness and to report this to the client. In the past we could see impressions and clicks and website visits from our online ad campaigns. Now we are seeing the actual leads and being able to follow activity after the initial contact. The added visibility has been an absolute game changer in the value we can provide our clients.

Having this in the same platform as the CRM and email marketing makes a really powerful combo.
John Kocon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think SharpSpring can serve the needs of different departments in a small or large company, it's reasonably priced and the customer service is really helpful if you're lost or need help. I haven't had that same experience with other CRM companies. SharpSpring also doesn't charge for additional emails that are added to email blasts. I think that's a really important feature when looking at a CRM. Others charge by the size, or a number of emails in a group. If you send 1 or 100 a month it doesn't matter!
October 31, 2020

Great for our business!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is great for multiple size companies as it's a platform that can grow with you as your company grows. For someone who is very small, it might be too much to handle but at the same time, it does offer really great features for a good price so depending on your needs, there are options for anyone.
Score 10 out of 10
Vetted Review
Reseller
We have found it to be best used for an organization that is in the middle market that currently has a CRM, but is outgrowing their current software. This is not for a large organization, but that in-between company that is getting dangerous with drip campaigns and automation. I highly recommend that if you are looking to expand your current capabilities to check out SharpSpring. If you are looking for a tool as your "first CRM," look at free options first and then come to SharpSpring when you can appreciate the software.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is well suited for companies that have a dedicated marketing member or team that has experience working in a CRM/automation system. Since it is so robust it can be intimidating and overwhelming for companies with non-marketing or sales members that are responsible for managing the platform. It is also better suited for companies that will use both the sales and marketing components to receive the most benefit from the platform.
Luiz Carlos Conte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We strictly recommend SharpSpring for agency owners. The reasons are many if we're talking only about features. But in terms of ROI, it's a best fit. There's a partner program to agencies which makes it so much easier to use and resell. I'm not [intending] to indicate SharpSpring for end users, the cost is high. It's better to contract with a SharpSpring Agency Partner. The real benefits will show up.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is well suited for agencies or any company needing a full marketing automation platform. I'm still new and learning more every day. The system is very robust! I have greatly improved my ability to engage with our current users. I'm looking forward to getting integrations working which will allow me to engage with new leads.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We have had a great few months onboarding with SharpSpring. The product itself works great, and we are constantly learning about more features that will allow us to maximize our use and the value it will provide to us and our clients. In addition to the tool from a technical perspective, the entire SharpSpring team has been helpful. They are also quick to respond, follow-up as appropriate, and ensure you know that your query is being looked after.
Shawn Laffey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I would and could only refer with complete honesty to my companion franchise owners. I would with confidence refer them to my other non franchise contacts with conviction but not 100% surety as I do not know their business as I know mine. However there is no other like type business I would refer at all.
Todd Philie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Simple and easy response - If you are doing business and not using SharpSpring - You are doing it all wrong! SharpSpring will alleviate your stress and time by keeping everything all together at your fingertips in one place. The ability to score a lead from the moment they have entered your website is by far the biggest feature we use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is very simplistic and easy to use and while that can be very beneficial it does come with some cons. The Landing Page and Form Builder have limited display functions and capabilities. It can make it difficult to design the forms and pages to your exact preference however SharpSpring allows you to customize your forms and landing pages by creating custom stylesheets.
Score 9 out of 10
Vetted Review
ResellerIncentivized
If you are an agency looking for a partner for your clients with regards to marketing automation or CRM, and that client isn't a huge client in need of hundreds of thousands of contacts, emails, etc., then SharpSpring is a great tool for you. It's not as robust as a Marketo or Pardot, but that's okay because it does nearly everything they do, but on a more affordable and flexible model for you and your clients.
If you are looking for a CRM, I recommend SharpSpring. If you're looking for a way to easily segment out your customer database for email, or other utilization, I recommend SharpSpring. If you're looking for an automation tool to send emails based on user data and engagement, I recommend SharpSpring. I'm not the hugest fan of their landing page tool, but it works well enough to get the job done.
Lisa Moughan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As mentioned in pros, SharpSpring is very good at gathering information and behavior for website visitors. We have used that information to share with our sales reps and that has panned out well. I also believe that SharpSpring is reasonably priced, especially compared to similar programs of the world. If you are a BtoC business where your clients aren't widely using Outlook, you might be okay. For us, the inability to create nice looking emails for Outlook clients is a constant struggle. Finally, the dynamic content feature is a great idea (where you can customize content within the same email to appear differently to different recipients).
Denis Muhuri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is great in eliminating certain marketing tasks that are repetitive by having features like visual workflows which enable users to create automation.
The software also helps create inbound funnels that capture leads, one is able to segment leads using various ways e.g. custom fields.
A CRM is also included in SharpSpring which helps both marketing and sales teams work seamlessly.
Jailyn Glass | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There is a lot of heavy lifting to complete when setting up a SharpSpring account from scratch. Even though the SharpSpring team is there to help with the first account, you have to set up the rest on your own. Once you get the hang of it, it's not as bad as it seems.
NIGEL LAMB | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
It is best suited where there is a sales process for the buyer to go through. So for items that require research and interaction with the seller before a decision to purchase is made. Items that are purchased instantly, there and then and require less thought, don't require software like SharpSpring.
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