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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(201-225 of 522)
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Score 9 out of 10
Vetted Review
Verified User
In B2B and charities SharpSpring works really well, especially the CRM functions. Pipeline management is easy and task-management is superb. New marketers can work with emails, flows quickly, step by step and pick up other functions later. There are so many functions in SharpSpring that it will take some time to learn them all. For sales the CRM functions are very straight forward, no need for long training sessions. They only have to have some discipline to maintain the database. I doubt that is will work in eCommerce settings.
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is the perfect solution for marketing agencies looking to scale and grow their brands. It's intuitive and robust. If you're an agency who offers multiple digital marketing services, has clients on retainer or is hoping to close more retainer-based clients, and wants a way to show real results for those clients or your agency stakeholders, this is the perfect solution. If you're currently using an enormous marketing tech stack, like we were, this can really simplify those tools, as well as, allow you to track all of those engagements and touch points.

A perfect example for us is that our team generally manages the sales & execution side of efforts. Having the ability to schedule the first meeting with a prospect, automatically import them into our CRM, view past engagements from that lead, and track their progress through the sales funnel is great. Add the fact that once they're on board, we can email market to them, create dedicated landing pages using dynamic content, and work to up-sell them all within the same platform is amazing.
April 27, 2020

Everything We Need!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is excellent for businesses that want the full package for a very competitive price. We love the fact that everything we need for our marketing efforts is in one place and can be automated. SharpSpring may be less appropriate for someone who just wants a tool to send emails alone.
Devin Littlefield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We recommend SharpSpring because it is an incredible value for the price you're paying. Most other automation software has similar features for 5X the cost. SharpSpring brings you the functionality most businesses need at a reasonable price. And they're constantly adding new features regularly, so you don't feel like you're missing anything from other competing platforms.
Charles Fashana, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our primary lens for looking at SharpSpring was based on a comparison to HubSpot. We found the platform to essentially be fully comparable with a more favorable pricing structure. Since making the switch we haven't seen any reduction in capabilities and are finding it much easier to sell to our clients.
April 16, 2020

SharpSpring Review

Score 10 out of 10
Vetted Review
Verified User
SharpSpring is great if you are looking to create some marketing campaigns. This is a particularly good piece of software for keeping track of contacts, SharpSpring allows you to keep all your contacts in one place and monitor emails coming in and out this makes it easy for more than one person to work on an account because everyone can monitor the conversations.
April 09, 2020

Easy to use

Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring works really well for our business as it provides one place where everything can be stored. This way it makes it easier to manage many different contacts and also makes it so much easier for us to send out marketing automation emails.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring works really well for inbound campaigns we are running from blog content we are pushing out. The overview of each person who engages and the ability to see all the 'touchpoints' that contact has had is really sharpening our sales pipeline.
Anne Lawson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I really like using SharpSpring on a regular basis to support my workflow and activities as an Account Director. It helps me organise my client base contacts and activities as well as new prospects in terms of lead nurturing. The wider team uses it for marketing automation, forms, campaigns etc. It is a versatile tool, and how you use it, depends of course on your job role.
Chris Lawson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We moved to SharpSpring from another leading marketing automation software provider and SharpSpring provides 95% of the features for less than half the cost. The software itself is easy to understand and navigate (much easier than our previous system) and the support team are responsive, friendly and helpful. We've been very happy with our migration to SharpSpring and intend to be a user for the foreseeable future. It meets our needs as a specialist life science marketing agency perfectly.
Steph Hilfer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is extremely well suited for marketing agencies supporting other businesses. It is also a great CRM for any business that is wanting to house all of their marketing information in one platform to both save money but to also better understand the impact of their marketing efforts. Small businesses that are not doing much marketing would benefit from the sales aspect of SharpSpring more than the marketing portion, however, having the foundation for both is an incredible start for any serious business owners.
Dwight Zähringer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
ResellerIncentivized
Onboarding and set-up guidance. They help during a window of time however, there is a lot required to get you up and going. They refer often to the EDU and Classroom hours for help. This actually helps but you should anticipate 30-60 days with your current schedule to be up and running.

Validation of leads, the assignment from leads to opportunities and the lead scoring, with automation helps salespeople realize where they are in the pipeline with prospects. We wanted to have more integration from forms to collecting leads, company and associated sub-accounts organized with individual opportunities. The ability to replace MailChimp, Lead Pages and Pipedrive while adding more functionalities was beneficial and outweighed the cons. This puts us in a good position to walk other customers through the process correctly and have longer-term contracts with them.
Score 9 out of 10
Vetted Review
Verified User
I only say 9 on a scale of 1-10, because there are some companies where a platform like this doesn't work...those the organizations that are not willing to make this a focal point to how they operate. SharpSpring is an all encompassing platform that will drive new leads, improve the customer journey and drive retention, but only if you embrace the tools within the system. If doesn't function for you, you have to put in the work to drive results.
Aneliya Georgieva | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This is an excellent tool for B2B business where there is more of a relationship-building and long-term conversion period. I am not sure how strong the tool is for e-commerce businesses, as I have not used it for such a business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
You should be looking at SharpSpring if you need an all in one program for all CRM needs. From dynamic emails to automation it can cover it all. Especially for the price, it is difficult to beat.

If you have many programs already handling automation or that would need to integrate with the program, it becomes much more difficult. Typically requiring a Zapier connection where most other competitors such as Mailchimp have had these integrations built for years.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Probably well-suited if you have a single business with no tricky complications selling a straightforward product where all your customers are personal users and not other businesses. Their personal trainers are pretty good (as long as there are no hiccups) and you'll probably be happy with the product. Not appropriate if you sell a complicated service, are a B2B business, or need a large number of connected social profiles or businesses in your contacts.
Score 1 out of 10
Vetted Review
Verified User
In all scenarios.

1. On February 28, 2020 they erase 2,154 contacts from the CRM of one of my clients and they didn't solve the problem; the only justification they have is that their system doesn't allow massive deletion of contacts.

2. The price increment of 45% to their agencies because of the new features only available in US, so all the other agencies have to pay more even if you are not allowed to get those features.

3. The constant failure of the system, the automations fail. They are not fixing the bugs.

Alex Polamero | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I often recommend SharpSpring to B2B and B2C clients looking to grow their business if they do not already have Salesforce or have robust ERP needs. SharpSpring offers solid technology at an affordable rate and it's very easy to recognize a positive ROI with SharpSpring software.
Bailey Witt, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is well suited for companies that need marketing website forms, marketing automation, or large-list email capability on a limited marketing budget. SharpSpring is not well suited for companies that have a high-touch approach to customer relationship management or customer success. The automation workflows make it very low-touch, meaning very little interaction happens between a human rep and a human lead/customer.
Score 10 out of 10
Vetted Review
Verified User
I really like the functionality of lead scoring, finding all my lead views of my digital assets, and the tracking of tasks. The email templates are great and I love the functionality of sending custom emails.
The social listening is great, as I am an old guy - 60 something- and I don't look at our social media much. This gives me a great view of what's going on there. I really like the social calendar to schedule my postings. Set it and forget it. Nice.
Rockefeller Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is the best deal on marketing automation and CRM you will find on the market. You get so much for the several hundreds of dollars you pay for it in a month and can do pretty much everything all in one place. I think it caters better to smaller businesses, especially ones that don't already have a marketing automation system because they will be astounded by the immediate differences that can be made to their workflow process.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is perfect for agencies. As a business we found the marketing automation toolset great and love using it. It offers features that other applications don't thus it suits our agency needs. It really does offer varied tools so I recommend a demo to define whether ti suits your business. 10/10 for Sharpspring!
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