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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(126-150 of 521)
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Mike Spence | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use SharpSpring for all of our sales and marketing efforts. It automates all of our campaigns through email, social media, retargeting, etc. and allows us to run reports on all this data to make sound business decisions. Our sales and marketing pipelines are managed in SharpSpring, which keeps everyone focused on the most important things.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used most of SharpSpring's competitors over the last 10 years, and SharpSpring is my personal favorite. Best bang for the buck, best customer support and communication and the openness to listen on feature requests, and the passion for making the platform as best it can. The powerful dynamic content templates, in connection with powerful automated visual workflows make it seamless between the agency goals and the goals of each of the clients. We use SharpSpring across the board for both internal B2B efforts, as well as client B2C client goals and campaigns. We use it in each of our departments, as well as train clients to be power users in the platform itself.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring helps us keep our sales information together in one place and helps strengthen the communication between sales and marketing. We have a small team and folks wear a lot of hats, so it is important to be able to have a central location to house our account notes and additional vital information. It also allows the sales team to see results from the ongoing marketing campaigns. In the end, we needed a solution that was affordably priced, but had all the 'right' features; and SharpSpring fits the bill perfectly.
Kurt Hoffmann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our digital marketing agency uses SharpSpring mainly as core part of our marketing services to clients but also internally for marketing our agency. It is used daily by our team as part of our monthly marketing work on behalf of clients and in our own marketing efforts. We serve a range of clients about 50% in healthcare, but the other half a range of industries from manufacturing to music promotion. The biggest benefit of SharpSpring is having visibility into the leads we generate. In the past we could see impressions and clicks and website visits from our campaigns. Now we are seeing the actual leads and being able to follow activity after the initial contact. The added visibility has been an absolute game changer in the value we can provide our clients. We've even had instances where clients claimed they were not getting leads from our campaigns and once SharpSpring was installed, not only could we now provide reports of leads we were generating, but we caught a hole in their customer service where leads we were providing were not getting responses from scheduling staff. So we not only provided reports of the leads we generated, but helped close a gap in a serious customer service issue that was happening.
John Kocon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SharpSpring in our company as a lead generator and for tracking leads. Each department in the company uses SharpSpring differently for their needs. I personally will create forms, email blasts, and landing pages for our team and we'll use those to pull contact information from interested parties and qualify them for possible leads. As a reseller, we help our clients use SharpSpring also for lead generation and help assist them with any questions, or email/landing page builds they would need help with.
October 31, 2020

Great for our business!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SharpSpring in our company to manage our clients, keep up with email marketing, and manage leads coming in for new opportunities. Currently, it's being used heavily by our sales and marketing team but on a high-level, it keeps our company organized and able to stay in touch with each other and with our clients.
Score 10 out of 10
Vetted Review
Reseller
We use SharpSpring on a daily basis, and use it as a tool internally as well as a tool to sell to our clients. Currently, our sales, marketing, and administrative staff use SharpSpring for its marketing, sales management, and performance tracking capabilities. The problem that this software solves was our need to have a tool that our entire team could use a single tool to help the Sales and Marketing teams truly work together. As we are all aware, there is always a point of contention between sales and marketing. Because of SharpSpring, Sales can hold Marketing accountable, and visa versa. It's a truly pleasurable tool to use on all fronts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SharpSpring across our whole organization helping with marketing initiatives as well as sales management. Regarding my focus in marketing, SS has helped streamline our efforts using a central platform for simple management. As our team has grown, we have been able to use more of SS features for a more comprehensive marketing approach, such as campaign execution and analytics. Since SS provides a full suite of features from the beginning, it makes it easy for the platform to grow with your company.
Luiz Carlos Conte | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use SharpSpring across the whole organization. We are an inbound marketing consultant company and we use it in several stages of our journey and of our clients too. We are tracking our leads in our dashboard to resend campaigns with bad openings as part of an email marketing strategy. It works well for us.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is being used only by the marketing department. It solves the need to send emails to educate our existing software users along with our potential new business leads. It provides me the ability to market to more contacts than my previous system for less money. Great value and agency support!
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is being used by our clients for marketing automation campaigns. It is integrated with our Salesforce app, and helps to qualify leads, engage our client's prospects, and enable the sales team to put their efforts with the most promising leads.
Christopher Wisniewski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is being used for our own sales and marketing efforts as well as those of our clients. It is really an enterprise solution that helps bridge the gaps among marketing and internal sales and outsourced sales.
Shawn Laffey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is being used for the 6 franchise territories we own. It helps us capture the business that we know we have been missing. The drop downs that were suggested to us. We added those and saw an immediate up tick from online leads. We were able to stream line a process to capture those high quality leads and turn them into jobs/ revenue dollars.
Todd Philie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We signed on with SharpSping due to the incredible Marketing Automation Capabilities. It allows my team to follow a lead from the instant they complete a form or visit our website all the way to a signed contract. The Opportunity workflow and automation are an invaluable time savers and allow us to monitor the progress of the lead.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Overall, SharpSpring is a great marketing automaton system. It was perfectly designed to bring in multiple marketing and tracking capabilities to one platform. The all in one platform makes it easy to integrate third party platforms, connect our data, and get a complete view of the customer's experience.

My favorite aspect of the company is the amazing live support team. The technicians are highly responsive and will provide you with the necessary steps and solutions to any problem you may be facing.
Score 9 out of 10
Vetted Review
ResellerIncentivized
We use SharpSpring as our CRM and marketing automation tool. We use it to store our customer data as well as collect new customer data from the users' interaction with our website. We will then use this data to segment out the users based on that data to send emails. This is all done within the same SharpSpring interface. We use also use SharpSpring to lead score, create forms, build landing pages, send emails, design workflows, chat bot, and a lot more.
James Hsieh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I run a digital marketing agency in Pasadena, California. After years of trial and errors with different CRM and marketing automation platforms, we have finalized on SharpSpring. Their platform is built for digital marketing agencies and with a strong focus to support digital marketing agencies. I would highly recommend this platform to my peers.
Lisa Moughan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use SharpSpring to send all of our corporate emails, including newsletters, promotions, pre, and post-event emails, and other marketing related materials. SharpSpring is the only such software we are using. We formerly used Constant Contact but switched to take advantage of the better reporting and contact management features. All of our corporate PR is handled through SharpSpring. We also use it to notify our website users of updates, downtime, etc.
Denis Muhuri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is used at FunnelBud both as a marketing automation tool and a sales CRM. We also provide services to help other companies implement SharpSpring into their marketing efforts. SharpSpring is a powerful marketing automation tool and businesses we've helped implement SharpSpring into their marketing strategy have seen an improvement in the leads they get.
Jailyn Glass | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is being used to automate our agency's marketing efforts and 3 of our clients' marketing by nurturing leads, sending out emails, creating automation, and seeing which visitors are coming to our websites. Each profile uses it differently, but the main solution is to streamline how we do marketing overall. So far, it's being used by the entire organization.
NIGEL LAMB | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
We use SharpSpring to handle our Marketing Automation and generate leads for our business. We are also resellers and use our own example to showcase the benefits of SharpSpring to other potential clients. We are a small company of less than 10, but what we can do with SharpSpring allows us to be very efficient and is worth 1 extra person in the organisation to us. SharpSpring allows us to bring all our marketing and sales activity into 1 platform. Seeing the first interaction through to final sale and even, the recommendation in 1 path. This can then be dissected and analysed to see where true value and efficiencies lie within the process.
Score 10 out of 10
Vetted Review
Verified User
We are using SharpSpring to build landing pages for all of the services our company offers that funnel our website visitors into contacts, then converting those contacts into sales. This is addressing the problem of previously having lots of web traffic bouncing without contacting us for more information. We are starting with one of our locations, and plan to add all of our locations as soon as we have each landing page built for each of our specific services.
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