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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.3
    93%
  • Email deliverability reporting (496)
    9.0
    90%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.4
    84%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(176-200 of 521)
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Shawn McFadden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring offers a powerful and feature-rich CRM and marketing automation solution that is available for a very affordable price compared to competing platforms. It's relatively easy to use and has a great support team that is quick to help with any issues. Email deliverability with SharpSpring has been better than any other platform due to its strict compliance department. They are constantly adding new features that add additional value. It's also nice that they only have one tier, unlike other platforms that have tiered pricing models.
LaMeshia Conley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use SharpSpring for the purpose of marketing automation for consulting clients. I use it across the whole organization. The main business problems I solve are marketing and sales problems. Marketing problems include creating lead pages, using behavior based emails, and figuring out triggers for lead opportunity. The sales issues I encounter are keeping track of sale opportunity and tracking wins vs loses over the course of a month.
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring has different applications in our organization, it allows keeping in contact with Sales, administration, and Marketing teams.

The Marketing team designs and configures different campaigns using landing pages and emails that can have dynamic content. Registering a campaign and building workflows help to assign automatically where the lead comes from. This let us built a complete report of how many leads each campaign generates, the cost per lead, and detail on how many opportunities we had lost and won.

The Sales team can know exactly which lead they need to contact in the right moment, using automated notifications with the lead scoring, they also can send custom e-mails to each prospect to share content and media that gives us more value for the lead and each Sales team can organize its work plan using the task manager and meetings tool.

Finally, the team's administration review can be used to generate reports of all the pipelines using the CRM of the platform to determine the audit status of each opportunity and communicating with sales using custom fields with automatic notifications.
Score 10 out of 10
Vetted Review
Reseller
As a digital marketing solutions provider to the automotive sector, we evaluated many email marketing automation platforms before we decided on SharpSpring. Looking back, it was one of the smartest decisions we made.

We previously had two different platforms for email marketing and a separate CRM. Now with SharpSpring, we have a truly integrated system with email marketing and CRM on a single platform.

The SharpSpring email marketing automation offers us the ability to execute campaigns from basic email blasts to sophisticated email drip campaigns for our automotive clients. We love the fact you can add more features and capabilities to a client's campaign over time with relative ease. The level of activity tracking related to our client email campaigns are helpful. Reporting capabilities are solid and highlights what's important. Our team loves the SharpSpring platform.
Mark Percival Jr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are currently using SharpSpring in our web, sales and marketing departments. We use the CRM that SharpSpring offers to track leads and share those with our sales team to pursue. We use the email templates, page templates and form custom builder to create content that generate leads again for the sales team to track and pursue, which all fit and flow seamlessly with our current e-commerce store. There is also the nice option to listen and monitor all of your social media channels from a single dashboard. The two main problems that SharpSpring has fixed was lack of leads and disorganization, both have improved greatly for our organization since signing up with SharpSpring.
Vicki Robson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
We use the SharpSpring platform and its full utility across our entire organisation. It is our CRM and we fully utilise its marketing capability. Additionally we consult with clients on adoption of the SharpSpring platform, implement the setup and provide training for all users within the organisation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized

SharpSpring has integrated and enormously powerful analytics. Intuitive interface where it matters to get up and running quickly. I was able to create emails and landing pages quickly and easily, which then provided analytics and leads to potential clients. Because SharpSpring integrates the marketing, sales, analytics and design aspect into one, the software also has also provided the staff members an opportunity to better understand and actually SEE what we all do to make our company run. It's been a great tool for getting us more collaborative amongst ourselves and therefore more effective with our mutual mission: bring business in the door.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are a marketing agency and sell services to other B2B companies where SharpSpring is included. SharpSpring is a very good match for our customers because it is easy to use and the price is affordable. We are still in the running of being better at using SharpSpring within our own organization so we can use our own experience when helping our clients.
Dacia Coffey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use SharpSpring as our CRM, email management tool, nurture and automation, and reporting tool. We also implement this for some clients to provide improved sales and marketing results. Thus we use it across our entire organization. This allows us to improve our marketing experience for prospects and maintain a higher level of consistency and insight.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use SharpSpring for our own CRM and marketing campaign implementation and tracking. We also use it for many our clients in the same capacity. It is used across the whole company. It organizes our sales and campaign workflows. It also tracks and reports all data driven by our campaigns.
Shelly Burr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Our whole organization uses SharpSpring. From a Sales perspective, SharpSpring addresses the organization, keeping us on task by giving us reminders & follow-ups. From the Marketing side, SharpSpring helps us to do a sales and nurture campaign for any product.
Score 9 out of 10
Vetted Review
ResellerIncentivized
We use it as a sales tool and a marketing automation platform. It has really become our content hub for understanding who are qualified leads are and how to best target them/when to target them. Terms of creating emails - this is one of the better platforms I have had the experience of working with.
Joy Reschke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our company has been using SharpSpring for a few years now and we are learning every month about all it can do. We are reaching clients in new ways and are able to track proposals, created custom emails, and build personalized workflows. We have been pleased with SharpSpring's customer service and our account representative especially. The SharpSpring team's positivity and grace are much appreciated! We fully recommend the platform and are looking forward to future developments.
Alan Armijo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
We having been using SharpSpring for about six months. We use the software for our own marketing agency business and are starting to introduce and implement it for specific existing clients and prospects.

Our main reason for using SharpSpring is its ability to track and attribute leads. So, it solves the business problem of attributing a person to a lead instead of leads being associated as part of a group of statistics like hits, or visits or engagement.
Martin Thoma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use SharpSpring as the marketing automation, email marketing and sales CRM for our company, and we implement digital marketing programs for clients on the SharpSpring platform. Our agency is a Platinum Partner to SharpSpring.
Alfredo Gonzalez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring within IHR Mexico came to revolutionize the way in which it works in all areas, IHR Mexico has several business models, ranging from technological training with clients such as IBM to the Mexican stock exchange, also with consulting high level on market leading platforms such as SAP, Salesforce, etc. Managing clients had always been a problem and even more, doing good Strategic Marketing was far from being a relationship. SharpSpring changed all that problem, the start-to-finish strategy complements our vision and makes serving prospects more natural and fast, adding the powerful tools it has such as Task Automation. With tools that help us create emails and send them en masse with strategy and segmentation, it allows you to track prospects and follow up with your unpredictable CRM, which is very complete to start with this type of tools. Basically SharpSpring meets our need for us and our customers, since we represent the brand as partner in our country.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring allows us to fully track the entire life of our leads across all channels, and intelligently automates our follow-ups and lead nurturing. It has allowed us to consolidate several SaaS platforms into a single dashboard, and gives us increased analytics beyond anything we were using before. The technical and strategic support from the SS team is unmatched in my experience for enterprise level software.
May 05, 2020

My Secret Weapon

Score 9 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring functioned as both our CRM and our marketing intelligence suite, replacing Salesforce. As a start-up, we needed something scalable, that integrated well with other platforms and we found that our team never really utilized Salesforce when we had it in place. With SharpSpring, we were able to demonstrate value very quickly, garnering strong user buy-in and helping the system become a core part of our daily business practice without requiring an excessive lift from the management team or leadership staff. It was great for managing mailing lists, tracking engagement, lead strength, and queuing the growth team regarding optimal timing and outreach techniques.
Everett Miner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The main use of SharpSpring by our organization is for lead nurturing and generation through email marketing campaigns. We support these with landing pages. We utilize SharpSprings automation features for creating and executing various workflows. We then send internal notifications and store appropriate CRM info in the system related to the leads. It is being used exclusively by the marketing and sales department. This software allows us to stay connected to our customers/audience, nurture them with relevant info (ex. if they attended our webinar then we follow up with related information and helpful documents), and create collaboration opportunities for our sales team.
April 29, 2020

SharpSpring Review

Score 9 out of 10
Vetted Review
Verified User
Mainly the sales department uses SharpSpring to organize the multiple leads that can be achieved, thus, at my organization every sales person imports the contacts they collect from meetings and events and creates a new lead, after that, the opportunities are evaluated so we can know which lead has more potential to develop into a real opportunity.
Score 10 out of 10
Vetted Review
Verified User
Marketing automation is the primary problem being solved by our use of SharpSpring. It is used by 75% of our team members and each team member has a particular role/function on the platform. We utilize SharpSpring for marketing automation tools like the chatbot, email automation, and workflow automation. The automation allows our company to maintain a connection to our sales funnel and continue to have a presence in their day-to-day routines which helps us close on our sales.
Score 9 out of 10
Vetted Review
Verified User
Sales and marketing are two silos that SharpSpring is bringing it together. Marketing uses SharpSpring to generate leads and qualified leads are handled by sales. The whole process of lead generation is now more efficient. Marketing is forced to check the quality of the leads and sales is forced to handle all leads and give feedback. Now, because marketing and sales are integrated in one system, everything is transparent for both departments.
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