TrustRadius Insights
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Starting at $449 per month
View PricingOverview
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications ...
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a sur...
Video Reviews
2 videos
User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
Pricing
Lead Gen & CRM
Starting at $449
Cloud
per month
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM starts at $449.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).
Constant Contact Lead Gen & CRM Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 56% |
| Mid-Size Companies (51-500 employees) | 43% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(670)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
Reviews
(126-150 of 522)Companies can't remove reviews or game the system. Here's why
December 04, 2020
All-in-one winner
Score 8 out of 10
Vetted Review
Verified User
- Email marketing.
- Drag and drop templates.
- Lead scoring.
- Ease of initial use.
December 03, 2020
SharpSpring is a great all-in-one marketing automation/CRM platform
- Managing and automating prospecting communications.
- Viewing the buying cycle and pipeline.
- Integrating and automating processes.
- They could use more direct integrations. Their native Zapier integration is limited but I can sometimes get around that using the Zapier webhooks functions.
November 30, 2020
Powerful marketing automation that's easy to use
- Marketing automation
- Analytic reporting
- Customer relationship management
- Social media management
November 21, 2020
10+ years in the industry and SharpSpring is leading the way!
- Communication
- New Features
- Powerful Tools
- Documentation
- Ease of Use
- Few minor features that are missing
November 18, 2020
I love SharpSpring, I recommend it 100%
- Manage, segment and nurture contact lists.
- Carry out email marketing campaigns.
- Centralize work with campaigns and follow up on marketing and sales actions.
- Listing segmentation is good but maybe it could be improved.
- Lack of support and training material in Spanish.
- Missing video tutorials of the functions.
November 02, 2020
SharpSpring: A Top-Notch Marketing Automation Solution
- Clean interface.
- Powerful options.
- Affordable pricing.
- Limited cons; it fits our needs well.
- Price is affordable.
- Platform is robust.
Score 10 out of 10
Vetted Review
Verified User
- Ability to ID and track campaign leads.
- Insights on website visitors.
- Automation of marketing actions.
- Email customization could use some improvements - 90% there though.
- Setting up some functions is not intuitive - their support helps get through these, but should be improved.
- The social media area doesn't have much value to me. I don't use that part at all. I'd like them to improve on this.
October 31, 2020
SharpSpring Review on Landing pages and Email Blasts
- Lead scoring.
- Lead generation.
- Email templates are professionally designed and easy to use.
- Persona building is easy to use and build for users.
- Partner Portal is one of the most helpful tools provided by SharpSpring.
- Helpful and friendly customer service.
- Very robust, as a new person it can be hard to find what you're looking for.
- Email templates some times require HTML to get your design to look right.
- Testing for the different levels can be hard or time consuming.
October 31, 2020
Great for our business!
- Marketing emails.
- Lead capturing.
- Following up with clients.
- More native integrations with tools.
- Additional options within the email capabilities (design specifically).
- An upgraded interface.
October 31, 2020
Great Middle Market CRM - SharpSpring
- Relationship management.
- Ease of use/deployment.
- Marketing automation.
- Mobile App.
- Search features.
October 27, 2020
SharpSpring keeps your marketing sharp
- Amazing and responsive support team that is happy to answer your questions.
- Constantly working to improve their platform, demonstrated by their recent navigation update.
- Extremely helpful online guides that make troubleshooting questions or problems straightforward.
- Great media tracking tool for analyzing the effectiveness of different marketing platforms.
- It would be helpful to have sub-folders for organizing content (e.g. emails).
- Making it easier to locate the custom field creation option- Currently seems to be located in a non-logical location.
October 22, 2020
SharpSpring Marketing Automation does the job !!!
- Native CRM is a must. We don't need to integrate our website system and our lead generation system and our sales system. It all works in a unique way in a unique tool.
- Now we're looking like pros because we're using the SharpSpring Page Builder. There a lot of editable templates and elements. It take us to the next stage.
- The A/B testing feature rocks! No more guessing, now we know for sure what works, and what does not.
- Their Support works so fine because people in there understand our pains and put themselves in our shoes. They rock.
- There some hard to use things on third-party forms. Sometimes it does recognize [things].
- We also miss the social features. There are no options to publish, monitor or analyze social marketing.
- There's a lot of space to improve the SEO features.
October 20, 2020
Great value and agency support!
- Email marketing.
- Tracking Interactions with customers.
- Social media posting.
- Integrations.
- Ability to use date ranges in filtering/segmenting lists.
- Ability to add queues as users like in Salesforce.
October 16, 2020
Thanks to great function, usability, and support, it has been a pleasure getting started with SharpSpring
- It is easy to learn - there was no onboarding fatigue; rather, excitement to learn more and put our learning into use!
- It is easy to use - it allows for customization without getting over complicated. This ensures a wide variety of users can be engaged in this new process.
- The customization is awesome - it means we can customize the tool to our business processes, rather than change our business to fit within the constraints of a tool.
- The SharpSpring interface is easy to use and intuitive. Given that our team is using specific functionality, we look forward to the ability to customize what is visible in the future. Thankfully the SharpSpring Feature Request portal gives us an opportunity to push this forward.
October 16, 2020
SharpSpring - An Agency-Friendly platform that is easy to deploy
- Easy to use for sales professionals, can get started quickly with minimal training
- Life of the lead view is really great and helps to see what actions someone took
- Sales, Onboarding and Account management staff are just a real pleasure to work with
- Some of the automation has a learning curve.
- Reporting needs a boost without sales dialer.
- Some of the setup reminders are a bit of overkill, maybe remind every several logins rather than every time you hit a specific screen.
October 16, 2020
Stop throwing your money away
Score 10 out of 10
Vetted Review
Verified User
- Analytical reporting.
- Lead value assessment.
- Landing pages.
- Less data entry.
- Easier integrations.
- Cost of product.
October 16, 2020
By Far Best Marketing Automation Software!
- Marketing automation.
- Lead scoring.
- Opportunity workflows.
- Ease of setup.
- Paid setup feature.
October 07, 2020
A Great Software For A Great Value!
- The support team is highly responsive and helpful.
- The ability to track and analyze our leads.
- They offer the same wide range of functionalities as other platforms but for a fraction of the price.
- The landing page builder does.
- The app can be a bit buggy with the features on landing page builder.
- The landing page builder has limited functions and features.
October 06, 2020
One Stop Shop
Score 10 out of 10
Vetted Review
Verified User
- Offers user-friendly marketing email templates.
- Offers a workflow to easily see who much is in your pipeline ($).
- Offers CRM, marketing automation, and scheduling all in one site.
- N/A - I don't have any recommendations at this time for improvement.
October 06, 2020
Great Marketing Automation Tool for Agencies
- Workflow automation.
- List segmentation.
- Customer data storing.
- Live chat/support.
- ChatBot.
- ESP and email deployment.
- Default Fields in CRM could be more flexible.
- Landing Page/Email Builder tool has a steep learning curve.
Score 10 out of 10
Vetted Review
Verified User
- Marketing automation.
- Ease of use.
- Professional support and education.
- More examples of best use.
- More webinar with peers.
September 21, 2020
SharpSpring: the good, the bad, the ugly
- Collecting website visitor information and actions taken
- Easy to upload and manage contact information
- Healthy and robust analytics make reporting easy
- Creating emails is very clunky. We were used to Constant Contact and SharpSpring is miles away from that. It struggles mightily with Outlook, and most of our customers use Outlook so this is a real problem. I have a very light knowledge of coding and in Constant Contact, I could work through the code and sometimes figure out what the problem was. SharpSpring coding is a nightmare. We can't ever fix anything in the code.
- Support: the model is that you buy SharpSpring through an agency, so anytime you have any questions, you have to go through your agency. This adds time and cost to solving what could actually be a simple problem.
- They will lock your account and you cannot send emails, not even a test email to yourself. They ended up unsubscribing thousands of our users and that was the only way we were able to send emails again. They can be unreasonable with their expectations on list performance. Our customers frequently use "info@" type email addresses and SharpSpring tries to block us from sending to them. It's very frustrating especially when you are committed to a schedule.
September 14, 2020
Powerful software for marketing automation
Score 10 out of 10
Vetted Review
Verified User
- Helps capture leads
- Many features that are helpful in marketing automation.
- Comprehensive reporting which enables someone to have a clear idea of which marketing efforts are working best for their company.
- Lead segmentation
- Lead scoring
- Email automation and personalization capabilities
- Haven't experienced any downside so far, SharpSpring support has always helped me whenever I encountered difficulty.
September 11, 2020
SharpSpring is a GREAT Marketing Automation Tool
- Share demographics about the visitors coming to your website.
- Automations that helps you get the right information needed.
- Create individualized landing pages to personalize the marketing experience.
- The landing builder can be improved by offering more templates and an easier way to manipulate the links.
- We recommend adding templates for automation like emails and landing pages have.
- Implement an integration with Instagram.
September 09, 2020
Great Value and Constantly Evolving
- Keeping track of what customers & potential customers are interested in.
- Keeping in touch with with customers & potential customers with relevant information.
- Managing the sales pipeline so no-one falls through the cracks.
- Seeing the whole journey from first touch point to final sale.
- Social media tracking could be expanded to include Instagram.
- Better integration with more ecommerce platforms.
- More notice of new features before they arrive.