Overview
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
Powerful, yet cost-effective and easy-to-use marketing automation platform
Great streamlined option for companies that don't want the complexity of Salesforce or similar tools
SharpSpring Has Moved Our Marketing Business To The Next Level
SharpSpring, the definitive marketing automation solution for agencies!
The BEST value for money of anything you might be comparing.
SharpSpring became unprofitable after the Constant Contact purchase
Decent Platform
SharpSpring works for us
Align Marketing and Sales teams with SharpSpring + Salesforce integration
SharpSpring - All-in-One for Business ROI
SharpSpring is a must have software for every Business looking to utilize efficient email marketing automation and CRM
Best solution for Marketing Automation
Great for B2B focused companies! Amazing support team/resource center
SharpSpring - Great Marketing Automation & Lightweight CRM
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (498)9.393%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.484%
Reviewer Pros & Cons
Video Reviews
2 videos
Pricing
Lead Gen & CRM
Starting at $449
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(468) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(452) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.6Ability to test dynamic content(433) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(440) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.5A/B testing(395) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 4.1Mobile optimization(426) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.9Email deliverability reporting(496) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.3List management(498) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.3Triggered drip sequences(473) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(484) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.6Lead scoring and grading(490) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(466) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.9Automated sales alerts and tasks(462) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8Calendaring(338) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.2Event/webinar marketing(318) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(316) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.5Social profile integration(362) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.4Dashboards(486) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.5Standard reports(486) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.8Custom reports(447) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(364) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.9Role-based workflow & approvals(403) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.5Customizability(439) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(217) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.2Integration with Microsoft Dynamics CRM(98) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.2Integration with SugarCRM(91) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | Available Internationally |
Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 56% |
Mid-Size Companies (51-500 employees) | 43% |
Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(670)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
- 8.1Likelihood to Renew32 ratings
- 7.8Availability2 ratings
- 3.2Performance2 ratings
- 6.7Usability70 ratings
- 8.2Support Rating71 ratings
- 4.5Online Training2 ratings
- 6.5Implementation Rating10 ratings
- 4.5Configurability1 rating
- 2.9Product Scalability2 ratings
- 4.5Ease of integration2 ratings
- 1Vendor pre-sale1 rating
- 8.2Vendor post-sale1 rating
Reviews
(26-50 of 522)SharpSpring is a comprehensive, effective and cost-efficient marketing-sales platform.
- Create dynamic-content emails to segmented lists
- Create workflows that automatically nurture prospects or provide layers of information to clients
- Notify sales staff of prospect online activity, send auto email and prompt call or appointment
- Provides a life of lead history when reviewing prospects
- Persona and lead scoring help segment prospects and customize automated approach for each
- Anything that we saw as a weakness or lack has been addressed with improvements/expansions over the past couple years.
Simple and Powerful; we do not have a full time dedicated marketing person/department.
- Lead scoring
- Tracking life of lead
- Landing pages
- Onboarding process
- Chatbot designer is awesome but functionality is limited.
Great system
- CRM features are vast, yet easy to use.
- Flexibility in the initial set up, with good support.
- Campaign creation is made easy.
- Analytics and reporting are basic.
- Blogging capabilities are minimal.
Best all-in-one marketing automation and CRM software on the market.
- lead scoring
- Email marketing automation
- Landing pages
- Contact management
- CRM
- email marketing designer tool
- landing pages designer tool
Great automation platform
- Great customizable contact search.
- Email Automation.
- Analytics.
- Sales dialer could use some improvement.
- Contact exporting and importing is a little clunky.
- Building proper lists can be difficult.
Great Platform!
- SharpSpring has great CRM with a wide variety of features and integrations.
- Marketing automation; simple to use and effective.
- Sales pipelines are customizable for different industries.
- Improve management of billing for managed accounts.
- More detailed information when there are billing issues.
- Social media integration is not the best.
Honestly, it is the best option available in the market
- Marketing automation is very effective and simple to use.
- The sales pipeline is very customizable for our clients, that have many different background industries.
- The e-mail marketing tool can be highly segmented, which provides us with more assertive communication.
- The dynamic form creation is very intuitive.
- The landing page builder is okay but could be improved with more features.
- A native SMS and push notification integration would be very interesting.
- I find the reporting tools very limited, and hard to send reports to a different reporting suite.
Sharpspring is the most complete software for constant contact and marketing automation.
- Landing pages
- Email marketing automation
- Sales CRM
- Forms
- Email marketing creation tool.
- Lead scoring tool.
- Landing page creation tool.
Great Marketing and Automation Tool
- Marketing Automation
- Persona Segmentation
- Recent Site Interactions
- Sales Dialer
- Mobile Application
- Sales Dialer Reporting for recent conversations
SharpSpring is for Sales
- Nurture and drip campaigns for lead genereation
- Integrations for flexibility
- Sales dialer makes sales calls much easier
- Lead scoring
- Persona identifying options
- search by phone number
- once in a while sales dialer doesn't register when punching through a call tree
SharpSpring from Constant Contact - Review
- Marketing Automation
- Lead Tracker
- CRM
- friendly platform
- Diferrent Language
- Social Midia Features
Great CRM for mid-size firms
- Simple to use
- Assistence on lead life
- Overview on the pipeline history and data
- Our only note is that it can use more combinations recognizing so many services use numerous devices.
The last review you need to read before you choose your CRM.
- Lead management.
- Sales pipeline.
- Campaign management.
- Marketing automation.
- Steep learning curve at the begging.
I like SharpSpring!
- Scheduling social media content.
- Managing drip campaigns.
- Creating email templates.
- Social media integration.
- Constant Contact being Constant Contact.
Excellent Introduction To Email Automation
- Excellent variety of email automation triggers.
- Ease of lead management tools.
- Creative drag & drop email templates.
- Helpful support team.
- More detailed information when there are billing issues.
- A dedicated agency rep we can reach out to instead of a generic support ticket.
- Would LOVE the capability to batch delete contacts.
Sharpsprings email capabilities
- Custom email templates.
- Drip campaigns.
- More template options for emails.
- More customization for emails.
Marketing Automation that Works
- Ability to track visits to our website, implement drip campaigns to those visitors and retarget ads to visitors based on their interaction with our website.
- Outbound email and social media marketing that can be schedule ahead of time.
- CRM solutions to tract campaigns, opportunities and prospects interactions with our content.
- It takes a while to fully utilize all features of SharpSpring but they have a great support system to get you what you need to be successful.
Cost-Effective Solution Without Sacrificing Functionality
- Workflow automations.
- Opportunity pipelines.
- Reporting.
- Customization in emails.
- Opportunity automations.
- Less intuitive.
We utilize SharpSpring for all our customers needs
- Integrated retargeting module.
- Native Form possibilities.
- Social media platform.
- Support.
- Communicate from different labels.
- Contact interface speed.
- We like more interface referrals to helpfiles in reference to the section you are in at the moment.
SharpSpring is all about improving ROI
- Cart abandonment emails.
- Lead qualifying through persona analysis.
- Sales funnel analysis.
- Customer lists provide more detailed customer database.
- eCommerce integration with WooCommerce can be simplified.
- Email subscriber management is flexible and powerful.
- Marketing Automation is easy to design and implement across multiple channels.
- Sales Pipeline Forecasting/Management is visual and effective.
- Flexible CRM tools help us keep our brand promise.
- Real humans behind the great text, email, phone support channels.
- Having more customizable UI options (icons, folders, lists, etc.).
Why you should love SharpSpring
- SharpSpring support is top notch and nearly always available.
- SharpSpring does a great job of tracking leads and following the life of the lead.
- SharpSpring is a great tool for anyone looking to send automated emails.
- SharpSpring could improve by adding more robust functionality to forms.
- SharpSpring could improve by allowing images to be fit within the template view with drag options.
- SharpSpring could improve their help docs by ensuring they continually update processes and delete old irrelevant content.
Marketing automation that delivers great value with less costs.
- Value - Robust functionality for far less costs than similar offerings.
- Continuous improvement - SharpSpring listens and reacts quickly to make the platform even better.
- Support - fantastic support team - very responsive and competent.
- Agency-Focused - SharpSpring doesn't try to own your clients which is important for us.
- Nothing glaring but as with all SaaS offerings, as the product develops based on adding more and more features, the initial simplicity starts to get lost somewhat. Of course, there is a strong upside to this as well, so it's a trade-off.
Best CRM/Automation Platform for Small to Medium Sized Businesses!
- Marketing Automation - simple to use and effective.
- Sales Pipeline - very customizable for any industry.
- Customer Support - their team is very responsive and knowledgeable.
- Email Marketing - Easy to use but powerful segmentation and dynamic content capabilities.
- Dynamic Form Creation - simple to use and very powerful.
- Landing page builder - It is okay but is very basic.
- No native SMS or Push notification integration.
- Reporting - their tools are limited and there isn't an easy way to send it to a different reporting suite.
Marketing Automation: Easy and affordable to use
- Support. The support team always reply same day, there is online chat (US times) too.
- Implementing dynamic content that changes depending on the customer persona is cool.
- The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process.
- There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again.
- the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages.
- Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere.