Shopify is the way to go!
I use Shopify at a small business boutique store that I work at. We use Shopify for our online sales platform. This means we are able to …
Starting at $29 per month
View PricingOverview
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Product catalog & listings (131)8.686%
- Branding (130)8.484%
- Visual customization (129)7.575%
- Product management (129)7.272%
Reviewer Pros & Cons
- One of the best strengths is being able to upload your entire store to Shopify. I am able to control what items go online, how much they are and even ...
- One con would be that there is so much in Shopify that it can be confusing to someone. It takes a lot of practice and can lead to frustration if you d...
Pricing
Shopify Lite
$9
Cloud
per month
Basic Shopify
$29
Cloud
per month
Shopify
$79
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29 per month
Product Demos
1-Minute Demo of How Packwerk Works | Shopify Engineering
YouTube
Basel Shopify - Use One Click Import Demo Tool
YouTube
Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...
YouTube
Instant Search + for Shopify Demo
YouTube
Australia Post Shipping Labels for Shopify - App Demo
YouTube
Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Shopify?
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.
As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.
For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.
For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
Shopify Features
Online Storefront Features
- Supported: Product catalog & listings
- Supported: Product management
- Supported: Bulk product upload
- Supported: Branding
- Supported: Search & filter
- Supported: Mobile storefront
- Supported: Product variations
- Supported: Subscriptions & downloads
- Supported: Website integration
- Supported: Visual customization
- Supported: CMS
Online Shopping Cart Features
- Supported: Abandoned cart recovery
- Supported: Tax calculator
- Supported: Shipping calculator
- Supported: Integration with Amazon
- Supported: Integration with eBay
- Supported: Checkout user experience
Online Payment System Features
- Supported: PayPal integration
- Supported: Returns & refunds
- Supported: Single-click checkout
- Supported: eCommerce security
eCommerce Marketing Features
- Supported: Promotions & discounts
- Supported: SEO
- Supported: Product reviews
- Supported: Social commerce integration
- Supported: Customer registration
eCommerce Business Management Features
- Supported: Order processing
- Supported: Inventory management
- Supported: Shipping
- Supported: Custom functionality
Shopify Videos
Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.
Shopify Integrations
Shopify Competitors
Shopify Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
Shopify starts at $29.
Reviewers rate Website integration highest, with a score of 9.2.
The most common users of Shopify are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(593)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.
Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.
Attribute Ratings
Reviews
(51-75 of 113)Companies can't remove reviews or game the system. Here's why
I had a client who was looking to transition to a new commerce platform from an established website for their decade old business. Their previous website was cumbersome to maintain on an IT level, too complex for staffers to manage (add, update, delete) products, and clunky and dated for consumers.
Shopify handily addresses all these issues by providing a robust, user-friendly backend and stylish front-end for consumers.
Shopify handily addresses all these issues by providing a robust, user-friendly backend and stylish front-end for consumers.
- Ease of product creation and management.
- Zero ongoing IT maintenance issues.
- Streamlined and stylish consumer-facing website.
- Product categories and subcategories are time consuming and non-standard to implement.
- Building out the front end was more time consuming than expected.
- Available plugins of widely varied quality.
April 22, 2021
A great E-commerce platform
I am currently in Shopify's partner program. I build web stores for clients who are looking to start there own E-Commerce store. We also help customers who already have Shopify stores. We help them grow and upgrade their current stores. I am able to manage all parts of Shopify without having the need for more employees.
- Shopify makes it easy to create new development stores.
- They also make it easy to request access to customers that already have a store.
- Shopify is a one-stop shop for all e-commerce needs including domain and hosting services.
- It would help if I could offer my clients more than a 14 day free trial.
- The web design can become confusing on their platform.
- It would be nice to have more app options.
February 25, 2021
Shopify - Better than Volusion, Comparable to Squarespace
We use Shopify for our online e-commerce store. We use it throughout our whole organization. It's solving the business problem of having an easy e-commerce solution. The back-end system makes it easy for everyone to use. We have a bunch of Shopify sites for each of our brands that our company uses.
- Easy back-end system
- Beautiful and customizable templates
- Collecting payments
- I'd like to see more free templates that are similar to Squarespace
- Better designs for websites that only have 1-3 products
- Make customization easier for non-tech savvy people
April 07, 2020
Best all-around option
I am a web designer and have used Shopify for the set up of e-commerce sites. Shopify is the best all-around option for e-commerce websites. It is particularly good for those with a large online store that need the functionality that Shopify has as well as the integrations it has.
- Easy to use
- Great UI
- Scalable
- Great SEO functionality
- It is more expensive to use than alternatives like WooCommerce.
- There are big expensive jumps between the Shopify plans.
February 29, 2020
Stop struggling and start selling
We consult with clients on implementing Shopify as an online storefront and e-commerce solution.
- Shopify is extremely user-friendly.
- Excellent website and mobile platforms
- Excellent inventory and sales management
- Shopify has improved integrations and implementation over the years. That used to be my biggest struggle.
- Some industries still struggle with custom and large truck shipping options.
February 29, 2020
Dependable eCommerce platform with solid analytics
We're using Shopify to sell a large volume of consumer products. There are multiple users within the company actively using the platform. It serves as a versatile and dependable eCommerce solution that allows us to make changes to the product pages quickly and easily. The analytics data is robust and helps us keep an eye on KPIs throughout the day.
- Makes it real easy to create duplicate versions of product pages for testing various elements.
- Displays a wide array of reports and analytics
- Real easy to create and implement discount codes
- Some of the templates are not easy to reconfigure.
- Some Sales reports like "Sales by Discount" have a lag time of around two days before data populates.
- Big jump in pricing from "Shopify" to "Advanced Shopify."
February 03, 2020
Best E-commerce platform
Shopify is arguably the best e-commerce platform. It has hundreds of payment gateways, integrations, fantastic UI, and is just an excellent platform for an online store.
- Fantastic Support
- Multi channel integrations
- It is more expensive than alternatives like woocomerce.
- It has its own coding language to learn.
January 25, 2020
The Best E-commerce Platform-biz in a Box
Shopify is currently used to host our eCommerce store and it fully supports our business. It is used by our whole organization for web design, operations and order fulfillment, shipping, marketing, and product management. Shopify addresses the main issue small and new business owners have when wanting to start an online store. They are supportive every step of the way adding so many apps that make it possible to have variety and automation with every aspect of your businesses. Shopify helps you customize webpages, processes credit card transactions, organizes your orders, and allows you to print shipping labels, track inventory, and use other programs to market and email campaigns to your customers. They have so many tools, apps, and support guides available it was essential to getting my business up and running and now fully operational and thriving. What’s best, I know Shopify will have what I need when my business is ready to take the next step and grow.
- Shopify academy has by far been the best resource in starting a business and excelling at every step necessary to have a profitable business. Shopify Academy offers so many articles, videos, webinars and tools/suggestions that you can truly do everything on your own even if you have no prior experience. This was the single most important factor in deciding to use Shopify versus other online store platforms. They offer the best support and guides for doing everything.
- The Product management within Shopify is so clear and organized that it makes it really easy to add products to your store with photos, details, SEO search terms and various color options. There is a bulk editor that allows you to select more than one product at a time and update details all at once. Extremely time-consuming to have this bulk editor to change prices, change product names, etc.
- Even though the app store has awesome tools, it can slow your website down if you add too many. Be mindful of each tool you add and make sure it’s necessary so you do not ruin the user experience on your site. There’s no point in having a fancy app if the user gets impatient with load time and decides to leave.
- Shopify has an easy homepage editor that you can use to create your first homepage only. This can have a downside when designing all of your other pages If you do not have experience with HTM or CSS. If you don't, customizing your website will be difficult for you if you plan to design it on your own. Shopify does offer guides to help implement certain features to your pages and change the coding, but if you have no experience doing this is can’t be frustrating trying to design the website of your dreams.
January 24, 2020
Branded products, no overhead or inventory!
Shopify, combined with Custom Cat and Printful provide our private school system with an advertising avenue not previously afforded. We are now able to offer multiple designs in a multitude of colors, sizes, and styles without the overhead of having inventory. Everyone that orders become a walking, talking, and actionable billboard for the schools with almost no overhead or volunteering.
- Easy templates to provide straight forward, simple to use UI for customers.
- Works with integrated APPs to allow for 3rd party fulfillment.
- Inputting new products can be time consuming because all categories have to be built by hand.
- Price changes can be time consuming because you can only change by product, not by style.
December 14, 2019
Shopify Works
We currently use Shopify as the platform for our official skincare e-commerce website. We have found it to be the best platform we have discovered thus far, especially if you are someone who is not very good at developing a website from scratch.
- Shopify offers limitless themes, some are free and others are available at a decent cost.
- The platform is more cost-effective than a lot of other platforms on the market currently.
- Some of the apps available on the platform are lacking in quality.
- It would be nice if the free trial would be 30 days. It does take a little time to get everything into their system.
December 04, 2019
Two thumbs up for SEO friendliness
At our search engine marketing agency, Shopify is a frequently used eCommerce platform by our customers. We, then, use Shopify for search engine optimization. The platforms allow us to implement search engine marketing best practices with ease.
- Simple, user-friendly interface.
- Great platform to get started with eCommerce.
- Solid SEO functionality.
- More customization possibilities for XML sitemaps.
- More advanced SEO capabilities around the addition of FAQ content on category pages.
November 30, 2019
One of the top eCommerce providers
We've used Shopify to test new products and new markets. Shopify is perfect for those cases because it's cheapest plan is functional enough to test a product and market, yet it has enough out-of-the-box themes to look presentable without much time and effort in customizations. BigCommerce has a bit more functionality but it's cheapest plan is more expensive and takes more effort to make presentable, so Shopify is perfect for rolling out a website quick and cheap.
- Great themes out of the box.
- Very affordable plans to be budget-conscious.
- Very easy to setup and customize a site with little to no coding experience.
- Shopify doesn't have much native functionality and you must pay for third-party apps for somewhat normal features. Naturally, third-party apps aren't always perfectly integrated into websites.
- Shopify can get expensive as you scale and isn't as good a value in the medium and large-scale enterprise space when compared to BigCommerce in my opinion.
- Shopify charges additional payment processing fees if you don't use Shopify's payment processor. This can cause problems in the back office of businesses.
Shopify Plus is the version that we are using and it is the best online platform that we have found, bar none. We have used several different systems, including but not limited to OFBiz, Magento, and BigCommerce. Each of those other platforms have severe limitations or problems, and we have encountered none of them with Shopify. The best part for us is that we are saving thousands of $$ per month, from just hosting and general fees for merchant accounts to developers and server issues. And between the 3 active sites that we have on Shopify Plus, we are doing around $20M in sales. We love the app store and that really provides so many quick fixes or plugs gaps that we need and most of them cost little to nothing to add into your store. We couldn't be more pleased with Shopify and it has changed how we do things for the better!!!
- Much more cost effective than any other platform that we have found.
- Speed, speed, speed. The load times are much better than any other sites that we have used or found.
- The app store provides solutions for any of the little changes or things that we want to do on our sites.
- Customer service is fantastic, very helpful and quick to resolve issues that we have.
- None that we have come across yet.
We run Shopify Basic for eCommerce as a second storefront for our luggage business. It is used as an independent store platform alongside our BigCommerce platform. Given Shopify is a top eCommerce platform, we decided to try it and test out its performance compared to our BigCommerce store.
- The pool of available premium themes for different sellers to purchase is deep.
- Storefront speeds.
- Comprehensive and deep pool of customised apps.
- Default, out-of-the-box SEO with basic subscription is very poor over time (over 18 months) for search engine crawling.
- The control panel speed for the merchant is very slow and nothing like the storefront speed.
- Product creation listing is not fast or simple enough.
September 18, 2019
Gotta love Shopify
We use it as our main store on the internet and use their technology for our popup and local stores. We use their interface as our main customer interaction and sell point. We use it across our whole organization.
- Great POS
- great customer services
- easy to navigate
- easy to set up
- cart discounts are hard to set up
- you need additional apps for a lot of things. Sometimes they work well other times they do not.
- The home page is often way to busy for a glance through to get basic information on daily sales
January 18, 2019
Sales Assured with Shopify
I manage the Shopify for my brand producing enamel pins and accessories. I love Shopify because I can integrate my web shop with my social media like Instagram, Facebook, etc. 97% of all my sales come from Instagram and being able to have an easy way for my customers to click on products and easily access my very user-friendly website is probably the number one reason for my sales.
- They are partnered with tons of companies to offer app integration and channels for sales
- I love the Instagram integration that allows my buyers to buy directly via Instagram
- It's easy to update my orders and fulfill them via the app or the website.
- I'd love if they could lower the fees, but they're still better than Paypal.
- I wish there were more free layout options.
- I'd love a way to prevent certain items from being excluded from discount codes.
January 03, 2019
A great platform to sell your products online!
As a small company, we needed an easy solution to quickly sell our products online. Shopify provides this for us while being affordable and user-friendly. Their support is great too in case you have questions! We use Shopify across many departments (support, operations/fulfillment, finance, and marketing) to fulfill orders and track our sales.
- Their online help center and customer support are great. I've found most of my answers online, from their help desk. When I've needed extra help they've always responded to my emails in a prompt fashion.
- Their basic reporting is sufficient and easily digestible for small and medium-sized companies.
- They offer many integration options with fulfillment providers so you can quickly move online sales into shipped orders.
- They charge a bit too much for their premium subscription.
December 14, 2018
A Two Man Operation Made Easy with Shopify
To sell posters. Small business with 2 employees.
- Competitive pricing
- A cornucopia of addons to suit your needs
- Basic user interface that anyone can adapt to
- Since I was an early adopter of shopify and our company's needs were basic, they eventually eliminated the weaknesses that we addressed
December 11, 2018
Shopify is a simple, easy to use, eCommerce solution. Just don't try to customize it much
After comparing eComm solutions for a client, we went with Shopify as the preferred solution when building their site. They were a startup and the ease of management of products, lack of hassle of site maintenance, and built-in integration w/ Amazon were the major factors that made us go w/ Shopify.
- Product details and listings is simple and straightforward
- Inventory Management is robust and easy to grasp
- integration with the most common payment processors and Amazon listing are great
- Site/Store customization is difficult - it's page templates are based on an XML-like markup that you have to learn to do any page design edits
- There is a store/library of premium site themes to purchase, but the offerings are limited when compared to the comparable ocean of themes for something like WordPress
- Since custom development for Shopify is less popular - it's difficult to find help if have customization q's or get stuck. There isn't a very active Shopify dev community
September 07, 2018
Easy eCommerce with Shopify
Score 8 out of 10
Vetted Review
Verified User
Shopify was being used across the whole organization. I used it to list a curated list of products. The reason I used Shopify was because it allowed me to create a website in a clean manor with minimal time and also accept payments. It also had a free trial of 60 days which allowed me to play around with the design of my website before launching live.
- Easy to begin using
- Lots of tutorials available
- Offers nice layouts even with free themes
- All the apps make it pricey. I wanted to add things like currency converters and other email marketing which would have bumped my monthly fee up by 100%.
- A low barrier to entry means there is more competition in the eCommerce space.
We currently are running our Liquid Vitamins business of www.buiced.com using Shopify, and I know could NOT be any happier. It is BY FAR the best of breed solution out there.
- Very easy to use overall platform that does NOT require any coding skills for the most part.
- The APP Store and platform has now enabled SO MANY other amazing aspects to add to my customer experience when they buy off our website, that I feel like we rival Amazon.com in terms for fulfillment, actually, we BEST them!
- Their customer service is excellent and always available. They really do a great job.
- Honestly nothing
November 02, 2017
Fantastic, professional, and easy to use program!
I consulted for a start-up clothing company and we used Shopify to set up our website and online store, as well as Shopify POS. Shopify provided a great way for a first time business owner to set up and manage her website, store, inventory, etc. It allowed all of the data to be collected and reviewed in one space. It was simple yet effective, easy to navigate and organize.
- simple but professional format - you don't need a degree in software programming to use it
- conveniently compiles all data in one place
- easy to use and edit information
- At this time, I do not have a suggestion for improvement
Score 10 out of 10
Vetted Review
Verified User
We currently use Shopify for one of our websites and are in the process of moving our two Magento websites over to Shopify. Everyone in our organization uses Shopify in one way or another. From the customer service team, to the writers, to the marketers to the purchasers. Everyone that uses it loves it. Way more than using Magento.
- Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
- Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
- Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
- Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.
- Themes - While you can find 3rd party themes, they need to expand their own offering of themes.
- Reporting - While reporting is ok, I would like to see better reporting with the basic programs.
- Plus Cost - The cost of Plus is too high. Maybe give all of the developer options for a certain price, and then if the customer wants the help/team with marketing work, there is a higher cost program.
June 21, 2017
Awesome Platform to Start Your Business Online
Shopify is used for my start-up fashion shop. This allows me to push the products out to the market effectively, especially in an e-commerce booming market like the Philippines. The setup process is relatively easy for a non-tech person to set up which makes Shopify ideal for business owners who want to create a strong online platform with the purpose of pushing out their products online.
- Inventory management: Managing inventory on Shopify is hassle free, the only part that will take time is the input of your inventory to the Shopify inventory.
- Customer Management: Details customers fill in when surfing your website are all recorded and you will be able to access to this data for marketing purposes.
- Order management: hassle free checkout which makes it easier to convert sales from visits.
- Lack of good website templates: There are plenty of templates you can choose from but unfortunately, it is not free. And the free ones are not good enough.
- Integration with Facebook Store: if you want to connect Shopify with Facebook Store on your business fan page, you might have a problem since sometimes the inventory on Facebook cannot match the inventory on Shopify.
- Limited payment options: depends on where your business is, you will have different available payment options and it's extremely hard if you want to use a local payment gateway.
May 09, 2017
Yes to Shopify!
Shopify is used across our whole organization. It is our store front. It really simplifies the retail shopping experience for both the seller and buyer. There are several apps that can be used congruently to help with statistics and email marketing.
- They have a great, easy to use system that simplifies both the seller & buyer's experience.
- There are a large amount of apps that can be integrated very easily.
- They provide detailed analytics to help you get to know your customers' buying habits.
- They do not have a great BOGO application (this isn't a huge con, but is one that we have run in to).
- There have been a few instances where they haven't picked up on fraudulent orders (again, I am being a little harsh, because there have been very few circumstances like this).