Shopify is the way to go!
I use Shopify at a small business boutique store that I work at. We use Shopify for our online sales platform. This means we are able to …
Starting at $29 per month
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What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
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Popular Features
- Product catalog & listings (131)8.686%
- Branding (130)8.484%
- Visual customization (129)7.575%
- Product management (129)7.272%
Reviewer Pros & Cons
- One of the best strengths is being able to upload your entire store to Shopify. I am able to control what items go online, how much they are and even ...
- One con would be that there is so much in Shopify that it can be confusing to someone. It takes a lot of practice and can lead to frustration if you d...
Pricing
Shopify Lite
$9
Cloud
per month
Basic Shopify
$29
Cloud
per month
Shopify
$79
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29 per month
Product Demos
1-Minute Demo of How Packwerk Works | Shopify Engineering
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Basel Shopify - Use One Click Import Demo Tool
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Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...
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Instant Search + for Shopify Demo
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Australia Post Shipping Labels for Shopify - App Demo
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Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021
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What is Shopify?
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.
As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.
For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.
For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
Shopify Features
Online Storefront Features
- Supported: Product catalog & listings
- Supported: Product management
- Supported: Bulk product upload
- Supported: Branding
- Supported: Search & filter
- Supported: Mobile storefront
- Supported: Product variations
- Supported: Subscriptions & downloads
- Supported: Website integration
- Supported: Visual customization
- Supported: CMS
Online Shopping Cart Features
- Supported: Abandoned cart recovery
- Supported: Tax calculator
- Supported: Shipping calculator
- Supported: Integration with Amazon
- Supported: Integration with eBay
- Supported: Checkout user experience
Online Payment System Features
- Supported: PayPal integration
- Supported: Returns & refunds
- Supported: Single-click checkout
- Supported: eCommerce security
eCommerce Marketing Features
- Supported: Promotions & discounts
- Supported: SEO
- Supported: Product reviews
- Supported: Social commerce integration
- Supported: Customer registration
eCommerce Business Management Features
- Supported: Order processing
- Supported: Inventory management
- Supported: Shipping
- Supported: Custom functionality
Shopify Videos
Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.
Shopify Integrations
Shopify Competitors
Shopify Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
Shopify starts at $29.
Reviewers rate Website integration highest, with a score of 9.2.
The most common users of Shopify are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Recommendations
Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.
Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.
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January 25, 2020
The Best E-commerce Platform-biz in a Box
Shopify is currently used to host our eCommerce store and it fully supports our business. It is used by our whole organization for web design, operations and order fulfillment, shipping, marketing, and product management. Shopify addresses the main issue small and new business owners have when wanting to start an online store. They are supportive every step of the way adding so many apps that make it possible to have variety and automation with every aspect of your businesses. Shopify helps you customize webpages, processes credit card transactions, organizes your orders, and allows you to print shipping labels, track inventory, and use other programs to market and email campaigns to your customers. They have so many tools, apps, and support guides available it was essential to getting my business up and running and now fully operational and thriving. What’s best, I know Shopify will have what I need when my business is ready to take the next step and grow.
- Shopify academy has by far been the best resource in starting a business and excelling at every step necessary to have a profitable business. Shopify Academy offers so many articles, videos, webinars and tools/suggestions that you can truly do everything on your own even if you have no prior experience. This was the single most important factor in deciding to use Shopify versus other online store platforms. They offer the best support and guides for doing everything.
- The Product management within Shopify is so clear and organized that it makes it really easy to add products to your store with photos, details, SEO search terms and various color options. There is a bulk editor that allows you to select more than one product at a time and update details all at once. Extremely time-consuming to have this bulk editor to change prices, change product names, etc.
- Even though the app store has awesome tools, it can slow your website down if you add too many. Be mindful of each tool you add and make sure it’s necessary so you do not ruin the user experience on your site. There’s no point in having a fancy app if the user gets impatient with load time and decides to leave.
- Shopify has an easy homepage editor that you can use to create your first homepage only. This can have a downside when designing all of your other pages If you do not have experience with HTM or CSS. If you don't, customizing your website will be difficult for you if you plan to design it on your own. Shopify does offer guides to help implement certain features to your pages and change the coding, but if you have no experience doing this is can’t be frustrating trying to design the website of your dreams.
January 24, 2020
Branded products, no overhead or inventory!
Shopify, combined with Custom Cat and Printful provide our private school system with an advertising avenue not previously afforded. We are now able to offer multiple designs in a multitude of colors, sizes, and styles without the overhead of having inventory. Everyone that orders become a walking, talking, and actionable billboard for the schools with almost no overhead or volunteering.
- Easy templates to provide straight forward, simple to use UI for customers.
- Works with integrated APPs to allow for 3rd party fulfillment.
- Inputting new products can be time consuming because all categories have to be built by hand.
- Price changes can be time consuming because you can only change by product, not by style.
January 23, 2020
Shopify Vs The Competition
Shopify is a handy website management tool. We have multiple websites through Shopify to sell different products through our companies. Our customer care team uses Shopify to get orders and then enter them into our system and get them started in our company. I update our websites with new products and promotions that I can run through Shopify, such as free shipping.
- I've used many website management tools, and Shopify was the easiest to learn. I was able to pick up the coding language and make many customizations easily.
- Shopify has the broadest range of apps that can add specialized functionality to websites. The only downside is that most of them do cost a monthly fee. BigCommerce provides more features free than Shopify, but they have fewer apps.
- The main reason we had to switch from Shopify for a couple of our websites is because we use the accounting software Avatax. You must be on the most expensive plan of Shopify to be able to use this. BigCommerce and Magento both provide this with any of their plans.
- Some Shopify apps have a lot of room for improvement. You really must look at what the reviews are on the apps because some of them are not very good at providing support, or the apps are very glitchy.
January 21, 2020
Shopify allows you to go beyond the Brick and Mortar store.
Shopify is used as our ordering system, as well as our POS system for our temporary brick and mortar stores. Customers are able to purchase through our website which is run by Shopify. Our fit stylists are then able to place orders such as exchanges for customers on the back end through Shopify. We are able to house customer information such as their shipping and billing address. And we also utilize an app within Shopify called Swell. This is used for our loyalty program in which each order that a customer places adds to their Swell and they are able to move up different tiers.
- Easy to use and easy to navigate.
- Layout of customer's order and customer information is clear and easy to navigate as well.
- We would love to be able to have a clear sandbox version of our system that we are able to utilize within our training program.
- Searching for customers can be difficult if you don't have the exact order number or email address. If you try to look up a customer by their name, phone number or physical address it will pull up almost every customer other than the one you are looking for.
January 18, 2020
Shopify is perfect if you're just getting started!
We're using Shopify as the sales platform for a subscription service that we offer customers. It's being used by our e-commerce line of business and it has been fairly successful so far. It allowed us to take an idea that we had and implement it really quickly without a ton of development resources.
- E-commerce.
- Mailchimp integration.
- Stripe integration.
January 17, 2020
A user-friendly way to set up your first e-commerce store.
I have personally been using Shopify, for a small e-commerce store I run, for the last year. I set up a store and was able to start selling items and accepting payments very quickly after signing up. One of the biggest challenges for me (since this is a side business I work on) is that I cannot devote a lot of time or resources to get this up and running. That meant I would not be able to hire a dedicated design and development team to set up my e-shop. Shopify was the perfect solution for this. Their interface was really easy to understand, I really liked how everything is basically drag-and-drop simple. They were also able to set up my payment method without any hassles as well and that meant I could generate revenue from the get-go. Overall, this is the perfect e-commerce start-up tool for small and medium businesses.
- Very easy to use. No expertise in web development required.
- Looks great. Tons of built-in templates.
- Add-on applications can be confusing. It tacks on (what I think) are some unwanted add-ons for no beneficial reason.
December 16, 2019
Shopify Review
Shopify is the backend for our 2 e-commerce websites. We operate 2 branded sites that serve as our customer-facing websites. Our e-commerce and Marketing team both use Shopify on an ongoing basis to sell online.
It manages our store catalogs, inventory, images and descriptions. With Shopify, my team can control the look and feel of the online stores with many tools and apps that expand options, giving us complete and total flexibility. Shopify excels on the backend as it’s all in the cloud, and we do not have to host the servers, payment gateways. It also includes a wide-ranging suite of tools and analytics.
- Cloud-based.
- Scalability.
- Promotions.
- Marketing tools.
December 14, 2019
Shopify Works
We currently use Shopify as the platform for our official skincare e-commerce website. We have found it to be the best platform we have discovered thus far, especially if you are someone who is not very good at developing a website from scratch.
- Shopify offers limitless themes, some are free and others are available at a decent cost.
- The platform is more cost-effective than a lot of other platforms on the market currently.
- Some of the apps available on the platform are lacking in quality.
- It would be nice if the free trial would be 30 days. It does take a little time to get everything into their system.
December 04, 2019
Nice basic platform at a nice price
We use Shopify as an 'add-on' to our main retail websites. We use it to create additional 'mini sites' that allow for more marketing opportunities beyond what our main retail sites can provide.
Although those sites are large and robust, they don't always take advantage of the latest tools and trends the way Shopify does.
Although those sites are large and robust, they don't always take advantage of the latest tools and trends the way Shopify does.
- Integrates with hot new tools and features well - early adopter.
- Economical price points - scale-able.
- Very broad reach across industries.
- Limited support, especially at lower plan levels.
- Customization beyond standard choices can be complicated and/or expensive.
December 04, 2019
Two thumbs up for SEO friendliness
At our search engine marketing agency, Shopify is a frequently used eCommerce platform by our customers. We, then, use Shopify for search engine optimization. The platforms allow us to implement search engine marketing best practices with ease.
- Simple, user-friendly interface.
- Great platform to get started with eCommerce.
- Solid SEO functionality.
- More customization possibilities for XML sitemaps.
- More advanced SEO capabilities around the addition of FAQ content on category pages.
November 30, 2019
One of the top eCommerce providers
We've used Shopify to test new products and new markets. Shopify is perfect for those cases because it's cheapest plan is functional enough to test a product and market, yet it has enough out-of-the-box themes to look presentable without much time and effort in customizations. BigCommerce has a bit more functionality but it's cheapest plan is more expensive and takes more effort to make presentable, so Shopify is perfect for rolling out a website quick and cheap.
- Great themes out of the box.
- Very affordable plans to be budget-conscious.
- Very easy to setup and customize a site with little to no coding experience.
- Shopify doesn't have much native functionality and you must pay for third-party apps for somewhat normal features. Naturally, third-party apps aren't always perfectly integrated into websites.
- Shopify can get expensive as you scale and isn't as good a value in the medium and large-scale enterprise space when compared to BigCommerce in my opinion.
- Shopify charges additional payment processing fees if you don't use Shopify's payment processor. This can cause problems in the back office of businesses.
Shopify Plus is the version that we are using and it is the best online platform that we have found, bar none. We have used several different systems, including but not limited to OFBiz, Magento, and BigCommerce. Each of those other platforms have severe limitations or problems, and we have encountered none of them with Shopify. The best part for us is that we are saving thousands of $$ per month, from just hosting and general fees for merchant accounts to developers and server issues. And between the 3 active sites that we have on Shopify Plus, we are doing around $20M in sales. We love the app store and that really provides so many quick fixes or plugs gaps that we need and most of them cost little to nothing to add into your store. We couldn't be more pleased with Shopify and it has changed how we do things for the better!!!
- Much more cost effective than any other platform that we have found.
- Speed, speed, speed. The load times are much better than any other sites that we have used or found.
- The app store provides solutions for any of the little changes or things that we want to do on our sites.
- Customer service is fantastic, very helpful and quick to resolve issues that we have.
- None that we have come across yet.
We run Shopify Basic for eCommerce as a second storefront for our luggage business. It is used as an independent store platform alongside our BigCommerce platform. Given Shopify is a top eCommerce platform, we decided to try it and test out its performance compared to our BigCommerce store.
- The pool of available premium themes for different sellers to purchase is deep.
- Storefront speeds.
- Comprehensive and deep pool of customised apps.
- Default, out-of-the-box SEO with basic subscription is very poor over time (over 18 months) for search engine crawling.
- The control panel speed for the merchant is very slow and nothing like the storefront speed.
- Product creation listing is not fast or simple enough.
September 18, 2019
Gotta love Shopify
We use it as our main store on the internet and use their technology for our popup and local stores. We use their interface as our main customer interaction and sell point. We use it across our whole organization.
- Great POS
- great customer services
- easy to navigate
- easy to set up
- cart discounts are hard to set up
- you need additional apps for a lot of things. Sometimes they work well other times they do not.
- The home page is often way to busy for a glance through to get basic information on daily sales
April 10, 2019
Shopify is an important ally in your online sales
Shopify was the platform chosen to create our company's online sales site. We needed a platform that was intuitive and easy to operate, and that could be operated by several people in our team. We also wanted a platform that was highly customizable, where we could leave it with a unique identity without appearing generic or too much like other sites. Shopify seemed to fit perfectly in these points, and with it implemented we have all our online sales procedures automated, being able to realize sales with more efficiency, agility, and safety.
- Shopify is intuitive. I believe that even this is what makes Shopify one of the platforms preferred by those who are in the beginning or starting your online store, as it is very easy to operate in it. In a few minutes after you add a product to your store, it already puts the sale online.
- It is highly customizable. You can create your online store from scratch and leave it with the appearance you want, thus avoiding that a generic appearance similar to other sites that use the same platform.
- The integration with several payment processors helps to avoid a loss of sales for not owning the client's preferred sales processor.
- The price of Shopify is a little high, although it is a quality product and with great support. There are other platforms offering a more competitive price.
- Telephone support is only available in English. For a platform present in sites from diverse places across the planet, they should offer multi-language assistance.
- The reports generated by Shopify are acceptable, but could be better and have more details and information.
January 18, 2019
Sales Assured with Shopify
I manage the Shopify for my brand producing enamel pins and accessories. I love Shopify because I can integrate my web shop with my social media like Instagram, Facebook, etc. 97% of all my sales come from Instagram and being able to have an easy way for my customers to click on products and easily access my very user-friendly website is probably the number one reason for my sales.
- They are partnered with tons of companies to offer app integration and channels for sales
- I love the Instagram integration that allows my buyers to buy directly via Instagram
- It's easy to update my orders and fulfill them via the app or the website.
- I'd love if they could lower the fees, but they're still better than Paypal.
- I wish there were more free layout options.
- I'd love a way to prevent certain items from being excluded from discount codes.
January 03, 2019
A great platform to sell your products online!
As a small company, we needed an easy solution to quickly sell our products online. Shopify provides this for us while being affordable and user-friendly. Their support is great too in case you have questions! We use Shopify across many departments (support, operations/fulfillment, finance, and marketing) to fulfill orders and track our sales.
- Their online help center and customer support are great. I've found most of my answers online, from their help desk. When I've needed extra help they've always responded to my emails in a prompt fashion.
- Their basic reporting is sufficient and easily digestible for small and medium-sized companies.
- They offer many integration options with fulfillment providers so you can quickly move online sales into shipped orders.
- They charge a bit too much for their premium subscription.
December 14, 2018
A Two Man Operation Made Easy with Shopify
To sell posters. Small business with 2 employees.
- Competitive pricing
- A cornucopia of addons to suit your needs
- Basic user interface that anyone can adapt to
- Since I was an early adopter of shopify and our company's needs were basic, they eventually eliminated the weaknesses that we addressed
December 11, 2018
Shopify is a simple, easy to use, eCommerce solution. Just don't try to customize it much
After comparing eComm solutions for a client, we went with Shopify as the preferred solution when building their site. They were a startup and the ease of management of products, lack of hassle of site maintenance, and built-in integration w/ Amazon were the major factors that made us go w/ Shopify.
- Product details and listings is simple and straightforward
- Inventory Management is robust and easy to grasp
- integration with the most common payment processors and Amazon listing are great
- Site/Store customization is difficult - it's page templates are based on an XML-like markup that you have to learn to do any page design edits
- There is a store/library of premium site themes to purchase, but the offerings are limited when compared to the comparable ocean of themes for something like WordPress
- Since custom development for Shopify is less popular - it's difficult to find help if have customization q's or get stuck. There isn't a very active Shopify dev community
December 11, 2018
Shopify great for users new to eCommerce
Shopify is used to set up an eCommerce boutique for a non-profit to sell the products they create. It is being used across the entire organization. It allows for individuals that are not local to purchase items from the online store as if they had visited it.
- Showcase Inventory
- Analytics on Website & Sales
- Integrations into other tools and marketing products
- Widgets being implemented are difficult to understand at times
- Needing coding experience to implement different tactics on website
- No donation based buttons to also allow for 3rd party integration for non-profit use
December 10, 2018
Helps a small software company get it's products out there
We were trying to make our products (which are software based) easier or our users to purchase and look at. We also host a bi-annual conference, where Shopify has helped us list and highlight all products & items we are presenting on, to make it easier for our attendees to purchase them.
- I like the ease of setting up a store front.
- The ease of adding/editing items within the store.
- The ease of adding SKU's and product information.
- The only issue we had with the software was the fact I think we were looking for something that integrated further with our CRM & order entry system.
October 05, 2018
Technology can help you be your own boss.
I must confess that I use this product only to carry out a personal project of a third person. My company has its own web page. In this sense, I want to tell you that during the time we were in this project, it was very useful for me and I learned it for myself. I have always played in the role of a computer, but when you discover the world, you may see something on your computer screen and you can go shopping virtually or do other things, and your amazed. I said that I have been reborn. I have discovered the communication highway.
- One of the pluses with Shopify is that it offers unlimited storage and bandwidth. This can be helpful because you have no limitations on how quickly high-quality images, video or other content loads on your site, and you can have as many of these things on your website as you need since there’s no storage limit
- This eCommerce platform integrates with online stores like Amazon and eBay, so if you’d like to sell your merchandise through these tools, Shopify can help you track sales and inventory.
- With Shopify, creating and launching an online store is a matter of seconds. An important advantage is the practicality to open an online trade in a very short time. The platform guides you step by step in the process of setting up your own store, customize it to your liking, develop the design and, finally, add your products
- Some of the features of Shopify are not very customizable. There is great adaptability in terms of design and payment gateways. However, the Checkout process is more standardized, it only gives you room for some modifications of the appearance.
- There are free hosting platforms and, in front of Shopify, the price could be a disadvantage. But free options will never have the same characteristics, support and benefits of a payment platform. It is necessary to evaluate what is intended to be achieved and the business plan in a medium or long term
- The helpline telephone service is currently only available in English, as are several parts of its website and the informative materials.
- We have in mind that the models are limited and we run the risk that another merchant has, in appearance, the same view or mode
September 07, 2018
Easy eCommerce with Shopify
Score 8 out of 10
Vetted Review
Verified User
Shopify was being used across the whole organization. I used it to list a curated list of products. The reason I used Shopify was because it allowed me to create a website in a clean manor with minimal time and also accept payments. It also had a free trial of 60 days which allowed me to play around with the design of my website before launching live.
- Easy to begin using
- Lots of tutorials available
- Offers nice layouts even with free themes
- All the apps make it pricey. I wanted to add things like currency converters and other email marketing which would have bumped my monthly fee up by 100%.
- A low barrier to entry means there is more competition in the eCommerce space.
August 20, 2018
Easy for ecommerce!
It is being used across the sales department. We built us a shop online and are selling everything we can on it. It addresses the problem of having to go through Amazon or setting up shop on Craigslist. This has made us a lot more successful in selling things. We also don't have to go to many trade shows anymore s it has saved us money there.
- There are many options to build your storefront the way you want it to look.
- The number of apps you can add for free is awesome. Inventory counter, customer service, help us be better.
- One of the best things is their support line is really good and helpful.
- The transaction fees can be hurtful to the company.
- The apps are great but they can add up when you start buying a lot.
- Some of the coding that you have to know can be challenging if you really want your store to look like you want it to.
January 19, 2018
Personal Use Gone Professional with Shopify
Shopify was identified for a lead generation and conversion initiative for one of our business teams. Some of the requirements included the ability to process no-charge orders (samples) as well as e-commerce. The ability to automate communications throughout the buyer's journey (e.g. cart-abandonment communications, order confirmations and follow-ups) was a must-have. Additionally, the system needed to hold the capability to integrate with various third-party shipping applications (e.g product fulfillment). Because of the comfort in using the platform, Shopify POS was used by inside sales stakeholders as well as marketers who were transacting at industry tradeshows, providing value far beyond initial scope.
- User interface - simple to navigate customer data, and segment (e.g. how many customers have placed more than 1 order during a campaign).
- Reporting - Robust data with the ability to segment.
- Discount/promotional code management and measuring effectiveness.
- Delay in exporting orders. some orders can be directly downloaded while logged into the system. often I wanted to look at full order history which involved an emailed .zip link to be shared. probably our servers, but it took longer than desired.
- More advanced filtering on the orders. Often times we would like to segment/filter a multi-order vs. initial order and want to do so directly in the order tab.