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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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TrustRadius Insights
TrustRadius Insights

Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
View more demos
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Integrations

Shopify Competitors

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(593)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(26-50 of 144)
Companies can't remove reviews or game the system. Here's why
June 07, 2021

"Check-out" Shopify!

Verified User
Administrator in Marketing
Non-Profit Organization Management Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify has a lot of great features to suit beginners and professionals alike! It is a great fit for almost everyone. Perhaps the "variant" limit of 3 per item might be an issue if you are trying to sell several more colors or variations of one product. Overall, This is a great product for almost all users!
June 01, 2021

Best platform to shorten time-to-market without compromising quality

Verified User
Partner in Corporate
Supermarkets Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is an absolute time-saver. In my case, we are a small and new shop that wanted to start selling online, and it worked perfectly. But the more I learn about the platform, the more I see it actually works for any type of company. Even for big corporations, Shopify has a tier system that unlocks more of the system's capacity when you need to scale up.
Besides time, Shopify is a very cost-effective tool since they take care of all the technology and security. You just need to learn how to sell your products online.
June 01, 2021

Plug, play, and start selling

Verified User
Manager in Sales
Internet Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is very well suited for small and medium-sized businesses that sell on social platforms like Facebook and Instagram. It is very easy to integrate into those scenarios and helps you to be able to sell products in an easy way without worrying over development costs.
For big companies that need a stronger, more customizable, and more robust e-commerce solution I would go with Magento or another alternative that can be totally customizable.
June 01, 2021

Shopify Can Do It - If You Have the Budget

Verified User
Administrator in Marketing
Retail Company, 1-10 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is good for small stores with small budgets where you don't care much about customized branding. You can do much more with it, as evidenced by the large e-commerce websites out there that are built on Shopify, but costs will climb quickly for customizations so you need to be ready to make a true business investment. On the other hand, if you are able and willing to learn their programming language you can perhaps do some customizations yourself cheaper. That gets quite involved though.
May 28, 2021

Shopify for easy e-store management

Verified User
Account Manager in Sales
Computer Software Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is the platform that assures its users to set up an online store without any experience in coding. Every step of the process, from themes to store launch is very simple. The integrated apps of Shopify allow managing the day-to-day store activities. Additionally, teamwork is allowed by tasks sharing.
May 25, 2021

Commerce platform for all business sizes

Verified User
Analyst in Quality Assurance
Computer Software Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The API is quite advanced which also makes advanced scenarios. Super easy to set up and get it running. You don’t necessarily need to be a developer to set up your online store. There are graphs for analysis and reports for the sales made which make work easy. Take the best advantage of the trial.
May 25, 2021

Shopify: The Rocket Booster of E-Commerce

Verified User
Manager in Professional Services
Publishing Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is best suited to small businesses that have a fairly simple product offering and a straightforward order process and are not too particular about every little detail of the site design. The platform to work for businesses whether they offer delivery services or pick-up services. If the off-line model of the business has a fairly complicated order process system, is highly technical, or requires lots of option-setting or even conditional logic during the order process, then Shopify may not be the best platform. If the business has advanced custom designs in mind for the site then Shopify may not be the best fit.
May 25, 2021

Best Value for Small Biz

Verified User
Manager in Corporate
Consumer Goods Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
[Shopify is] best suited for companies that do not use a separate product information management system. I recommend for smaller business units and/ or smaller businesses. For companies that need to be nimble and move swiftly, Shopify is one of the easiest to use platforms on the market. They also offer easy to implement templates.
May 22, 2021

Shopify is my best friend

Verified User
C-Level Executive in Marketing
Marketing and Advertising Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify basic is perfect for small businesses looking to create a new website without the need for a professional designer. Additionally, there are many third-party offerings that you can hook up with your Shopify basic backend to help facilitate sales further. We use Printful Connections and Facebook integration.
May 22, 2021

Shopify, a great tool for very small businesses that are starting from scratch.

Verified User
Executive in Other
Consumer Electronics Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is fantastic for the very small business who is getting started with ecommerce. They have great tools for getting a site off the ground and a product available for sale. They have a lot of great tools for those who are starting from scratch and someone with very little knowledge can get up and running in a day. For large companies it would require a lot more manual customization to fit. Also their per transaction fee can be prohibitive for some scenarios.
May 22, 2021

A Solid E-Commerce Experience

Ashia Ackov | TrustRadius Reviewer
Ashia Ackov
Web Editor
Independent Contractor (Apparel & Fashion, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Some may find Shopify useful when starting a retail business online because as I mentioned before, it is very easy to upload products and adjust the price, shipping, quantity, keep track of sales, and even editing your website SEO...yes, there are a lot of pluses for creating a simple online store. But I think if you want to "Design" the store with your own themes or font, this may not be a good choice unless you have a background in web design and decide to upload your own ZIP, then this is perfect. So, my conclusion is that it isn't beginner-friendly in the design department.
May 22, 2021

Sell online today with Shopify.

Verified User
Director in Information Technology
Internet Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
You can't really go wrong picking Shopify if you want to sell a few items online. It offers so many ways to sell and makes it very easy to do so. Any small business with a few items for sale will love the tools Shopify offers and the low cost/speed to selling online. However, if you have hundreds of SKUs, complicated customizations and shipping requirements, etc. you may need a more robust tool.
May 22, 2021

Helping micro businesses and smaller organisations sell online

John Crumpton | TrustRadius Reviewer
John Crumpton
Technical Director (CTO)
Hackney City Farm (Food & Beverages, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Anyone can start using Shopify and figure out how to add products and launch their store. It's very easy to use and the pricing is great compared with using WooCommerce and WordPress. They handle all the maintenance and security for you.

It's positioned more for micro businesses and small organisations or as a starting point. As you ramp up, I recommend Adobe Commerce (aka Magento)
May 21, 2021

Shopify for ROI

Verified User
Director in Marketing
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Extremely user-friendly, especially for beginners just breaking into e-commerce
  • Excellent real-time reporting and tracking features
  • Very customizable, especially with inventory grouping
  • Very organized dashboard with almost endless integrations
  • Reasonably priced for the basic features
  • Excellent customer service and support team
  • Clean interface with robust training and tutorials for ease of deployment
  • Brand safe user settings and permissions
May 21, 2021

Great B2B Platform Features Make it Easy to Offer a Great B2B Experience

TA
Tracy Arrington
Owner
Tracy Arrington Studios (Luxury Goods & Jewelry, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Shopify is really great if you are looking for an online website that can sell inventory and fulfill orders. I don't use it to fulfill orders because all of our product is hand-made after the order has been placed. We don't stock products so the fulfillment features don't really apply to us. I use it to print an order and then enter the order into our own proprietary software program to run a production for the pieces that were sold.
May 21, 2021

Shopify is a one-stop shop to get any business online!

Verified User
Executive in Engineering
Medical Device Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would highly recommend Shopify to any small business or startup that wants to bring their business online. It is a great tool to get a marketplace up and running and has many built in tools to improve sales. It is agnostic to the type of business and is universally useful.
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