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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(591)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(26-50 of 143)
Companies can't remove reviews or game the system. Here's why
June 07, 2021

Sell online easily.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Allows us to be able to sell products and generate revenue.
  • Do not have to hire out a developer to make and integrate changes on the website. Reduces cost.
  • Easy to use and does not require tons of learning so increases efficiency.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The documentation available for the Shopify platform was easily accessible and simple to follow. This allowed us to provide the web building services with an increased level of efficiency over other methods.
  • The relatively low investment cost to add new businesses to the Shopify platform give us a good price point to offer to newcomers in the e-commerce arena.
  • Unfortunately, not all businesses fully understood the limitations of the Shopify platform but were still willing to try it because of the low price point. This resulted in some frustration when the businesses eventually came to the realization that they could not get the site exactly the way they wanted for the price that was being offered.
Ashia Ackov | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • For building a basic e-commerce, this is a great timesaver.
  • It is fast and easy and you can put together a full functioning store (if you have your listing descriptions ready) in 10 minutes.
  • Reasonably priced. I have a full functioning professional site for $1 per day.
  • I love the Spam protection offered with Google reCAPTCHA. This prevents negative traffic.
  • By using Shopify, I was able to build the store myself without hiring someone to do it. I have basic HTML & CSS knowledge but no other coding. So this was easy enough to get into with explanation.
May 21, 2021

Shopify for ROI

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Extremely positive ROI from our Facebook advertising efforts when comparing the time the ad flights ran to the jump in sales
  • The ability to add "You Might Also Be Interested In" aka complementary products to each page is very useful for upsells
  • The dashboard shows the real-time sales performance and ROI from the ad spend on Facebook and Instagram and even Google Ads
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Allows me to have a beautiful website presence to integrate with our branding
  • Allows me to offer my retailers a way to place orders while keeping consumers from being able to do so.
  • Allows me to create a "one day only" shopping experience for consumers when having a virtual trunk show in conjunction with one of our retailers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shopify has saved us money by saving on development costs
  • Shopify has saved us money by making our products available much quicker than if we did not use it to get our business online
  • Shopify has saved us money by providing insights on increasing sales
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