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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(592)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(26-50 of 144)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is a super user-friendly customizable option to create a storefront as in our case to sell a limited quantity of items. We use this only occasionally across the entire organization as we are working to figure out a storefront as we go. However, our experience has been extremely positive and we believe this solves a lot of the issues we were looking for!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify as our main e-commerce platform. It is used across the whole organization by the sales team, the marketing team, the operations team, and also the management team to check on reports and overall business data. As a small business, Shopify truly offers to us an end-to-end solution for our digital channel. We don't use anything else since all we need to do (in order to attract customers > receive orders > send orders to production > invoice > receive payment > ship the product to the customer > manage post-sales processes) can be done within the platform and its app marketplace.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Everything about this tool is absolutely awesome. It has helped our team tremendously to create an eCommerce store and build out a page with a variety of different products that we can offer. The integrations are super easy and it does not require a lot of coding.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Shopify is the best cloud-based, multichannel eCommerce platform by far. Their product is suitable for small to medium-sized businesses like ours as for more advanced organizations you can create your custom made eCommerce [platform].
It is used mainly by our marketing department but the product team also uses it to make sure they take full advantage of Shopify's integrations to boost sales and help on the upselling of our most-sold products.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Used by small business client doing online retail. Used by owner and possibly employee. Shopping is being used to bring the client's products to a worldwide market. The platform was selected because it specializes in online retail sites, and purportedly can handle large amounts of products. Detailed filtering and searching of products on the website page by the customers was a very important feature.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Shopify is used by the company I work for to implement e-commerce features on our website. It assure site hosting as well which is very useful, getting all the facilities integrated in one place. The platform and its features are user friendly, you just require a plug-in readily available to add products on the e-shop, and it can be easily used by non-IT users.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This is the number one go-to application when it comes to creating an online e-commerce store. There are a number of benefits and flexibility in setting up things and working on them. Code is quite simple and preset functions are there to take care of things that are complicated to set up for users.
Mitchell Terpstra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Shopify is an e-commerce platform we routinely recommend to some of our small to mid-sized food + beverage brand clients for integrating with their own websites to set up online sales for the first time.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The need to have an affordable online e-commerce solution became even more of an issue since many businesses could not carry out their regular brick-and-mortar operations during the past 15 months. As a company that provides web services to small and medium businesses, Shopify presented a fairly straightforward solution for us to offer websites that could be launched very quickly and be easily maintained by either the customers themselves or our technical staff. The Shopify Partners program is a great option that allowed us to facilitate setup and management of Shopify accounts on behalf of customers who could not mange it themselves.
Luke Hall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I offer Shopify to my website design clients if they need an eCommerce website designed. It's a great platform for eCommerce, not so much in terms of development but for the user that's going to be adding products to the website.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify is our central platform for selling D2C goods. It’s used by our digital marketing team. It enables us to manage our commerce catalog, customer base, front end website design and allows us to make WYSIWYG changes on the fly with zero back end developer support. It makes our User design to implantation process relatively seamless.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a co-founder at my company and we use Shopify basic as a resource to have a website and to allow for the purchase of drop shipped product from Printful. As a small business, Shopify has helped us reach a larger audience for our product and service offerings. Thank you!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Shopify is our ecommerce solution for selling our products. We center our entire company around Shopify for our frond end web presence to fulfillment to inventory management. We also use it for interfacing with advertising mediums such as social media and email marketing. We would not have a business without it.
Ashia Ackov | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I am an Independent Contractor and was asked to build an E-Commerce Webpage for a Client using Shopify. I am currently adding elements and adjusting the theme to fit our needs. It is not a hard program to jump into and get started, it just lacks things we are specifically looking for from a design perspective. But for building a store, it has everything you need.
Micah Jewell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Shopify for our online store for all our products. It solved the problem of having an e-commerce presence. It allowed us to have both physical in stock items as well as drop shipping items. It was also very easy to use for my 13yo son and business partner.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When a web-design client wants to sell something online I find Shopify to be the most cost-effective, fastest, and easiest way to get their store up and running. Even though most of my small business clientele already have a "website" I find myself recommending Spotify in addition to whatever online presence they may already have.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is being used as an eCommerce platform for some of our websites in order to sell some items digitally on our website. Not all of our organization uses this, but we do use it for those businesses that are selling products online. It helps sell products easily online.
John Crumpton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
One of our clients, a city farm in East London, uses Shopify to sell hand-made gifts, seasonal plants and farm produce. This is the online version of their bricks-and-mortar shop at the Farm, which only opens on weekends. As a charity, the Farm has to watch its budgets carefully. It wasn't economically workable to have the physical shop open during the week with the footfall.
May 21, 2021

Shopify for ROI

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify to sell a variety of merchandise online. We sell everyday merch and special edition merch to brand enthusiasts in the bass fishing industry. We use Shopify to organize inventory catalogs and sell merchandise directly on Instagram. We use the Instagram Shopping and integration to track conversions and sales to measure ROI on our social media advertising spend. We also use Shopify's built-in Google Analytics tracking to measure website behaviors and sales performance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify for our company B2B website. We added an app that allows us to have a "hidden side" you can sign on with wholesale pricing for our retailers only so consumers can see the products but can't buy directly on the site since we are 100% B2B. We also use the buy button store to hold virtual trunk shows for consumers allowing them to buy directly for that evening only.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work for an early stage medical device startup and we have been working towards selling our products for some time. We have always planned to have an online marketplace and Shopify has helped us accomplish that goal much faster than we thought possible. It is used across our entire organization as the marketplace for all of our products.
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