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Shopify

Shopify

Overview

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Recent Reviews

TrustRadius Insights

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as …
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Shopify Makes Selling, Easy

7 out of 10
November 11, 2022
We use Shopify for the sale of one of our product offerings. We needed a platform for people to easily purchase our product from instead …
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King of E-Commerce

10 out of 10
December 02, 2021
I'm using Shopify in my organization for my online E- Commerce platform. Shopify helps us to showcase our products properly in a very good …
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Shopify, or not?

8 out of 10
June 22, 2021
Incentivized
We use Shopify as our eCommerce tool across the whole organization. We're a small company, so we needed something we could set up and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Product catalog & listings (131)
    8.6
    86%
  • Branding (130)
    8.4
    84%
  • Visual customization (129)
    7.5
    75%
  • Product management (129)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

View all pricing

Shopify Lite

$9

Cloud
per month

Basic Shopify

$29

Cloud
per month

Shopify

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.shopify.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

1-Minute Demo of How Packwerk Works | Shopify Engineering

YouTube

Basel Shopify - Use One Click Import Demo Tool

YouTube

Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...

YouTube

Instant Search + for Shopify Demo

YouTube

Australia Post Shipping Labels for Shopify - App Demo

YouTube

Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.1
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

9
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

8
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8
Avg 7.8
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Product Details

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.

Shopify Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Shopify Videos

Subscribe to Shopify
Shopify is a powerful tool for ecommerce, but users will have to know how to setup products and collections to get the most out of it. We go through the process step by step.

Shopify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Shopify starts at $29.

PrestaShop, Volusion, and Miva are common alternatives for Shopify.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of Shopify are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(592)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.

Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.

Attribute Ratings

Reviews

(76-100 of 144)
Companies can't remove reviews or game the system. Here's why
Nichole Pelaez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify is currently used to host our eCommerce store and it fully supports our business. It is used by our whole organization for web design, operations and order fulfillment, shipping, marketing, and product management. Shopify addresses the main issue small and new business owners have when wanting to start an online store. They are supportive every step of the way adding so many apps that make it possible to have variety and automation with every aspect of your businesses. Shopify helps you customize webpages, processes credit card transactions, organizes your orders, and allows you to print shipping labels, track inventory, and use other programs to market and email campaigns to your customers. They have so many tools, apps, and support guides available it was essential to getting my business up and running and now fully operational and thriving. What’s best, I know Shopify will have what I need when my business is ready to take the next step and grow.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Shopify, combined with Custom Cat and Printful provide our private school system with an advertising avenue not previously afforded. We are now able to offer multiple designs in a multitude of colors, sizes, and styles without the overhead of having inventory. Everyone that orders become a walking, talking, and actionable billboard for the schools with almost no overhead or volunteering.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify is a handy website management tool. We have multiple websites through Shopify to sell different products through our companies. Our customer care team uses Shopify to get orders and then enter them into our system and get them started in our company. I update our websites with new products and promotions that I can run through Shopify, such as free shipping.
Rachel Blankenship | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify is used as our ordering system, as well as our POS system for our temporary brick and mortar stores. Customers are able to purchase through our website which is run by Shopify. Our fit stylists are then able to place orders such as exchanges for customers on the back end through Shopify. We are able to house customer information such as their shipping and billing address. And we also utilize an app within Shopify called Swell. This is used for our loyalty program in which each order that a customer places adds to their Swell and they are able to move up different tiers.
Steven Duran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Shopify as the sales platform for a subscription service that we offer customers. It's being used by our e-commerce line of business and it has been fairly successful so far. It allowed us to take an idea that we had and implement it really quickly without a ton of development resources.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have personally been using Shopify, for a small e-commerce store I run, for the last year. I set up a store and was able to start selling items and accepting payments very quickly after signing up. One of the biggest challenges for me (since this is a side business I work on) is that I cannot devote a lot of time or resources to get this up and running. That meant I would not be able to hire a dedicated design and development team to set up my e-shop. Shopify was the perfect solution for this. Their interface was really easy to understand, I really liked how everything is basically drag-and-drop simple. They were also able to set up my payment method without any hassles as well and that meant I could generate revenue from the get-go. Overall, this is the perfect e-commerce start-up tool for small and medium businesses.
December 16, 2019

Shopify Review

Adam Litvack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify is the backend for our 2 e-commerce websites. We operate 2 branded sites that serve as our customer-facing websites. Our e-commerce and Marketing team both use Shopify on an ongoing basis to sell online.
It manages our store catalogs, inventory, images and descriptions. With Shopify, my team can control the look and feel of the online stores with many tools and apps that expand options, giving us complete and total flexibility. Shopify excels on the backend as it’s all in the cloud, and we do not have to host the servers, payment gateways. It also includes a wide-ranging suite of tools and analytics.
December 14, 2019

Shopify Works

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Shopify as the platform for our official skincare e-commerce website. We have found it to be the best platform we have discovered thus far, especially if you are someone who is not very good at developing a website from scratch.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Shopify as an 'add-on' to our main retail websites. We use it to create additional 'mini sites' that allow for more marketing opportunities beyond what our main retail sites can provide.
Although those sites are large and robust, they don't always take advantage of the latest tools and trends the way Shopify does.
Lindsay Halsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At our search engine marketing agency, Shopify is a frequently used eCommerce platform by our customers. We, then, use Shopify for search engine optimization. The platforms allow us to implement search engine marketing best practices with ease.
Stephen Steinberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've used Shopify to test new products and new markets. Shopify is perfect for those cases because it's cheapest plan is functional enough to test a product and market, yet it has enough out-of-the-box themes to look presentable without much time and effort in customizations. BigCommerce has a bit more functionality but it's cheapest plan is more expensive and takes more effort to make presentable, so Shopify is perfect for rolling out a website quick and cheap.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify Plus is the version that we are using and it is the best online platform that we have found, bar none. We have used several different systems, including but not limited to OFBiz, Magento, and BigCommerce. Each of those other platforms have severe limitations or problems, and we have encountered none of them with Shopify. The best part for us is that we are saving thousands of $$ per month, from just hosting and general fees for merchant accounts to developers and server issues. And between the 3 active sites that we have on Shopify Plus, we are doing around $20M in sales. We love the app store and that really provides so many quick fixes or plugs gaps that we need and most of them cost little to nothing to add into your store. We couldn't be more pleased with Shopify and it has changed how we do things for the better!!!
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We run Shopify Basic for eCommerce as a second storefront for our luggage business. It is used as an independent store platform alongside our BigCommerce platform. Given Shopify is a top eCommerce platform, we decided to try it and test out its performance compared to our BigCommerce store.
Marcio Vizoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Shopify was the platform chosen to create our company's online sales site. We needed a platform that was intuitive and easy to operate, and that could be operated by several people in our team. We also wanted a platform that was highly customizable, where we could leave it with a unique identity without appearing generic or too much like other sites. Shopify seemed to fit perfectly in these points, and with it implemented we have all our online sales procedures automated, being able to realize sales with more efficiency, agility, and safety.
Mandy Cramer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I manage the Shopify for my brand producing enamel pins and accessories. I love Shopify because I can integrate my web shop with my social media like Instagram, Facebook, etc. 97% of all my sales come from Instagram and being able to have an easy way for my customers to click on products and easily access my very user-friendly website is probably the number one reason for my sales.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a small company, we needed an easy solution to quickly sell our products online. Shopify provides this for us while being affordable and user-friendly. Their support is great too in case you have questions! We use Shopify across many departments (support, operations/fulfillment, finance, and marketing) to fulfill orders and track our sales.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
After comparing eComm solutions for a client, we went with Shopify as the preferred solution when building their site. They were a startup and the ease of management of products, lack of hassle of site maintenance, and built-in integration w/ Amazon were the major factors that made us go w/ Shopify.
Stacy Heitzman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Shopify is used to set up an eCommerce boutique for a non-profit to sell the products they create. It is being used across the entire organization. It allows for individuals that are not local to purchase items from the online store as if they had visited it.
Ashley Gennett | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We were trying to make our products (which are software based) easier or our users to purchase and look at. We also host a bi-annual conference, where Shopify has helped us list and highlight all products & items we are presenting on, to make it easier for our attendees to purchase them.
Marlon Seijas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I must confess that I use this product only to carry out a personal project of a third person. My company has its own web page. In this sense, I want to tell you that during the time we were in this project, it was very useful for me and I learned it for myself. I have always played in the role of a computer, but when you discover the world, you may see something on your computer screen and you can go shopping virtually or do other things, and your amazed. I said that I have been reborn. I have discovered the communication highway.
September 07, 2018

Easy eCommerce with Shopify

Daniel Choi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Shopify was being used across the whole organization. I used it to list a curated list of products. The reason I used Shopify was because it allowed me to create a website in a clean manor with minimal time and also accept payments. It also had a free trial of 60 days which allowed me to play around with the design of my website before launching live.
August 20, 2018

Easy for ecommerce!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the sales department. We built us a shop online and are selling everything we can on it. It addresses the problem of having to go through Amazon or setting up shop on Craigslist. This has made us a lot more successful in selling things. We also don't have to go to many trade shows anymore s it has saved us money there.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Shopify was identified for a lead generation and conversion initiative for one of our business teams. Some of the requirements included the ability to process no-charge orders (samples) as well as e-commerce. The ability to automate communications throughout the buyer's journey (e.g. cart-abandonment communications, order confirmations and follow-ups) was a must-have. Additionally, the system needed to hold the capability to integrate with various third-party shipping applications (e.g product fulfillment). Because of the comfort in using the platform, Shopify POS was used by inside sales stakeholders as well as marketers who were transacting at industry tradeshows, providing value far beyond initial scope.
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