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Signpost

Signpost

Overview

What is Signpost?

Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive…

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Recent Reviews

TrustRadius Insights

Signpost has helped businesses of all sizes increase their customer base and reach a wider audience. Users have found that Signpost …
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Pricing

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What is Signpost?

Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

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Signpost Digital Local Ad Network Video Demo

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AR Signpost - Demo

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Product Details

Signpost Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Signpost has helped businesses of all sizes increase their customer base and reach a wider audience. Users have found that Signpost improves customer engagement and fosters stronger relationships by enhancing their online reputation and promptly addressing any negative feedback. With Signpost, customers have been able to gather valuable insights from customer feedback to improve their services and optimize their marketing strategies based on data-driven decisions. Signpost's customer service has received positive reviews from users who find them quick to help. While some users have expressed hope for improvements, they still give Signpost an overall rating of 4 stars.

One key use case of Signpost is its ability to assemble client reports by capturing emails, phone calls, and credit card dealings. This has led to customer retention, increased loyalty, better reviews, and referrals, ultimately resulting in revenue growth for businesses. Another important use case is Signpost's online review solicitation feature, which helps businesses sort out negative reviews and generate more positive ones. Many businesses also use Signpost as a CRM for email newsletters and review generation. However, some users have had negative experiences with Signpost, describing it as a scam or useless. It's worth noting that while some users have had issues with certain aspects or features of the product, others find it simply awesome in terms of helping businesses improve their online presence, receive positive reviews, and engage new contacts.

User-Friendly Interface: Many users have praised Signpost for its user-friendly and straightforward interface, with multiple reviewers stating that it is the most intuitive email-sending platform available. They appreciate how easy it is to navigate through the platform and perform tasks quickly.

Automated Review Request System: Signpost's automated review request system has received high praise from users. Several reviewers have mentioned that this feature allows businesses to easily collect and manage customer reviews, improving their online reputation and increasing customer loyalty. Users also appreciate the tools provided by Signpost to respond promptly to reviews.

Accurate Email Tracking: Users highly value Signpost's statistics on email opens and clicks, considering them highly accurate and reliable. This feature enables businesses to track engagement and measure the effectiveness of their email marketing campaigns. Multiple users have expressed satisfaction with this functionality provided by Signpost.

Unauthorized Discount Coupons: Many users have expressed their dissatisfaction with the software sending out discount coupons without obtaining their consent or approval first. This practice has been seen as intrusive and unwelcome, leading to negative experiences for these users.

Difficulty Integrating QuickBooks Data: Users have encountered challenges when trying to integrate QuickBooks data into the software due to its unique payment process. This has resulted in frustration and a hindrance to their workflow, as they are unable to seamlessly synchronize their financial information.

Premature Email Sends: Some users have reported instances where the software sends emails prematurely to customers. This premature communication can lead to confusion and potential miscommunication between businesses and their clients. The lack of control over email scheduling has caused frustration among these users who expect more precise timing in their customer communications.

Based on user reviews, here are the three most common recommendations for Signpost:

  1. Consider other similar products for small companies on a budget, as Signpost may not be the most cost-effective option.
  2. Signpost is highly recommended for larger companies due to its suitability for their needs.
  3. Users have reported that Signpost works immediately upon implementation.

It is worth noting that some users caution against using Signpost, believing that it may not provide satisfactory results for the money invested. On the other hand, there are indications that Signpost is expanding its product to be more agency-friendly, making it a better option for agencies.

While Signpost may not be suitable for high-touch, relationship-based businesses or maintaining branding consistency due to limited white-labeling and customization options for emails, these recommendations highlight the potential value of the tool for different types of businesses.

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