The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...
It is great for larger corporations with a larger budget, have experience with HTML or IT support on staff, and have numerous subscribers (email recipients) to send email campaigns. It is easy to create lists (sub-sets of subscribers) in ExactTarget. Very easy to manage numerous subscribers with...
The tracking system is really useful to determine how many times a lead has been touched, this allows us to track ROI and pinpoint exactly where and when we captured a lead, and what actions it took to nurture them to a Sales Qualified Lead and finally to a Closed/Won Customer.
Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua) Review: "Eloqua - She Drives Me Crazy... but I can't help myself..."
Marketo Marketing Automation,Eloqua,Silverpop Engage
Oracle Marketing Cloud - Oracle Cross Channel Marketing to Consumers (Responsys) Review: "A great tool , but we haven't yet fully harnessed its power."
This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system.
Constant Contact is a relatively easy to use tool with a nice selection of templates and easy social media and events incorporation into the email. While there are a few issues with lag time, complicated photo uploading, creating sign-up forms, and block customization issues, it is a good tool to...
Google Analytics is well suited for small to medium businesses with a substantial amount of traffic. If you are going beyond the scope of 20 goals, are getting a bazillion hits to your site and have thousands of channels, you may want to look at their premium product.
Our experience was on selling large items in small quantities, e-mail automation worked pretty well. In the selection process, we asked about the Magento e-commerce integration and checked the usage of Emarsys interface.
dotMailer is a great tool whether you are a standalone shop or a global company...To any colleague within our Group, I would 100% recommend dotMailer.
Review: "Are you ready to grow your business? Outstanding results available with Infusionsoft IF you put in the time!"
I've been helping other small business owners with their Infusionsoft accounts. These business owners are using it for their entire organization to better streamline their programs and get their business setup to scale and grow more easily. Infusionsoft helps streamline the software and tools...
Review: "SharpSpring is a smart choice if you're looking for a marketing automation and lead nurturing solution"
I think Cheetahmail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment...
Review: "SugarCRM Professional - Gets the job done when your organization is tight on a CRM solution budget."
SugarCRM does the trick if you are looking for an open Source CRM application and you don't have a ton of cash for the big name CRM platforms.