Marketo Marketing Automation
February 4, 2015

 14 |   0 |  0
5 out of 0 - 5

Silverpop Engage … We moved from Silverpop Engage to Marketo. Marketo took our campaigns to the next level

Read Kimi Fowler's Full Review

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Salesforce Marketing Cloud Email
April 21, 2015

 4 |   0 |  0
4 out of 0 - 5

I believe this is a very solid solution for email marketing. It is a very powerful platform and ExactTarget has been very diligent in improving the platform. One of the lacking features is the social sharing and Forward to a Friend which we are currently addressing with them and pushing to do a...

Read Danny (Danny Blaq) Tran's Full Review

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HubSpot
August 29, 2013

 26 |   3 |  0
4 out of 0 - 5

The tracking system is really useful to determine how many times a lead has been touched, this allows us to track ROI and pinpoint exactly where and when we captured a lead, and what actions it took to nurture them to a Sales Qualified Lead and finally to a Closed/Won Customer.

Read Danny Chan's Full Review

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MailChimp
April 8, 2015

 122 |   2 |  0
4 out of 0 - 5

Except for the differences in how MailChimp handles the database in comparison to other companies like Constant Contact and Aweber, which are others I've worked with, once you gain an understanding of how it works, not much else can beat it.

Read Christine Tabor's Full Review

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Constant Contact
March 10, 2015

 76 |   1 |  0
4.5 out of 0 - 5

We selected to use Constant Contact because of the clean designs and the ability to improve tracking, RSS feeds and address management. It is very important to be able to monitor how our newsletter is being received.

Read Ty Swartz, CPP, USN Ret.'s Full Review

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Bronto Marketing Platform
December 20, 2014

 22 |   0 |  0
2.5 out of 0 - 5

If price isn't an issue, and you need a lot of reporting tools, Bronto Marketing Platform is a great system.

Read Barbara Wiesner's Full Review

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Yesmail
December 4, 2014

 47 |   0 |  0
1.5 out of 0 - 5

We will likely renew because we have some large Enterprise clients that utilize the system and we inherited that relationship and it is currently going smoothly.

Read Bobby Pierce's Full Review

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IBM Unica
March 28, 2014

 592 |   1 |  0
4.5 out of 0 - 5

The more data you have, the more likely I would recommend IBM Campaign over the other tools in the market. It is truly an Enterprise Marketing Management solution, that can be built on as you mature your marketing requirements from traditional channels to the evolving channels under the digital...

Read Brent Banning's Full Review

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Adobe Campaign
March 21, 2014

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 249 |   1 |  0
2.5 out of 0 - 5

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff.

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Oracle Responsys
March 31, 2014

 85 |   0 |  0
3 out of 0 - 5

This tool is in reality more robust than we need it to be...We cast a large net and post significant revenue across 14 ecom sites, however this tool may be better suited for organizations with one ecommerce site that is within the top 500 and has vast email lists and lots of data on their...

Read Deirdre Daily's Full Review

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CheetahMail
December 18, 2014

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 39 |   0 |  0
4 out of 0 - 5

I think Cheetahmail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment...

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BlueHornet
March 18, 2015

 46 |   0 |  0
0.5 out of 0 - 5

The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients...Additionally, their reports are often inaccurate.

Read John Veit's Full Review

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WordPress
March 18, 2015

 17 |   1 |  0
5 out of 0 - 5

One positive aspect of WordPress is that posts appear quickly in search engine results. It's SEO friendly and can be made even more so with the addition of plugins like WordPress SEO by Yoast. That makes it easy for people to find your site. In my own case, that equates to more leads from potential...

Read Sharon Hurley Hall's Full Review

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Google Analytics
February 25, 2015

 28 |   0 |  0
5 out of 0 - 5

The new features from the Universal Analytics update in late 2013 make the tool that much more useful. There are still unexplored features to consider and all of it amounts to more power and ability to gain insight into your site, what the traffic there is doing, where is came from and where it is...

Read Rob Dautel's Full Review

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Infusionsoft
October 4, 2013

 230 |   4 |  0
3.5 out of 0 - 5

Infusionsoft is currently at the core of our business. Lead gen, conversions to list, conversions to appointment, conversions to clients. It saves us time, money and we love it, most days.

Read Clifford Jones's Full Review

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Tableau Public
September 17, 2014

 115 |   0 |  0
5 out of 0 - 5

Ease of use, using a drag and drop user interface is paramount. Tableau offers a unique "show me" function where up to 24 different visualization types can be selected with a click (only valid choices are highlighted). This really helps novice users decide what type of chart works best....

Read Steven Bohlender's Full Review

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AWeber
December 9, 2014

 25 |   0 |  0
5 out of 0 - 5

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more)

Read Nichol Skaggs's Full Review

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