Overview
What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
My experience with Similarweb
TrustRadius Insights
The MVP - Most Valuable Product - for Digital Market Intelligence
Good business tool for marketing purpose
Similarweb is like having a crystal ball for the digital world
Really useful tool with a wide variety of uses
Similarweb PRO Review
Similarweb Pro- The Perfect Tool for the Pro Marketer in you
My experience prospecting leads
Similarweb Pro a great additional to a digital team tech stack
A Game-Changer for Lead Generation
Similarweb is a great solution for small businesses without a huge team.
We really needed the ability to better …
Great Product as Advertised
Very powerful tool for preliminary PE diligence
Similarweb Pro
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
Pricing
Free
$0
Enterprise
Contact sales team
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
Features
SEO
Core features related to search engine optimization
- 7.1Keyword analysis(11) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 6.7SERP ranking tracking(8) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.1Competitive analysis(10) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 5.9Contact information(4) Ratings
Information about individual contacts is available and high quality.
- 6.5Company information(6) Ratings
Information about companies/accounts is available and high quality.
Financial Research
The most important features for the effectiveness of a financial research platform
- 5.6Industry-Specific Information(7) Ratings
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
- 5.9Independent Research Access(4) Ratings
The ability to access third-party analyses, e.g., Morningstar reports
- 4.7Macroeconomic News(5) Ratings
The quality and completeness of news and information about current macroeconomic events and trends
- 6.9Search Tools(8) Ratings
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
- 7.6Competitor Research(12) Ratings
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
- 5.9Consumer Feedback(4) Ratings
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
- 6.5Competitor alerts(7) Ratings
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
- 7.5Market Insights and Reports(4) Ratings
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Similarweb?
Similarweb Competitors
Similarweb Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(208)Community Insights
- Business Problems Solved
- Pros
- Cons
SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 116)A great tool to evaluate websites
My experience with Similarweb
Good business tool for marketing purpose
Similarweb is like having a crystal ball for the digital world
Really useful tool with a wide variety of uses
Similarweb PRO Review
- Understand audience behaviour
- Competitor website analysis
Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data
My experience prospecting leads
It has room for improvement in SEO rankings, as sometimes they do not appear consistent.
A Game-Changer for Lead Generation
Comprehensive Data Analytics: Similarweb PRO offers valuable insights into competitor strategies, traffic sources, and audience demographics, enabling informed decision-making, optimized marketing, and new growth opportunities.
Global Market Analysis: The location feature helps identify untapped markets, allowing businesses to strategically target specific regions and diversify their customer base, expanding their international presence.
Cons of Similarweb PRO:
Pricing:The platform's comprehensive features come at a cost, which might be prohibitive for smaller businesses or startups, potentially limiting access to critical insights.
Data Limitations: While providing valuable data, Similarweb PRO's accuracy and depth may vary for certain regions or websites, prompting the need for cross-referencing with other sources for making important business decisions.
Great Product as Advertised
- SEO & Traffic Analysis
- Building consumer cohorts & digital profiles
- Finding relevant digital partnerships
- Impact of Online to Offline
- Offline impacts to online trends
Very powerful tool for preliminary PE diligence
Similarweb Pro
Similarweb PRO takes insights to the next level
Great tool to review in/out-bound leads!
Similar Web a great tool finding Affiliates
Nice and Accurate Tool
Similarweb PRO review
1. Competitive intelligence.
2. Understanding trends.
3. Finding new marketing opportunities.
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you
Go deeper on analysis with Similarweb!
Review of Similarweb
Unleashing Competitive Advantage
- Competitor Analysis
- SEO Strategy Development
- Market Research
- Evaluating Marketing Channels
- Small Websites or Niche Markets
- Real-time Data Needs
- Budget Constraints