Simply Measured (discontinued)

Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.

Right now Simply Measured is a good solution for those medium sized business that are big enough to need social measurement, but can't afford something like Sprinklr. It's a great way to be able to show a little more ROI in your own social efforts, and to also understand the amount of chatter happening about your brand. If I could have afforded it, I would have loved a program like Sprinklr that I feel is a little more idiot-proof and user friendly. That said, for the price it did the job and helped our team mature.

Simply Measured is a great tool for account analysis. If you are reviewing individual accounts on Twitter, Facebook, etc., it provides in-depth analysis and can calculate individual message reach. For global or macro analysis (what's trending globally or nationally), the tool is less useful. You may want to consider a different tool for that.

Simply Measured is well suited to all scenarios for reporting, generating quick insights and ability to share with internal teams not privy to analytics so they can understand performance. Convenience is the best part that makes it fit in all scenarios.

Every situation! Just start by using their free reports and you'll see the value.

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?

This tool is invaluable for customer care monitoring and social reporting. The investment though only makes sense when clients or brands want this sort of reporting on a weekly basis - as for monthly reporting only, it's hard to justify the hours saved vs. the money invested. You really need to understand what a client expects from their data and if plain Excel sheets are fine, this tool is overkill - but for those who really want more and expect outputs visually - this tool is great.

The only restriction I would foresee would be budget. Simply Measured was an absolutely great social media reporting tool. In my current role, the budget doesn't allow for Simply Measured so I am left to use a multitude of platforms rather than one concise tool. One consideration you may want to ask during the selection process is, "do I need this robust of a reporting tool?" Some clients don't need that deep of a dive into their analytics, so it's important to align where you're spending your dollars with what your client values.

Monitoring/budget limits are a big concern. Deciding on monitors must be well thought out. Other tools are better suited for competitor analysis.

Do you need to customize digital / social media measurement reports and generate them on a frequent basis? Then simply measured might be the way to go.

Although, we did not pay for Simply Measured and I was not able to use it very long…I still recommend this software to anyone tracking legitimate metrics around social media, setting goals and attempting to achieve them.