Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its...
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- Role-based user permissions (19)9.090%
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- WYSIWYG editor (19)8.080%
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Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile-accessible for end users so as to provide a varied and tailored environment that is sensitive to visitor characteristics. Localization and regionalization allow the end user to see content in their home language. Analytics track visitor behavior, which aids in the generating of marketing reports and facilitating rule-based targeting. Experience Profiles give a rich understanding of single or groups of similar individuals, to give customer insights. The Sitecore Experience Database contains customer data and can draw additional data from CRM connected to it, for profiling visitors. Sitecore also has an AppCenter, where features can be augmented and expanded.
Sitecore is a paid platform for businesses of all sizes, and pricing varies accordingly with implementation and scale. Its licensing models is based on the number of Sitecore server installations and simultaneous users. When it is implemented as an Intranet pricing varies according to number of employees with access to it.
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- Sitecore Experience Manager has allowed the roll out of very big and complex platforms.
- Streamlined content creation processes with approvals built in
- Reduced the time spent managing content and documents.
- Sitecore has allowed the roll out of very big and complex platforms.
- However it was very expensive to implement and maintain.
- Increased conversion rates due to personalized and optimized experiences
- Increased knowledge of customers and unique behaviors among personas
- Streamlined content creation processes with approvals built in
- Good feedback received from mobile users (responsive design, renders nice)
- Speed to deliver value-added updates to the site for customers.
- Our site was designed in a way that encouraged users to take advantage of our other offerings (webinars, live calls) . Since having our sites developed on Sitecore, we've seen that cross-service usage significantly increase.
- We're able to have unlimited users in Sitecore at any given time. Having 10-12 people making web updates at the same time is helpful during busy seasons.
- We've published more than 1,400 new articles/blog posts in the past year. And they're all still housed on our website.
- We've generated an average of 3,600 leads per year by building forms in Sitecore
- No real ROI story yet
- The potential is promising
- Actually evaluating other A/B testing tool right now since we haven’t been able to get it working in SC.
- It has a positive impact on mapping the business needs with the deliverable
- Customer were happy with the solutions
- Since moving the site to Sitecore we have had an increase in conversion - that's the ultimate goal of all these things. It's likely to be partly tied in to the re-design that happened at the same time, but the way in which you can personalise and change things really helps give the best customer journey.
- The negative impact we've seen is mainly due to expectations around how easily things can be shared between separate instances of Sitecore - if you haven't built stuff sharable it won't be sharable, but the business have been sold Sitecore (partly) on the basis that things would be easily sharable.
- My developers don't all like working in Sitecore - it takes time to learn, takes a long time to build and run as well as requiring a few processes around it, like Unicorn Sync, etc. One of my devs has actually asked to not work on it again! So, a potential recruitment issue.
- Limiting the estimation of ROI to the gains you get as a result of a big bang re-platforming effort, without considering the possible gains as a result of ongoing improvements, may be leaving out a BIG part of the equation. With the team trained to make use of higher level marketing functions and a metrics-friendly corporate culture in place, you are now poised to get down to the real tuning effort. One of the more dramatic case studies that comes to mind is the story of the $300 million button – a string of small theories and an inclination to test can potentially offset any initial investment costs.
- These five considerations are a good start to begin creating a strong case for investment in a CMS solution like Sitecore. Once your organization has decided on a deployment, the next step is finding the right partner. When you come to that step, reach out to our nonlinear digital team and we'll get you started.
- ROI depends on what features the customer wants to leverage from Sitecore. Sitecore is not just a CMS. It's CEP platform which comes with Analytics, Personalization, A/B Testing, and Email for marketers modules etc., out of the box.
- Based on my experience some of the customers lean towards third party services. This is primarily due to lack of the understanding of these features. If a customer leverages these out of the box features ROI will be high. It depends on how much is being [sent] to third parties services.
- Sitecore has very good accelerators in the market. These accelerators allows you to create response sites very quickly. If a simple campaign site takes 50K to build the site may save at least 50% of that cost. Examples of site accelerators are Brainjocks, Keystone, Cognifide etc.
- I was initially one of the biggest opponents to switch from our homemade CMS to Sitecore. As you can see from my review I am a big fan of it now. While the initial investment was significant, no one ever brings up switching to something else. We all believe this is the best platform for our needs.
- Because of the rule-based display logic based on previous user interactions our website users are able to experience a site that is uniquely geared to them in a way we had never thought possible.
- As a digital agency, it allows us to service clients with larger budgets and more intense needs.
- From our clients perspectives, they have been very happy with the flexibility and performance Sitecore offers their business. They also are secure in the knowledge that it will be able to cover future, not-yet-foreseen needs.
- Positive - tracking, efficiency, and product management
- Negative - difficult ROI tracking and no customer tracking on a deep page level
- Sitecore eliminates the need for a developer to make constant updates to our site.
- Meaningful Data: Ability to track Engagement Value of visits and details about visitors and integrate with CRM makes it easier to identify how digital marketing is meeting/failing organization's business objectives.
- Improved Lead Conversion and Customer Retention: Personalized content marketing allows digital marketing teams to effectively be marketing on a 1:1 level on a mass-marketing scale.
- Centralized Platform Management: Teams require knowledge of fewer systems to conduct digital marketing efforts due to the "all-in-one" nature of Sitecore.
- ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
- Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
- "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
- If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
- Increased end-user engagement.
- Increase communications between our leaders and visitors. Through our integrations and community portals, we have over 15,000 people now interacting via www.second.org each week.
- Increased engagement in prayer.
- Ease of Access
- Expanding Online Community
- Generating Higher Demand
- Engaging Your Audience
- Increased Efficiency - Many users can be working in the tool at one time
- Increased Organization of assets
- Better digital visitor tracking
- Better data saved into our CRM from our lead generations efforts
- Better 1-1 marketing on our digital channels (email and web)
- Reduced time spent on simple web page changes
- Increased ownership of website areas by the appropriate subject matter experts throughout the business
- Improved responsiveness to requests for large-scale website changes
- Better ROI
- Better customer engagement
- Faster Processing time for content updates
- Increased efficiency in managing multiple/complex pieces of content and website analytics
- Shorten development time for building complex website features
- Robust platform that minimizes downtime and support issues
- Better customer service; by allowing multiple users to update content, our clientele receives information faster.