Sitecore Web Content Management is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile-accessible for end users so as to provide a varied and tailored environment that is sensitive to visitor characteristics. Localization and regionalization allow the end user to see content in their home language. Analytics track visitor behavior, which aids in the generating of marketing reports and facilitating rule-based targeting. Experience Profiles give a rich understanding of single or groups of similar individuals, to give customer insights. The Sitecore Experience Database contains customer data and can draw additional data from CRM connected to it, for profiling visitors. Sitecore also has an AppCenter, where features can be augmented and expanded.
Sitecore is a paid platform for businesses of all sizes, and pricing varies accordingly with implementation and scale. Its licensing models is based on the number of Sitecore server installations and simultaneous users. When it is implemented as an Intranet pricing varies according to number of employees with access to it.