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Sizmek Ad Suite (discontinued)

Sizmek Ad Suite (discontinued)
Formerly Amazon Ad Server

Overview

What is Sizmek Ad Suite (discontinued)?

Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.

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Learn from top reviewers

Great Platform with some Weaknesses

Rating: 8 out of 10
January 18, 2020
IncentivizedVetted ReviewVerified User
This is used by our whole department as our ad server. This allows us to track all of our media buys as well as monitor viewability and verification.
Continue reading
Heather Annette Riley
Employee - Other
Enterprise Account Manager
Zenreach
Sizmek Ad Suite (discontinued)2 years of experience

Sizmek Gets the Job done, just a little slower

Rating: 6 out of 10
May 2, 2018
IncentivizedVetted ReviewVerified User
As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then ta...
Continue reading
Collin Berg
Technician - Other
Freelance Web Developer
SJI Associates | Design & Advertising
Sizmek Ad Suite (discontinued)2 years of experience

Great guys behind a great platform

Rating: 8 out of 10
September 12, 2017
Vetted ReviewVerified User
As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in o...
Continue reading
Paolo Manara
Manager - Information Technology
Head of Operations & Technology
GroupM Connect Italy
Sizmek Ad Suite (discontinued)2 years of experience

Sizmek - easy to use ad-server and great customer service!

Rating: 7 out of 10
March 23, 2017
IncentivizedVetted ReviewVerified User
It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there'...
Continue reading
Lisa Cao
Supervisor - Marketing
Digital Media Supervisor
Amobee
Sizmek Ad Suite (discontinued)1 year of experience

Sizmek is great but there is room for improvement.

Rating: 8 out of 10
May 11, 2016
IncentivizedVetted ReviewVerified User
Currently, we use Sizmek for all of our reporting and its only used within our department.
Continue reading
Andrew S. Perry
Employee - Marketing
Assistant Digital Media Planner
The Garage Team Mazda
Sizmek Ad Suite (discontinued)1 year of experience
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Pricing

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Sizmek Ad Suite (discontinued)

Sizmek Ad Suite (discontinued)

N/A
Unavailable

What is Sizmek Ad Suite (discontinued)?

Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

4.4
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.8
Avg 7.7
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Product Details

What is Sizmek Ad Suite (discontinued)?

Sizmek Ad Suite, from Amazon Advertising since being acquired in December 2019, was a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It was rebranded to Amazon Ad Server, but later discontinued in 2024.

Sizmek Ad Suite (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.

Reviewers rate Ad attribution reporting highest, with a score of 9.

The most common users of Sizmek Ad Suite (discontinued) are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Sizmek is my favorite

Rating: 10 out of 10
Incentivized
April 26, 2016
SK
Sarah Katcher
Senior Media Planner
Cramer-Krasselt (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Sizmek Ad Suite (discontinued)
3 years of experience
View profile
Use Cases and Deployment Scope
I've previously used Sizmek as our ad server, RFP/Proposal process manager, and reporting tool. Sizmek created a seamless transition from one step to the next, is user friendly, and dynamic to allow the user to do whatever they need. I love Sizmek.
Pros
  • Smart Planning - this is the tool that provides a process for RFPs, Proposals, and Final IO issuance. This tool was great not only to facilitate these processes, but housed all of these documents on a platform that anyone can view at a later date, prevented errors, and cut time in evaluation and implementation
  • Reporting - the reporting interface is very user friendly and can pull whatever you need. The export is easily made into a pivot as opposed to being formatted, and made our analytics timeline more client-appeasing
  • Support - the Sizmek support team is AMAZING! Very responsive, helpful, and timely.
Cons
  • Making changes to existing/live placements can be difficult, but I don't think this can be avoided in any ad server
Likelihood to Recommend
Sizmek overall is my favorite ad server, media tool, and reporting interface. I'd recommend Sizmek for anyone.
Sizmek Ad Suite (discontinued) Feature Ratings
Ad Campaigns (5)
80%
8.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
100%
10.0
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
Return on Investment
  • Process efficiency
  • Reporting capabilities
  • Customer service
Alternatives Considered
  • dcm, adswerve and dfa
Sizmek is much more user friendly, provides better support, and offers more 'planning' tools beyond trafficking.

Great guys behind a great platform

Rating: 8 out of 10
September 12, 2017
PM
Paolo Manara
Head of Operations & Technology
GroupM Connect Italy (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Sizmek Ad Suite (discontinued)
2 years of experience
View profile
Use Cases and Deployment Scope
As an ad server, it is used by ad ops in order to track marketing campaigns, implement 3rd party tracking pixels and to track users behaviors on the website. By marketers in order to monitor the marketing initiatives.
Pros
  • Customer support
  • Flexibility
  • Partnerships
Cons
  • UI
  • Google adwords integration dependencies
  • Debugging tools
Likelihood to Recommend
If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient.
Sizmek Ad Suite (discontinued) Feature Ratings
Ad Campaigns (5)
68%
6.8
Ad campaign creation
70%
7.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
70%
7.0
Sequence targeting
60%
6.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
80%
8.0
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
80%
8.0
Return on Investment
  • Savings on adserving costs
  • Better customer support offered to the client
  • Reduce campaign go live
Alternatives Considered
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

Sizmek - easy to use ad-server and great customer service!

Rating: 7 out of 10
Incentivized
March 23, 2017
LC
Lisa Cao
Digital Media Supervisor
Amobee (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Sizmek Ad Suite (discontinued)
1 year of experience
View profile
Use Cases and Deployment Scope
It was used as an ad server by department--I was on the BMW/MINI team that used it. It helps consolidate creative by placement (easy to view creative in the server) and there's good customer service support.
Pros
  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Cons
  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners
Likelihood to Recommend
Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.

Sizmek Ad Suite (discontinued) Feature Ratings
Ad Campaigns (5)
84%
8.4
Ad campaign creation
80%
8.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
60%
6.0
Data Transfer
60%
6.0
DSP integration
60%
6.0
Ad Reporting & Analytics (6)
83.33333333333334%
8.3
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
80%
8.0
Return on Investment
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Alternatives Considered
We selected Sizmek because they are trusted and respected in the industry, and known for customer service.

My time with Sizmek

Rating: 8 out of 10
Incentivized
January 16, 2017
Verified User
Manager in Other
Marketing and Advertising Company, 1001-5000 employees
Vetted Review
Verified User
Sizmek Ad Suite (discontinued)
3 years of experience
Use Cases and Deployment Scope
Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.
Pros
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
Cons
  • Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
  • Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
  • Easier bulk creative uploads - Sizmek requires a template to upload multiple files
Likelihood to Recommend
Sizmek provides all of the needs to fully build out a standard media campaign. From setting up all placement parameters, to uploading static banners, to trafficking ad tags, Sizmek makes things very seamless
If a campaign becomes more intricate such as including video or building rich media, Sizmek does not offer the best tools and ease of use as some competitors
Sizmek Ad Suite (discontinued) Feature Ratings
Ad Campaigns (5)
44%
4.4
Ad campaign creation
70%
7.0
Ad deployment
80%
8.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
N/A
N/A
Sequence targeting
N/A
N/A
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
81.66666666666666%
8.2
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
80%
8.0
Return on Investment
  • Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
  • Sizmek gave us insight into creative performance where we were able to leverage for future campaigns

Sizmek Gets the Job done, just a little slower

Rating: 6 out of 10
Incentivized
May 02, 2018
CB
Collin Berg
Freelance Web Developer
SJI Associates | Design & Advertising (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Sizmek Ad Suite (discontinued)
2 years of experience
View profile
Use Cases and Deployment Scope
As a creative, I use Sizmek to upload all assets that the publishers use. After the creative process is done, we upload HTML5 ready and Rich Media Enabled Ads that are then tagged and sent to the publishers. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are usually direct response based, so being able to create and add pixels and track results with assurance is very important.
Pros
  • Uploading multiple ads in bulk
  • It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
  • The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
Cons
  • User Interface is dated and clunky
  • Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently
Likelihood to Recommend
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Sizmek Ad Suite (discontinued) Feature Ratings
Ad Campaigns (5)
48%
4.8
Ad campaign creation
60%
6.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
N/A
N/A
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
85%
8.5
Ad dashboards
70%
7.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
80%
8.0
Return on Investment
  • Being versed in all the ad platforms allows our creative agency to be open to all opportunities a client or publisher might need creative for.
  • Tag auditing client's websites is made much easier with the testing mode pop-up function for conversion tags
Alternatives Considered
When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
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