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Formerly Kenshoo


What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Recent Reviews

TrustRadius Insights

Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
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Popular Features

View all 13 features
  • Ad performance reports (12)
  • Ad dashboards (12)
  • Ad campaign creation (11)
  • Ad conversion tracking (12)
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Starting Price

Entry-level set up fee?

  • Setup fee required


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

बालिका आदर्श विधालय में SKAI


Workout Demo Navei Skai


LinnenLook Meubelstof Demo -


Amore Velours Demo -


Outdoor Pro Demo -


Microsuède Demo - Skai leer nl

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Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Avg 7.8
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Product Details

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Skai Features

  • Supported: Advanced Algorithms
  • Supported: Workflow Automation
  • Supported: Automated Execution
  • Supported: Bulk Management

Skai Video

For more information please visit: For the English video please view:

Skai Competitors

Skai Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software are common alternatives for Skai.

Reviewers rate Ad performance reports highest, with a score of 9.8.

The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.

Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.

Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.

In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.

Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.

Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.

Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.

Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.

Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.

Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.

Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.

Based on user reviews, there are three common recommendations for Skai and Kenshoo:

  1. Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.

  2. Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.

  3. As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.

Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.

Attribute Ratings


(1-16 of 16)
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Score 10 out of 10
Vetted Review
Verified User
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
  • Cross-account weekly performance comparison report
  • Mirroring feature for changes on existing campaigns
  • Native Bidding Strategies
  • Audit and Alerts
  • Need more automated applied changes.
  • Has to provide with more conditions and criteria on the audit tool.
  • Hierarchy could be a bit confusing.
There were some accounts that were targeting multiple states, very large targeting, and product inventory. I started leveraging Skai (Kenshoo) smart bidding and performance started to skyrocket, then I learned that Kenshoo's smart bidding works best with high volume campaigns, so I started using their bidding system with high volume campaigns and started to see performance improvement across those accounts.
Score 8 out of 10
Vetted Review
Verified User
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.
  • Algorithmic Bidding
  • Automated Actions
  • Bulk Optimizations
  • Account Overview and Quick Analysis
  • Making the use cases easier to understand
  • Ecomm ad scheduling, confusing application
  • Easy keyword additions from Search Query tab
Skai helped our client to improve their ROAS within Amazon Search. Their algorithmic bidding has a thoughtful structure [that] helps to improve performance, with easy goal adjustment to push more volume or higher profitability. Other similar platforms like Marin use more complicated bidding portfolios, whereas Skai allows for easy setup and management by setting a single goal.
September 14, 2021

Great experience

Score 10 out of 10
Vetted Review
Verified User
It helps me to manage multi publishers campaigns in single place
  • Managing campaigns
  • Improve my campaigns
  • The system works fast
  • Support full RSA
  • Create manual insights in inaight panel
  • Supply more insights such as smart tags and insight panel
If you are managing campaigns in multi publishers and you want to see your data in one place and manage it
Score 8 out of 10
Vetted Review
Verified User
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.
  • Consolidated reporting
  • Asset management
  • Optimizations across platforms
  • The UI is stale
  • Some important settings are buried and hard to find
  • Platform can sometimes be sluggish depending on the amount of data it needs to access
  • Reports do not automatically download and require a manual intervention
Best Suited
  • Paid search across multiple publishers (Google & Microsoft Advertising)
Least Appropriate
  • Very simple media campaigns (i.e. 1 engine)
Score 6 out of 10
Vetted Review
Verified User
Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest problems that Kenshoo solved dealt with all the tracking information that was appended to our click ads. In the past, we had to rely on hardcoded, and sometimes error-prone methods to update this information.
  • Build URLs are helpful.
  • Solid algorithms for optimizing campaigns with simple goals.
  • We found that the help we received varied greatly due to new account reps being assigned our account.
  • The software is a bit slow and clunky at times, especially when compared to working directly in the platform.
Kenshoo is best suited for agencies who manage campaigns with simple goals, or lots of volume. Medium-sized and smaller campaigns will not qualify for the better optimization options, and you will be left managing them manually or through Google's platform.
One of the best parts of Kenshoo is that you are not relying on Google to make your bids for you. So, if you question if Google has your best interest in mind when auto bidding, then a service like Kenshoo is a good alternative.
Eamonn Kelly | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid management and account optimization and control. Kenshoo integrates with all major publishers and has an easy to use interface and nice user experience.
  • Integration with amazon
  • Integration with pinterest
  • Clean UI
  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.
Well suited to Amazon and Pinterest campaigns. Some rivals are better for overall search management.
Score 6 out of 10
Vetted Review
Verified User
We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.
  • Decent bidding algorithm
  • Ability to clone campaigns for testing or across engines
  • Clunky interface. Reporting & column defaults are not intuitive.
  • Certification program is not helpful.
  • Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.
Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.
Score 5 out of 10
Vetted Review
Verified User
Kenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows teams to manage multiple vendor/engine accounts within a single platform, streamlines reporting and improves the efficiency in the day-to-day management and execution of paid search campaigns.
  • "Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
  • Robust reporting options.
  • Clean UI; user-friendly/easy to navigate.
  • The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.
Kenshoo is a fine option for advertisers who need a solid bid management solution that needs to manage campaigns across multiple engine accounts and channels (search, social, and local). Kenshoo Infinity Suite may be less appropriate for advertisers who only manage less than a couple accounts/channels and Marin or DoubleClick may be a better option.
David Levy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Kenshoo Search is currently being used across the entire org. We use it to build and manage the paid search programs for all of our clients. Specifically, we use it to help with bid management, portfolio and budget optimization and ongoing reporting in order to help us deliver on our clients' goals. It also helps with being able to manage all of our channels in one place.
  • Bid management and optimization
  • Centralized management across channels
  • Detailed reporting
  • You need to be a seasoned search manager to pick it up quickly
  • Some things could be more self serve than they are currently
If you have a complex search program, Kenshoo is as good as it gets. If you're a small player, it likely isn't a good fit.
Calvin Truong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Kenshoo helped me streamline processes in organizing, trafficking, managing and reporting on social campaigns, whether it was on Facebook, Instagram or Twitter. I was able to house all my advertisers and social platforms in one place. I was also able to take advantage of special proprietary technology features unique to Kenshoo such as intent driven ads and portfolios. By using Kenshoo, I was able to become more efficient in my work by using bulk edits and automated rules. The Kenshoo tool helped me increase work capacity and the team helped ensure I wasn't sacrificing quality.
  • Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
  • Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
  • Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
  • Automating to a permutation in the creation flow when incorporating multiple copy and image variations instead of letting the user assign specific copy to specific images. This makes it difficult to go back and delete out unwanted pairings at the end of the process.
  • Minimum recommended spend and flight lengths for portfolios. Sometimes, it's hard to use portfolios because it requires a certain amount of time and spend for it to work effectively.
  • I wish I could access something like audience insights in Kenshoo.
Kenshoo is a life saver if you are handling large budgets with a high volume of trafficking. Kenshoo might not be appropriate for a small business or overly simple campaigns that can be handled in power editor. If you have a need for robust reporting, Kenshoo would also be a good solution.
Score 10 out of 10
Vetted Review
Verified User
Kenshoo is used across our organization. The platform is an incredible time saver. With the time we save using Kenshoo, our team is able to provide additional analysis and identify further testing and optimization opportunities for our clients.
  • Kenshoo is very user-friendly. The intuitive layout makes it easy to navigate the platform, which is essential for time efficiency. Kenshoo has many time-saving features, but they would be negated if not for the easy-to-use setup.
  • Kenshoo has sophisticated bidding algorithms that set it apart from other technologies in the space. By integrating a myriad of data points, Kenshoo is able to give its users a crucial advantage over their competition.
  • Kenshoo is an early adopter of Google and Bing product updates. In our ever-changing industry, it is critical that vendors keep pace with changes that occur within Adwords and Bing Ads. Kenshoo has historically implemented any updates by Google or Bing into their system before other similar platforms. The earlier new Adwords and Bing Ads products are incorporated into a management platform, the greater the advantage for the advertiser.
  • Kenshoo is working to incorporate emerging advertising channels such as Pinterest. I will be excited when that is completed.
In advertising, there is always more that can be done. More testing, more optimizing, more analysis. Kenshoo empowers users to accomplish more with their time. One specific feature of Kenshoo is their advanced search tool. It allows users to pull data in just about any way needed, at just about any level needed (ads, keywords, campaigns, etc). Having data at the tip of your fingers makes analysis easier, and shaves hours off daily tasks.
Score 3 out of 10
Vetted Review
Verified User
Used by a department - social. We use Kenshoo to manage bulk social ads implementations and automatically append tracking to our ads.
  • Append tracking automatically - once the tracking parameters are set in place, you do not have to manually ad tracking to ads.
  • Saving personas are very helpful, it is saving an audience that you can reuse, so you don't have to recreate it each time you want to use an audience.
  • Lag time in functionality makes tasks that should quick and easy take two times longer than it should.
Kenshoo is not appropriate for making minor changes or alterations to campaigns. If you want to track your ads without having to append your ads manually then it is appropriate.
Score 1 out of 10
Vetted Review
Verified User
Kenshoo is being used across the paid search department by about a dozen people. We use to manage 250+ small, geo specific accounts.
  • Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
  • Kenshoo has a support ticket center to answer support questions.
  • Kenshoo did come to our company to help us through the certification process.
  • Kenshoo's budget management tool is not designed for small monthly budgets in competitive areas. The daily budget with adjust itself to be greater than your highest CPCs. If your bids are high with a small budget, it will over pace every month.
  • If your bids are higher than your daily budget you are not able to make bulk changes using their tools. If you try, it will kick back the upload with errors, and it will not be completed. This is another example of why their tools are not designed for high bid clients with smaller budgets.
  • We had several issues with turn over of account managers. Our first account manger was not well trained and provided bad advice/information. Due to the improper training, we incorrectly setup countless accounts. It was not until we received a new account manager were these issues addressed.
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Matt Howarth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Kenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysis and reporting, etc. Our CMO and VP of Marketing also use it periodically to view data at a high level via the dashboard reports. Kenshoo Search helps automate bid optimization which allows our marketing team to spend more time on strategic planning. Also, I personally love its attribution model feature, which allows me to choose from 5 different models and analyze the differences in conversion data depending on the model (example: weighted first-click vs. weighted last-click).
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
  • Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
  • Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
  • Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
Jonathan Warner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
We currently use Kenshoo Social in our department as a management tool for large scale Facebook advertising. The tool streamlines and helps us effectively manage large campaigns and optimize to specific KPIs. Kenshoo Social has significantly reduced the headaches caused by Facebook's own Power Editor.
  • Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
  • Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
  • Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
  • Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
  • Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
  • Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
Kenshoo Social is an absolutely necessary tool if an advertiser wishes to have large scale Facebook advertising. The management of thousands of ads are made much easier and efficient through the tool. If a company wanted to advertise on a small scale on Facebook, Kenshoo Social would not be something I would recommend. I was heavily concerned with the tools ability to track, report and manage efficiently and effectively, which it does well for the most part.
Score 6 out of 10
Vetted Review
Verified User
Used by the Marketing team, both search and social. It allows us to both efficiently and effectively test multiple aspects of our social strategy. Not only does it allow us to test multiple things instantly, but it also helps to manage the process. The social editor, ad creator, and bid policy were some of the main things that I took advantage of. It takes a few weeks for the bidding system to gain enough data to begin the optimization phase, but once the data is set, the system can do some amazing things. The editor allows you to test multiple ad units and creatives at once as well.
  • The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
  • Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
  • Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
If you're a smaller company, you're MUCH better looking to Marin or even an agency. Kenshoo will tell you this straight up. They tailor towards larger companies who have a large marketing spend. Also, they are not cheap by any means. With out getting into details, they generally require at least a 12 month contract and the percentage of spend is fairly high. However, you're getting a great tool that's easy to use and can track across channels. You really need to look at all the products before deciding. This tool is definitely made for larger organizations with large marketing buckets.
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