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Skai

Skai
Formerly Kenshoo

Overview

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

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Learn from top reviewers

Top Automation Search Management Campaign Software

Rating: 10 out of 10
December 21, 2021
IncentivizedVetted ReviewVerified User
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automate...
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Jorge Peralta
Project Manager - Marketing
Digital Media Manager
White Shark Media
Skai4 years of experience

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Rating: 8 out of 10
December 9, 2021
IncentivizedVetted ReviewVerified User
We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us wit...
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Verified user
Manager
Skai3 years of experience

Great experience

Rating: 10 out of 10
September 14, 2021
IncentivizedVetted ReviewVerified User
It helps me to manage multi publishers campaigns in single place
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Omer Blechman
Employee - Engineering
Software Engineer
Kenshoo
Skai3 years of experience

Kenshoo - Solid Platform!

Rating: 8 out of 10
May 24, 2021
IncentivizedVetted ReviewVerified User
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This too...
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Verified user
Director
Skai6 years of experience

Great if you have lots of data

Rating: 6 out of 10
January 22, 2020
IncentivizedVetted ReviewVerified User
Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest prob...
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Verified user
Director
Skai1 year of experience

Kenshoo Infinity Suite review

Rating: 7 out of 10
September 13, 2017
IncentivizedVetted ReviewVerified User
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid manage...
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Eamonn Kelly
Professional - Marketing
SEM Senior Analyst
UM Worldwide
Skai2 years of experience

Kenshoo Review from a Marin lover

Rating: 6 out of 10
April 18, 2017
IncentivizedVetted ReviewVerified User
We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.
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Verified user
Partner
Skai4 years of experience

Good for Multi-Channel Management

Rating: 5 out of 10
February 8, 2017
IncentivizedVetted ReviewVerified User
Kenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows tea...
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Verified user
Director
Skai5 years of experience

Kenshoo Infinity Suite is Sweet

Rating: 7 out of 10
February 8, 2017
IncentivizedVetted ReviewVerified User
We use the Kenshoo Infinity Suite in the campaign management of our paid search programs for many of our top Fortune 100 clients. Solid tool.
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Kieran Dunn
Director - Sales
Director, Business Development
Resolution Media
Skai4 years of experience

Highly Recommend Kenshoo Search

Rating: 10 out of 10
February 3, 2017
IncentivizedVetted Review
Kenshoo Search is currently being used across the entire org. We use it to build and manage the paid search programs for all of our clients. Specifically, we use it to help wi...
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David Levy
C-Level Executive - Marketing
Founder
Fast Forward Digital
Skai5 years of experience

Kenshoo - Streamline Your Advertising Efforts

Rating: 9 out of 10
February 2, 2017
IncentivizedVetted ReviewVerified User
Kenshoo helped me streamline processes in organizing, trafficking, managing and reporting on social campaigns, whether it was on Facebook, Instagram or Twitter. I was able to ...
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Calvin Truong
Account Manager - Social Media
Media Planner
Centro
Skai2 years of experience

Kenshoo Infinity Suite Review

Rating: 10 out of 10
February 2, 2017
IncentivizedVetted ReviewVerified User
Kenshoo is used across our organization. The platform is an incredible time saver. With the time we save using Kenshoo, our team is able to provide additional analysis and ide...
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Verified user
Director
Skai6 years of experience

Okay for tracking purposes

Rating: 3 out of 10
February 2, 2017
IncentivizedVetted ReviewVerified User
Used by a department - social. We use Kenshoo to manage bulk social ads implementations and automatically append tracking to our ads.
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Verified user
Employee
Skai1 year of experience

A Tool Made for Big Budgets

Rating: 1 out of 10
October 27, 2015
IncentivizedVetted ReviewVerified User
Kenshoo is being used across the paid search department by about a dozen people. We use to manage 250+ small, geo specific accounts.
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Verified user
Manager
Skai1 year of experience

Kenshoo Search saves me time and money!

Rating: 8 out of 10
December 18, 2014
Vetted ReviewVerified User
Kenshoo Search is being used by our marketing team. Specifically, our Search Marketing Analyst uses it on a daily basis for campaign management, bid optimization, data analysi...
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Matt Howarth
Analyst - Marketing
Search Marketing Analyst
Gazelle
Skai3 years of experience
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Pricing

View all pricing

Kenshoo

$10,000

Cloud
Starting Price

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

बालिका आदर्श विधालय में SKAI

YouTube

Workout Demo Navei Skai

YouTube

LinnenLook Meubelstof Demo - Skai-leer.nl

YouTube

Amore Velours Demo - Skai-leer.nl

YouTube

Outdoor Pro Demo - Skai-leer.nl

YouTube

Microsuède Demo - Skai leer nl

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.1
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.3
Avg 7.8
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Product Details

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Skai Features

  • Supported: Advanced Algorithms
  • Supported: Workflow Automation
  • Supported: Automated Execution
  • Supported: Bulk Management

Skai Video

For more information please visit: https://kenshoo.com/kenshoo-e-commerce/ For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE

Skai Competitors

Skai Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software are common alternatives for Skai.

Reviewers rate Ad performance reports highest, with a score of 9.8.

The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(34)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.

Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.

Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.

In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.

Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.

Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.

Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.

Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.

Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.

Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.

Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.

Based on user reviews, there are three common recommendations for Skai and Kenshoo:

  1. Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.

  2. Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.

  3. As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.

Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why

Top Automation Search Management Campaign Software

Rating: 10 out of 10
Incentivized
December 21, 2021
JP
Jorge Peralta
Digital Media Manager
White Shark Media (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Skai
4 years of experience
Use Cases and Deployment Scope
Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
Pros and Cons
  • Cross-account weekly performance comparison report
  • Mirroring feature for changes on existing campaigns
  • Native Bidding Strategies
  • Audit and Alerts
Likelihood to Recommend
There were some accounts that were targeting multiple states, very large targeting, and product inventory. I started leveraging Skai (Kenshoo) smart bidding and performance started to skyrocket, then I learned that Kenshoo's smart bidding works best with high volume campaigns, so I started using their bidding system with high volume campaigns and started to see performance improvement across those accounts.

Kenshoo - Solid Platform!

Rating: 8 out of 10
Incentivized
May 24, 2021
Verified User
Vetted Review
Verified User
Skai
6 years of experience
Use Cases and Deployment Scope
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.
Pros and Cons
  • Consolidated reporting
  • Asset management
  • Optimizations across platforms
Likelihood to Recommend
Best Suited
  • Paid search across multiple publishers (Google & Microsoft Advertising)
Least Appropriate
  • Very simple media campaigns (i.e. 1 engine)

Great if you have lots of data

Rating: 6 out of 10
Incentivized
January 22, 2020
Verified User
Vetted Review
Verified User
Skai
1 year of experience
Use Cases and Deployment Scope
Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest problems that Kenshoo solved dealt with all the tracking information that was appended to our click ads. In the past, we had to rely on hardcoded, and sometimes error-prone methods to update this information.
Pros and Cons
  • Build URLs are helpful.
  • Solid algorithms for optimizing campaigns with simple goals.
Likelihood to Recommend
Kenshoo is best suited for agencies who manage campaigns with simple goals, or lots of volume. Medium-sized and smaller campaigns will not qualify for the better optimization options, and you will be left managing them manually or through Google's platform.
One of the best parts of Kenshoo is that you are not relying on Google to make your bids for you. So, if you question if Google has your best interest in mind when auto bidding, then a service like Kenshoo is a good alternative.

Kenshoo Review from a Marin lover

Rating: 6 out of 10
Incentivized
April 18, 2017
Verified User
Vetted Review
Verified User
Skai
4 years of experience
Use Cases and Deployment Scope
We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.
Pros and Cons
  • Decent bidding algorithm
  • Ability to clone campaigns for testing or across engines
Likelihood to Recommend
Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.

Good for Multi-Channel Management

Rating: 5 out of 10
Incentivized
February 08, 2017
Verified User
Vetted Review
Verified User
Skai
5 years of experience
Use Cases and Deployment Scope
Kenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows teams to manage multiple vendor/engine accounts within a single platform, streamlines reporting and improves the efficiency in the day-to-day management and execution of paid search campaigns.
Pros and Cons
  • "Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
  • Robust reporting options.
  • Clean UI; user-friendly/easy to navigate.
Likelihood to Recommend
Kenshoo is a fine option for advertisers who need a solid bid management solution that needs to manage campaigns across multiple engine accounts and channels (search, social, and local). Kenshoo Infinity Suite may be less appropriate for advertisers who only manage less than a couple accounts/channels and Marin or DoubleClick may be a better option.

Kenshoo - Streamline Your Advertising Efforts

Rating: 9 out of 10
Incentivized
February 02, 2017
CT
Calvin Truong
Media Planner
Centro (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Skai
2 years of experience
View profile
Use Cases and Deployment Scope
Kenshoo helped me streamline processes in organizing, trafficking, managing and reporting on social campaigns, whether it was on Facebook, Instagram or Twitter. I was able to house all my advertisers and social platforms in one place. I was also able to take advantage of special proprietary technology features unique to Kenshoo such as intent driven ads and portfolios. By using Kenshoo, I was able to become more efficient in my work by using bulk edits and automated rules. The Kenshoo tool helped me increase work capacity and the team helped ensure I wasn't sacrificing quality.
Pros and Cons
  • Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
  • Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
  • Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
Likelihood to Recommend
Kenshoo is a life saver if you are handling large budgets with a high volume of trafficking. Kenshoo might not be appropriate for a small business or overly simple campaigns that can be handled in power editor. If you have a need for robust reporting, Kenshoo would also be a good solution.

Kenshoo Infinity Suite Review

Rating: 10 out of 10
Incentivized
February 02, 2017
Verified User
Vetted Review
Verified User
Skai
6 years of experience
Use Cases and Deployment Scope
Kenshoo is used across our organization. The platform is an incredible time saver. With the time we save using Kenshoo, our team is able to provide additional analysis and identify further testing and optimization opportunities for our clients.
Pros and Cons
  • Kenshoo is very user-friendly. The intuitive layout makes it easy to navigate the platform, which is essential for time efficiency. Kenshoo has many time-saving features, but they would be negated if not for the easy-to-use setup.
  • Kenshoo has sophisticated bidding algorithms that set it apart from other technologies in the space. By integrating a myriad of data points, Kenshoo is able to give its users a crucial advantage over their competition.
  • Kenshoo is an early adopter of Google and Bing product updates. In our ever-changing industry, it is critical that vendors keep pace with changes that occur within Adwords and Bing Ads. Kenshoo has historically implemented any updates by Google or Bing into their system before other similar platforms. The earlier new Adwords and Bing Ads products are incorporated into a management platform, the greater the advantage for the advertiser.
Likelihood to Recommend
In advertising, there is always more that can be done. More testing, more optimizing, more analysis. Kenshoo empowers users to accomplish more with their time. One specific feature of Kenshoo is their advanced search tool. It allows users to pull data in just about any way needed, at just about any level needed (ads, keywords, campaigns, etc). Having data at the tip of your fingers makes analysis easier, and shaves hours off daily tasks.

I Kenshoo Social, Maybe You Can, Too.

Rating: 8 out of 10
Incentivized
December 18, 2014
JW
Jonathan Warner
Manager, Paid Media
Covario (Marketing and Advertising, 51-200 employees)
Vetted Review
Reseller
Skai
2 years of experience
Use Cases and Deployment Scope
We currently use Kenshoo Social in our department as a management tool for large scale Facebook advertising. The tool streamlines and helps us effectively manage large campaigns and optimize to specific KPIs. Kenshoo Social has significantly reduced the headaches caused by Facebook's own Power Editor.
Pros and Cons
  • Tracking - once the Kenshoo pixel is implemented, it is easy to track and optimize within the tool. Data updates throughout the day make on the fly changes much easier.
  • Ad creation - when creating campaigns with many ads, Kenshoo social makes the process quick and easy.
  • Monitoring - the reporting tool is an excellent way to break out and track ads in any way possible, its very convenient once set up.
Likelihood to Recommend
Kenshoo Social is an absolutely necessary tool if an advertiser wishes to have large scale Facebook advertising. The management of thousands of ads are made much easier and efficient through the tool. If a company wanted to advertise on a small scale on Facebook, Kenshoo Social would not be something I would recommend. I was heavily concerned with the tools ability to track, report and manage efficiently and effectively, which it does well for the most part.

Fast & Easy, but Comes With a Price

Rating: 6 out of 10
Incentivized
August 06, 2014
Verified User
Vetted Review
Verified User
Skai
3 years of experience
Use Cases and Deployment Scope
Used by the Marketing team, both search and social. It allows us to both efficiently and effectively test multiple aspects of our social strategy. Not only does it allow us to test multiple things instantly, but it also helps to manage the process. The social editor, ad creator, and bid policy were some of the main things that I took advantage of. It takes a few weeks for the bidding system to gain enough data to begin the optimization phase, but once the data is set, the system can do some amazing things. The editor allows you to test multiple ad units and creatives at once as well.
Pros and Cons
  • The ease of the Kenshoo Product was amazing. It makes the Facebook tool look like it was designed by a 5th grader. Facebook has since caught up, but it's still behind compared to Kenshoo Social.
  • Kenshoo Social has an editor feature. I'm a search and social professional, so I know the importance of doing bulk edits to save time. The KS Editor allows you to test multiple ad units, both text and images in a very quick manner.
  • Cross-channel attribution. LOVE IT! Social is very difficult when we look at direct response, especially in this industry where the product is more expensive. KS allows you to track across multiple channels (search, affiliate, direct, SEO...) and will properly attribute social if it was part of the funnel. This gives you a real idea of how social played a part in the conversion funnel.
Likelihood to Recommend
If you're a smaller company, you're MUCH better looking to Marin or even an agency. Kenshoo will tell you this straight up. They tailor towards larger companies who have a large marketing spend. Also, they are not cheap by any means. With out getting into details, they generally require at least a 12 month contract and the percentage of spend is fairly high. However, you're getting a great tool that's easy to use and can track across channels. You really need to look at all the products before deciding. This tool is definitely made for larger organizations with large marketing buckets.
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