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Smart AdServer

Smart AdServer

Overview

What is Smart AdServer?

Smart AdServer is a French ad server provider with a large international presence. Customers tend to be European media outlets. Smart AdServer It has been a subsidiary of the Axel Springer Group since 2007.

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Recent Reviews

TrustRadius Insights

Easy Navigation: Users have consistently praised the ease of navigation and professional layout of the Smart AdServer website. The clear …
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Pricing

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What is Smart AdServer?

Smart AdServer is a French ad server provider with a large international presence. Customers tend to be European media outlets. Smart AdServer It has been a subsidiary of the Axel Springer Group since 2007.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Smart AdServer?

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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Easy Navigation: Users have consistently praised the ease of navigation and professional layout of the Smart AdServer website. The clear and intuitive interface makes it effortless to access desired features. The organized menu structure and logical flow of information contribute to a smooth browsing experience.

Wide Range of Functionality: Many reviewers appreciate that Smart AdServer can accommodate a wide range of customer requests in terms of ad functionality, deliverability, and reporting. Whether it's implementing interactive teaching activities or tracking impressions and clicks accurately, Smart AdServer offers a comprehensive set of tools for effective campaign management.

User-Friendly Interface with Robust Analytics: Users describe Smart AdServer as having a simple and user-friendly interface with robust analytics. It provides an effortless experience when managing ads and campaigns. Alongside this intuitive design, Smart AdServer offers various scheduling options for ad delivery, giving users more control over their campaigns. Additionally, customers highly value the prompt and reliable technical support provided by the platform throughout their advertising journey.

Decline in Customer Service Quality: Some users have experienced a decline in customer service quality, with longer response times and less helpful support. This has led to frustration and dissatisfaction among these users.

Software Does Not Block Invalid Traffic IVT: Several reviewers have mentioned that the software does not effectively block Invalid Traffic IVT, resulting in inflated reporting with fraudulent data that needs to be manually filtered out. This issue has added an extra burden on users and affected the accuracy of their analytics.

Need for Updates and More Customer Education: Users have expressed the need for regular updates to improve the product's features and functionality. Additionally, some customers have suggested that more comprehensive education materials should be provided to help them fully utilize the product's capabilities. These suggestions indicate areas where the product could be improved to better meet user needs.

Users have made several recommendations based on their experiences with Smart AdServer. The most common recommendations include having a solid game plan and thoroughly understanding the demo before deciding to switch to Smart AdServer. Users also recommend Smart AdServer for managing web banners on websites. Additionally, they think that Smart AdServer is a good product for those who don't need a strong reporting backend or highly technical integration and are based in Europe. Overall, users find Smart AdServer to be a hassle-free ad server with capabilities for managing web banners effectively. They suggest having a clear game plan and understanding the platform thoroughly before making any decisions regarding implementation. Additionally, they emphasize that it is well-suited for those who do not require advanced reporting or complex integrations and are located in Europe.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Ian Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Smart AdServer primarily in the marketing department in my ad agency. I recently started working at a new agency, and it was refreshing that this is the system that they're adopting – the whole organization will be meeting on it soon – but I digress. Smart AdServer is great for integrating functionality. It enables auctions, custom ad units and forecasting. This goes across the board to also cover mobile and audio.
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out.
Ad Campaigns (5)
80%
8.0
Ad campaign creation
80%
8.0
Ad deployment
90%
9.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
75%
7.5
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
70%
7.0
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud.
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