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Smartlook

Smartlook

Overview

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…

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Recent Reviews

TrustRadius Insights

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve …
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Bang for a buck

8 out of 10
November 05, 2021
Incentivized
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
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Pricing

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Pro

$55

Cloud
per month 5000 sessions

Free

Free forever

Cloud
per month 3000 sessions

Enterprise

Custom pricing

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.smartlook.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.

Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

Smartlook Videos

Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors. Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction. Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction. Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording. This short video showcases some of the many features available for mobile app recording in Smartlook.

Smartlook Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Hotjar, Mixpanel, and Heap are common alternatives for Smartlook.

Reviewers rate Usability highest, with a score of 9.2.

The most common users of Smartlook are from Small Businesses (1-50 employees).

Smartlook Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(300)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.

In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.

Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.

Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.

User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.

Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.

Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.

Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.

Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.

Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.

Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.

Attribute Ratings

Reviews

(1-25 of 141)
Companies can't remove reviews or game the system. Here's why
Joseph Shapiro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you need to understand exit points or in other words bottlenecks where visitors are leaving the website and most importantly why - this is the best solution. Recommend every conversion pro who wants to learn and improve constantly. Can't express enough how am I grateful for having this tool in my arsenal.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The best scenario for me that I can do only with Smartlook is when a user contacts me about a bug on the site without giving enough details. So instead of bothering them with a lot of questions to see why they got this bug, I can find their record on Smartlook using their IP address to see what exactly happened and then I can fix the issue.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook suits well any size of company that wishes to gain in-depth info about their visitors' journey on their websites and improve the user experience. The companies that don't see their websites as an important marketing medium and/or don't have an e-commerce functionality may not get many benefits from Smartlook.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited:
  • For all our funnels (onboarding, payment funnels...) Smartlook is precious to have the % of users in each step and see consequently the % of drop off. We can see where users drop off the most and why and it helps us to correct what's wrong and increase our conversion rate.
  • We also use events every time we deliver a new feature to see recordings of users using it. We check adoption, if they're understand everything correctly and if the journey is smooth and quick.
This is less appropriate for:
  • When we want have precise answers regarding our doubt. We can only make assumptions on Smartlook and see a lot of recordings to validate more or less this assumption. We never know what the user behind the recording thinks really (not as during a user test).
November 05, 2021

Bang for a buck

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Smartlook is best for companies who are getting started with user session recording software or who are just looking for a solution that does the job. They are also making changes to improve user behavior analysis and save your time from doing this manually. I think Smartlook is less suited for bigger enterprises.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I mainly used it for our high-traffic websites where we needed to break things down by visitor types to help improve their experience. I found it well suited for the optimization of PPC landing pages and funnel analysis and would be happy to recommend it for any high-performance commerce sites that need to understand their users to improve performance.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Smartlook for everyone, as I'm very satisfied with the service they provide. Smartlook is a must have tool not only for e-commerce or webshop, but every website which wants to understand their visitors, and make it constantly better and better, more user friendly and convenient to use. It generate very nice heatmaps where you can check the specified page structure and performance in terms of user interactions, also with recordings which is our most used part of Smartlook. Funnels are also used to help us understand and analyse the customer journey and helps to improve the conversion rate.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you're looking to get insight into customer behavior on your site, you definitely should look into Smartlook. I tried multiple services for recording my customers' sessions. They were all either way too expensive or didn't really work. Until I found Smartlook. It's the only one that was reasonably priced and still got the job done in an overall simple way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is great for analyzing funnels, finding problems in your conversion funnels. It allows you to have unlimited amount of users so sharing it across your company will not be a problem. If you use it correctly it might become your best tool in the toolbox.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Its replay and heatmap features are the best for any new websites with new design/features. It helps us understand a lot of what we can do better on the site or helps the custom navigate to where they want to go. On a large site (we have 1m+ users), it's very hard to control. Hence I'd like some more complicated rules on when to do the recording, or even have auto "category" based on the rules. For example, "Teacher" user role's recording all goes here, "Student" user role's recording all goes here for easy analyzing.
October 27, 2021

Smartlook Web

Score 9 out of 10
Vetted Review
Verified User
Incentivized
This is the web version is and it works great for bug tracking especially if you're looking for JS error tracking. I think our site would do much better if our CSS was cleaner and was more specific instead of using dynamic names for components. I believe this product is great for support teams and product teams to see how people are using certain features. Seems comparable to other products on the market but tracking JS is above the others.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well Suited:
Client complains that site is not working correctly and you attempt to walk them through a process and client ensures there is an issue with your site. You investigate issue and find the client was indeed on the wrong page and it was user error.
David Mynář | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited:
  • Analyse user behavior in many different ways
  • Track website errors
  • Create heatmaps full of insights
Not suited for:
  • Being primary analytics (complements Google Analytics, does not replace it)
  • Beginner marketers
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I recommend it to anyone who wants to improve the services offered by their website. Smartlook is very useful when you want to monitor and improve the user experience. At the same time, it's a very powerful tool for finding any bugs and problems otherwise difficult to detect (a nice gift for a web developer).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are looking to improve your lead conversions this is a great tool. It's also great to use to track what a user does live. I use it to see their movements in real-time and where they spend the most time per page. Their data is great and it has been really helpful.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my opinion, Smartlook works great with any user-facing product. It is a great tool for small and/or medium companies that want to track and see how their product is being used by real users. Getting the insights early on and being able to see how it is being used is valuable. The reason I say small or medium companies is that it gives you the possibility to watch most of the recordings yourself. I would recommend Smartlook above most other tracking metrics to be with.
Giuseppe Avagliano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook is a great tool that can help you understand better how your website effectively works and what is the customer behaviour when surfing it. It's a turnkey solution, easy to implement and manage, and offers you opportunities to improve funnels, landing pages, and the entire path to conversion for your customers. It also provides an overview of triggered events, helping to spot errors.
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