Overview
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
Don't waste time looking for other systems: Smartlook solves all the problems that others do, but at a fair price.
After finding Smartlook, I stopped watching cat videos on YouTube
A smart person always chooses a smart tool
Fast setup and easy to use screen recording tool
Get an in-depth insight into your visitor's journey, visually.
Smartlook--a new game-changer
Smartlook, or how to solve UX problems quickly and easily
The best tool to understand how user interacts with your site
Best Tool to Delight Customers
Bang for a buck
Tried them all, but Smartlook is the better overall product and value
Smartlook provide important answers about your website/business, even without asking for them
Reasonably priced and great for getting insights into how customers interact with my site.
Smartlook is light years ahead of its competition, delivering best value for the money
Really great product for debugging and improving your site's UX
Awards
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Video Reviews
2 videos
Pricing
Pro
$55
Free
Free forever
Enterprise
Custom pricing
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- TIBCO Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- FullStory
- Matomo (formerly Piwik)
Smartlook Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
Smartlook Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 40% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(299)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(51-75 of 140)Fair price and superior customer care
- Showing live recording of customers currently interacting with the website.
- Stitching together recording from different sessions but from the same user.
- Overall very user friendly UI.
- Rage click tracking - it incorrectly assumes customers are rage clicking even though they are just checking different terms & conditions.
A tool that lets you look through your clients' eyes
- Heatmaps.
- Recording of the user's journey.
- Tracking.
- UX / UI - it took me a while to get oriented and learn how to use the tool.
Great App Analytics Tool
- Mobile app analytics.
- Heatmaps.
- Custom filters.
- Behaviors.
- They need a solution to follow app to website.
- An easier way to send videos.
- AI to help slog through all the videos.
Smartlook Review
- Recording.
- Funnel creation.
- Heatmaps.
- Sources combination.
- GA 4 support.
- Apps recording should be easy setup.
Smartlook a very good choice for your business.
- Heatmap.
- Recording.
- Instant heatmap creation.
- Some kind of webinar to explain all features.
- We use only what we need, but I guess there is more to explain.
Excellent Tool. Highly Recommended
- We conduct a lot of experiments. Smartlook sessions act as the primary tool to conduct remote user testing.
- We also measure app performance through Smartlook. Places where we see loading time greater than the threshold limit becomes insightful and a key indicator of problems that the team can pick up.
- The heatmaps are a clear-cut representation of how and where functionality is discoverable and accessible.
- The video resolutions is very poor. There is a good scope of improvement in that.
- The filters section is tough to understand and implement. A normal person, like an intern, is not able to apply the right filters to view a session.
- As a very active user myself, I am still [unable] to understand how and why I should use behaviour flows. Maybe you guys can work on better onboarding.
- Video quality.
- Costing to value compared to other tools.
There are a lot of tools in the market that offer more analytics and data along with user sessions but having used the tool for one year, I feel more confident while using it. For early-stage startups, Smartlook is a very, very helpful tool to understand and generate knowledge about user behaviours. As a user, I don't find any scenario where Smartlook is inappropriate.
The Best User Experience Software
- User experience.
- Conversions.
- Recording.
A great value product
- Session recordings.
- Funnels.
- Error reporting.
- Funnel templates.
- Auto-enabling IP filters for traffic denial.
A fantastic platform with a variety of extremely powerful tools
- Session recording of the users' mouse actions.
- Event logging of what the user clicked and where.
- Heatmap generation to see the most frequently used areas of a page.
- URL routing is great for single domains but struggles across applications with multiple subdomains or custom URL based routing.
Review by Smartlook User
- It helped me where errors were coming.
- It helped me optimize my game.
- It helped me to understand in some devices my game was not working, but in other platforms I didn't see anything.
- I think for what I need it was enough.
Smartlook Review
- Record.
- Ability to narrow down search criteria.
- User friendly.
- Heat maps.
- Being able to delete the recording when viewed.
Fantastic service, excellent support, valuable insight!
- Filtering analytics and results quickly.
- Full session recordings.
- Easy to access results quickly.
- Would like ability to get more detailed reports in a digest form.
- Would love to get quick access through a mobile app.
- Insights and technical tips from Smartlook, based on user behaviour would be great!
Smartlook, a user-friendly interface which enables you to see how users interact with your website's content
- Filterable user session recordings.
- Filterable user heatmaps.
- Easy share functionality.
- Easy funnel creation.
- I've requested the ability to segment by acquisition source, if possible.
Life saving problem solving tool
- Captures the entire user's session as is!
- Gives the url in seconds.
- Provide developer console.
- Network tab currently does not show any requests being made.
- Allow downloading of the session video.
- Retaining History of IP addresses' website journey.
- Allows us to block out IP addresses of the team.
- The speed control is fantastic!
- The CSS for my site doesn't load all of the time.
"Spying" on your users has never been more fruitful
- It helps identify design and user experience pain points.
- Helps design better products.
- Maybe the dashboard could provide some more useful information at a glance.
Super happy with Smartlook
- Screen recording.
- Event tracking.
- Screen playback.
- React-native screen recording.
- Having mobile & desktop projects under a single organisation.
Perfect tool for majority of marketers
- Heatmaps of visitors behavior are very helpful.
- Live recordings of visitors.
- I didn't find a way to discover customer funnels in their fullness. I guess Hotjar does it.
- Effective filtering.
- Nice interface.
- Good video player with many options for skipping unnecessary parts.
- The comment option could be better. It can be hard to find other people's comments and you have to turn on the feature to see them.
- I have heard (and consequently not tried) that Smartlook does not work well on phones. Better support for limited viewport devices could be nice.
- Initially the product seems a little bit daunting. A bit more hand holding in the beginning or a simple walk through could be nice. Perhaps I just missed it?
Surprisingly Good
- Heatmaps.
- Recordings.
- Event tracking.
- Funnels.
- Dashboards could be better and more insightful.
I never thought such a tool would work as well as this!
- Show recording of user activity on our website.
- Filter and drill-down into specific interactions.
- Add reporting for custom events and areas on the website.
- Show only sessions that have had a particular type of interaction (e.g. shopping cart activity).
- I would like some more control on filters.
- I'd like better recording in some areas that is currently missing events.
- I'd like more recordings included in the plan.
Great for startups!
- Smartlook has an awesome funnel visualization tool which is much easier to set up compared to Facebook and Google Analytics.
- Smartlook incorporates great filtering functionality to group your recordings for east processing.
- The free trial is loaded with functionality.
- Privacy issues with other countries are unclear (especially in Europe).
- Even though recordings are only kept for 30 days it would be useful if the old recording info is still available such as date and time.
- The assistant pop-ups are useful sometimes and annoying sometimes. It would like to be able to enable/disable them.
- Recording users' sessions.
- Filter recording based on user segmentation or events.
- Easy integration
- Sometimes the dashboard could be easier to understand.
- User heat maps are not so easy to use for unity apps.
Best tool for improving customer journey
- All credit goes to Smartlook because due to it we get important data that helps us make our website more user-friendly for potential customers.
- The fundraising strategy has become more efficient due to Smartlook.
- It is [an] advanced and highly developed platform that is giving wonderful services. I really like the way it is giving professional services.
- There are certain cons associated with Smartlook that need to be looked into so that the overall user experience goes even more smoothly. Firstly, I think that the storage capacity of the cache should be enhanced as currently, it does not exceed 200 MB.
- There are small bugs that I and my team have figured out which are not critical and still need to be fixed. Moreover, the classic analytics tools are more sophisticated in the options they provide.
Smartlook is the smart and the better option
- Recording of visitor behavior and generating clear insights
- Tracking the activities of return users
- The ability to differentiate between random browsing and actions that are deliberate
- The storage capacity of cache does not exceed 200 MB