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Snowplow Insights

Snowplow Insights

Overview

What is Snowplow Insights?

Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.

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Recent Reviews

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Users have found Snowplow Insights to be an effective solution for workflow management, allowing them to track activities and pull data …
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Pricing

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What is Snowplow Insights?

Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Snowplow Insights?

Snowplow Insights Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(8)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Snowplow Insights to be an effective solution for workflow management, allowing them to track activities and pull data across multiple platforms easily. The software has been praised for its reliability and solid communication, making it a valuable tool for users. One reviewer who built snowplow event trackers using Scala and AWS services found Snowplow Insights to be stable and cost-effective compared to other tracking tools.

With over 4 years of usage, a satisfied user highly recommends Snowplow Insights and considers it instrumental in tracking ROI from marketing events and leveraging real-time data. This software is valued for its ability to standardize data collected from various sources in real-time, allowing users to gather, enrich, and share data with other systems for marketing purposes such as reporting, optimization, and audience generation. Users also appreciate the efficiency and speed that Snowplow Insights brings to their work by keeping all their data in one place and providing anytime, anywhere access.

Furthermore, Snowplow Insights has proven effective in customer service and relationship management, facilitating better data management and administration of platforms or products on the web. It has become a valuable asset for users seeking streamlined processes and improved data organization.

Helpful Drag and Drop Interface: Several reviewers have found the drag and drop interface of Snowplow Insights to be helpful for easy navigation and collaboration. This feature has been appreciated by users as it allows them to easily organize and manage their data without any hassle.

Real-time Monitoring Capability: The real-time monitoring capability of Snowplow Insights has been praised by many users. They have mentioned that this feature allows them to stay updated with the latest data insights, enabling them to make informed decisions in a timely manner.

Versatile and Complete Platform: Many reviewers have mentioned that Snowplow Insights is a versatile and complete platform that greatly helps in managing pipelines, infrastructure, and use cases. Users appreciate the wide range of functionalities offered by the product, allowing them to efficiently handle various aspects of their data management needs.

Complicated Setup Process: Some users have found the setup process with different AWS services to be complicated and requiring oversight, which can be a hassle for those who are not familiar with the platform. They mentioned that navigating through various configurations and options was time-consuming and confusing.

Steep Learning Curve: The program has been described as complex, with a steep learning curve that could be overwhelming for new users. Reviewers noted that understanding the intricacies of the program's features and functionalities took significant time and effort. This complexity may hinder adoption and slow down productivity, especially for individuals without prior experience in similar tools.

Difficult Integration with Other Tools: Several reviewers noted that integrating the program with other tools, such as Google Analytics, was difficult. They reported encountering compatibility issues, ambiguous documentation, and limited support resources. This lack of seamless integration could pose challenges for users trying to streamline their workflows and extract actionable insights from integrated data sources.

Reviews

(1-5 of 5)
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Leonel Garcia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The experience that I have built with this program has been very good since it has been a guide to give better service administration and attention to clients, thanks to the fact that Snowplow Insights is developed from the base of my work to develop a better management of data from my platforms or my products on the web.
  • I have to highlight how thanks to this program I can manipulate my data and store it without fear of reaching the storage reserve, this is extensive enough to perform without problems.
  • With it, the support of Snowplow Insights, I have a better guide to properly manage the products and their data as well as the platforms. With this program, development is much more efficient and pleasant for my clients.
  • The amount of options and information that this program presents can be a bit overwhelming for users new to running this program.
  • I have the duty to warn that the free versions of this program are not really effective, we have put it to the test and they always leave us a lot to be desired, we do not recommend them.
Snowplow Insights is by far one of the best programs on the market to provide proper monitoring and storage for the data in the events that we build within the company. The benefits of having this program is to significantly guide and manage each of these projects, there are many functions that this program has to manage your products, we always recommend it for the efficiency in each of our projects.
  • One of the main reasons why we have the help of this program is its price, for us it is worth the economic investment for its software and it is within our reach.
  • Snowplow Insights is our first choice that has the ability to bring together and manage all of our product show events and processes, with the goal of giving you greater expansion and control.
  • The main scenario that we live with this program is the response and the good reputation that we have built with this program in each of our events.
  • There are many occasions where we have the obligation to protect all our data, the advantage is that Snowplow Insights has a completely ample storage for our performance.
Azure Digital Twins, Accutive Security - Data Discovery and Masking (ADM), Adobe Marketo Engage
Henry Coronel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This program is really effective for the performance and weak in the data of my work, Snowplow Insights has been an effective solution from the first moment we put it to the test, one of the main aspects that strengthened our work is the harmony that has driven all our customer service and the relationship with each one of them, all thanks to the excellent management that is possible with this software.
  • One of the things that I like about this program is without a doubt the breadth of its storage, most of these programs are quite limited.
  • Snowplow Insights helps me a lot to gather all the data from my platforms or simply my products, in order to manage them correctly for the development of my work.
  • Thanks to this program I can easily build all my events and analyze my data in detail, Snowplow Insights is a resource to manage these projects in real time.
  • I have used the free trial and free versions of this program on a couple of occasions and the time of use is always not enough, just like its tools have a border.
  • As a developer I can say that configuring and customizing AW services can be annoying and complicated, it will take time to achieve it.
  • One of the features that become negative points is by far the complexity and the interface of this program, these are not the most pleasant.
Snowplow Insights has been by far one of the best programs to better track and store each of the data for events and product expansion, the versatility of this program makes it an immediate and real-time solution for development of each of its users, I recommend it for its price and quality of execution in my work.
  • Snowplow Insights works as the main tool to collect and manage the events of my products, the advantages of having this program is an excellent flow.
  • This program offers a wide variety of options for and to manipulate the data in order to simplify each of the projects that we start, with this software the root of events is very effective.
  • I have to emphasize that on each of the occasions that we have to pay for the renewal of this program, we leave grateful for the price, since it seems economical and suitable for our budget.
  • One of the scenarios that we have experienced the most is on each occasion where we must archive or store each of the data, the extent of storage allows us to not worry about this aspect.
SecuX Hardware Wallet, Altimetrik Adaptive Development Framework (ADF), Accutive Security - Data Discovery and Masking (ADM)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Insight is majorly used in our organization to make our work more efficient and fast. We use insight to keep our data in one place in real-time so that it can use present at any time and any place when in need. I don't think that there are any problems with the insight as it works with full efficiency and it has reached beyond what I thought, As this insight has all the features and functionalities which we needed. We use most of the features of the insight because we can save our time and money in keeping different things on different platforms.
  • It collect all the data from different platforms.
  • It has a good storage.
  • It's web hook works very nicely.
  • As of now, I haven't experienced any problems till now. Only I request the insight team to provide more colorful templates and backgrounds for different categories and sections.
  • There should be more graphic improvement work need to be done.
As I have experienced the insight, and I found it useful while creating or representing any data to the team member or to the client. Then the insight is very useful because I'm unable to express the growth and success of our organization or regarding the organization's product through myself, but this insight does it very well because it has all the data and analytics with him every time and everywhere, which helps me to represent at anywhere. Its representation is very accurate and efficient.
  • Snowplow Web hook.
  • Collecting from different platforms.
  • Snowplow Storage.
  • Track client and server events.
  • Snowplow storage.
  • It has decreased our cost on different platforms.
  • Increased our productive time.
  • Cost-efficient.
  • It has increased our clients up to 30%.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Snowplow Insights is a good tool for standardizing the data collected from different sources in real-time. In our use case, we send data from the website, mobile app, and some other CRM systems to Snowplow, and that data is gathered, enriched, and then made available to other systems for Marketing purposes such as reporting, optimization, and audience generation.
  • Intuitive interface.
  • Great variety of integrations.
  • Real time capabilities.
  • Steep learning curve.
  • Quite technical profiles needed to do the initial set up.
  • Price might be high for some businesses.
Based on our experience, Snowplow is especially well suited for architectures where there are many different data sources since Snowplow helps with combining all that data into a standard format. Additionally, Snowplow is able to enrich those data signals by using 1st party and 3rd party data in order to make it more insightful, all in real-time. In other scenarios where the number of data sources is reduced, or those are not able to push data in real-time, then the value and impact of Snowplow are reduced.
  • Ability to push data to Marketo.
  • Flexibility with cloud hosting (AWS, Google Cloud).
  • Real time capabilities.
  • Reduced development cost compared to other alternatives.
  • More accurate segments generation, that increased ROI.
  • Meeting business goals when incorporating more data sources.
The main advantage of Snowplow Insights, compared to other similar tools in the market, is that Snowplow is able to combine data from more data sources and also enrich that data later on by connecting to other systems in real time. Those capabilities have been a challenge for many other tools in the past. Additionally, the number of out-of-the-box integrations makes Snowplow a very flexible tool.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Snowplow Insights to create insightful data to track ROI from our 2022 Marketing Events. Snowplow Insights is a powerful tool that helps us leverage our data in real time.
  • Real Time Updates
  • Data Collection
  • Data Modeling
  • Integration with other tools such as Google Analytics is difficult (as expected as we transition)
Snowplow Insights integrated with AWS & GCP very well. It is also an extremely great cost-efficient solution compared to competitors in the market such as Segment. Best part of Snowplow Insights is that their Ops Team can handle the data collection and organization, and our users are able to simply worry about working with the data provided, helping us greatly by reducing time needed to make impactful business decisions.
  • Data Collection & Organization is managed by Snowplow Insight
  • Cheaper compared to alternatives in the market like Segment
  • Flawless ability to handle billions of records
  • Less time spent on collecting and organizing data
  • Shorter time to make impactful decisions
  • Ability to track ROI from Marketing Events with ease
Twilio Segment is a powerful alternative to Snowplow Insights, but ultimately Snowplow Insights is marginally better, but with a largely reduced cost which is extremely important to us.
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