Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Overview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Radian6 - Monitoring of Social Media
Jack of all trades, master of none
Social Studio, great for scheduling and analysis
Comprehensive and powerful to monitor your online reputation in the market
A great tool for big organizations
Marketing in retail real estate
Social Studio - Good Basic Tool, but Expensive
Social Studio - Great for Radian 6 Users looking for a team platform!
Social Studio is competent
Radian6: measurements and insights
Radian6 - The Gold Standard for The Enterprise
A seamless solution for busy social media managers
Review of Radian6
Social Studio takes the pain out of Social Scheduling and Reporting
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Pro
$4,000.00
Corporate
$12,000.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7Boolean keyword searches(9) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(9) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 10Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 10Broad channel coverage(10) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 10Content planning and scheduling(10) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8Audience targeting(9) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8Content optimization(8) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8Workflow management(10) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 9.9Automated routing and prioritization(9) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 9.9Customer interaction histories(9) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 3.1Bulk actions(9) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 5Lead generation(8) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 5Content marketing(9) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 6Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 6Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9Twitter(10) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 10Facebook(10) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 10LinkedIn(8) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 6.8Google+(6) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.5Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 6.7YouTube(6) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8.9Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7Real-time tracking(9) Ratings
The tool tracks mentions and comments in real-time.
- 9.9Competitor analysis(7) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 9Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.9Mobile access(9) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(149)Attribute Ratings
- 8.8Likelihood to Renew38 ratings
- 9.6Availability5 ratings
- 8.4Performance5 ratings
- 9Usability9 ratings
- 9Support Rating8 ratings
- 7.6Online Training6 ratings
- 10In-Person Training1 rating
- 9.8Implementation Rating6 ratings
- 7Listening & Monitoring1 rating
- 6Publishing & Engagement1 rating
- 7.5Social Data Collection2 ratings
- 8.5Social Analytics & Insight2 ratings
- 7.2Social Engagement2 ratings
Reviews
(1-2 of 2)- Superior publishing platform with the ability to share workspaces and content calendars between users
- Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
- Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
- Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
- Performance alanysis for own channels and the ability to create dashboards for reporting
- Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
- Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
- Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Staff in our marketing, communications and media teams access Social Studio to provide content for publishing to our platforms. Staff from our IT and web services teams use the platform to listen to conversations regarding their services and provide responses accordingly. A team of customer support staff have access to respond to assigned posts.
- Boolean keyword searches
- 100%10.0
- Filtering out noise/spam
- 80%8.0
- Sentiment analysis
- 50%5.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Content optimization
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 70%7.0
- Bulk actions
- 90%9.0
- Lead generation
- 80%8.0
- Content marketing
- 100%10.0
- Paid media management
- 60%6.0
- Campaigns and promotions
- 70%7.0
- 100%10.0
- 100%10.0
- 90%9.0
- Google+
- 90%9.0
- YouTube
- 80%8.0
- Campaign success analytics
- 80%8.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 80%8.0
- Improved employee efficiency due to the ability to work across teams in-platform
- Improved reporting functionality allowing for transparency in performance
- Advanced sentiment and keyword tracking allowing for in-depth analysis of brand or competitor conversations
- Meltwater Buzz,Hootsuite Free,social pulse
- Content creation
- Customer service
- Analytics and reporting
- Providing access for other areas to manage their own channels but within the same platform has created more of a community of channel managers without the organisation
- Sharing content across workspaces cuts down on duplication
- Integration with other analytics tools has reduced double handling
- Providing access to business development staff to look at conversations about our brand for future opportunities
- Providing more areas of the organisation access to provide customer service in their specific areas
- Product Features
- Product Usability
- Third-party Reviews
- Scheduling and publishing content is very simple and easy to use
- Monitoring and engagement of own channels is simple and easy to use
- Performance reports are simple and easy to understand
- Having to go out of the platform to Radian6 to get some detailed reports in problematic
- The inability to export reporting in the Analyse dashboards is frustrating although I know this is a feature to come
Radian6 Review
- Incorporates tons of data, but allows for control of what and how much.
- Has great data output for additional analysis.
- Robust and allows for a large number of social accounts.
- It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it.
- Very easy to screw up data via the use of keyword hierarchies.
- At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.
- Very little - our industry was one that sold to the buyer, but the buyer was not the end user. We spent a fair amount of money to discover we were largely listening teenage girls complain.
- We quit using it and went with Hootsuite.
- Product Features
- Product Reputation
- Vendor Reputation
- The Engagement Console was easy to use.
- Drilling in data in the analysis dashboard was easy as well.
- Understanding the implications of what you were looking at.
- Setting up profile properly so that the data coming in was relevant, not too much and not too little. It was easy to get way too much or eliminate essential data.