Social Studio Reviews

46 Ratings
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Score 6.3 out of 100

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Jeremy Cowles | TrustRadius Reviewer
April 13, 2018

Jack of all trades, master of none

Score 6 out of 10
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Pros and Cons

  • One stop shop: if you are looking for a tool that combines multiple facets found in individual tools then this could be for you
  • Scheduling posts is a breeze across platform. So this is clearly geared towards marketers or community managers who need a quick and simple way to manage communications output
  • Salesforce is a ubiquitous platform these days - social studio is a natural extension of this (the engage and CRM functionality plays to this strength) so for businesses of any size that subscribe to the Salesforce suite, adding this tool would make total sense
  • The user interface is rather simplistic which can be seen as a pro - intuitive and easy to navigate, and more quickly accessible for newbies over rival platforms which can have steep learning curves and layers of detailed functionality which take time to get familiar with
  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
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Jimmy Mack | TrustRadius Reviewer
August 01, 2017

Social Studio - Good Basic Tool, but Expensive

Score 4 out of 10
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Pros and Cons

  • Social listening - pulling in mass amounts of data.
  • Publishing - creating a content calendar and publishing to multiple platforms.
  • User interface - it has a fairly intuitive UI.
  • Analytics - the analytics are very surface level and leave something to be desired. It lags behind other tools like Sprinklr or Crimson Hexagon.
  • Topic profiles - the idea of "topic profiles" to power searches can be confusing and is inefficient.
  • Reporting - The auto-generated reports weren't very good. I generally exported raw data to Excel and created my own reports after scrubbing the data.
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Nicole Swanson | TrustRadius Reviewer
May 26, 2015

A seamless solution for busy social media managers

Score 10 out of 10
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Pros and Cons

  • Superior publishing platform with the ability to share workspaces and content calendars between users
  • Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
  • Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
  • Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
  • Performance alanysis for own channels and the ability to create dashboards for reporting
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
Read Nicole Swanson's full review
Christopher Perkowski | TrustRadius Reviewer
August 17, 2015

Social Studio Review

Score 7 out of 10
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Pros and Cons

  • Scheduling Content
  • Calendar Organization
  • Facebook, Twitter, LinkedIn capabilities
  • Calendar view should allow for clicking and dragging of posts to reschedule the time of the post.
  • Platform does not allow for moderation of posts through keyword filters which is crucial for keeping our client's pages clean.
  • Social Studio account representatives are not completely knowledgable and competent when explaining the tool or answering questions.
  • Does not allow native video posting
  • Does not allow LinkedIn photo posts
Read Christopher Perkowski's full review
Anonymous | TrustRadius Reviewer
May 01, 2017

Social Studio - Great for Radian 6 Users looking for a team platform!

Score 9 out of 10
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Pros and Cons

  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Anonymous | TrustRadius Reviewer
April 05, 2017

Social Studio is competent

Score 8 out of 10
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Pros and Cons

  • It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
  • It lets you preview the way your content will look on each social platform.
  • Duplicating content was fairly easy.
  • I would have loved a library function for all the images I continually post on social.
  • I wish I could have dragged content on the calendar. For instance, if I had a post scheduled at 3:00 but I needed to move it to 5:00, I wish I could have just dragged the post on the calendar to the 5:00 slot, rather than opening the post and editing the scheduled time.
  • When too many posts were on the calendar, it looked very cluttered.
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Anonymous | TrustRadius Reviewer
March 13, 2015

Social Studio takes the pain out of Social Scheduling and Reporting

Score 8 out of 10
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Pros and Cons

  • Single interface to our three main platforms; LinkedIn, Twitter, Facebook.
  • Aggregated calendar showing when posts and tweets are scheduled.
  • Dashboard access to performance reporting.
  • Shared workspace allows coordination with Agencies and others that are working remote.
  • Images do not always show up in posts, API issues.
  • Cannot toggle between calendar and posts easily.
  • More in-tool resources for researching topics and #s to use in posts.
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Anonymous | TrustRadius Reviewer
November 06, 2014

Social Studio Review - Good start, excited about the potential.

Score 8 out of 10
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Pros and Cons

  • Scheduling and Publishing - Calendar view
  • Streams of Engagement and Workflow to notify others messages
  • Tie in Radian6 to more
  • Reduced duplicate efforts of Radian6 and Buddy Media into one tool
  • Notes to write why a post might not be approved
  • Radian6 Keyword Groups into Listening Streams, not just Topic Profiles
  • Reduce number of small glitches in tool overall
  • Global strategy with multiple pages - costly
  • Only can publish to Facebook and Twitter right now (working on LinkedIn) Need Instagram, Google+ and Pinterest
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Feature Scorecard Summary

Boolean keyword searches (9)
6.9
Filtering out noise/spam (10)
7.0
Sentiment analysis (8)
9.9
Broad channel coverage (11)
9.8
Content planning and scheduling (11)
9.9
Audience targeting (10)
8.0
Content optimization (9)
7.9
Workflow management (11)
8.0
Automated routing and prioritization (10)
9.8
Customer interaction histories (9)
9.8
Bulk actions (9)
3.2
Lead generation (8)
5.0
Content marketing (9)
5.1
Paid media management (7)
6.0
Campaigns and promotions (9)
6.0
Twitter (11)
8.9
Facebook (11)
9.9
LinkedIn (9)
9.9
Google+ (7)
6.8
Instagram (7)
7.9
Pinterest (4)
6.5
YouTube (7)
6.7
Campaign success analytics (10)
8.8
Real-time tracking (9)
7.0
Competitor analysis (7)
9.7
Role-based user permissions & privileges (9)
9.0
Mobile access (10)
9.8

About Social Studio

Social Studio is a social media management plaform built around features such as social media monitoring and listening, content scheduling and publishing, collaboration, and analytics.

Social Studio Technical Details

Operating Systems: Unspecified
Mobile Application:No