One stop shop: if you are looking for a tool that combines multiple facets found in individual tools then this could be for you
Scheduling posts is a breeze across platform. So this is clearly geared towards marketers or community managers who need a quick and simple way to manage communications output
Salesforce is a ubiquitous platform these days - social studio is a natural extension of this (the engage and CRM functionality plays to this strength) so for businesses of any size that subscribe to the Salesforce suite, adding this tool would make total sense
The user interface is rather simplistic which can be seen as a pro - intuitive and easy to navigate, and more quickly accessible for newbies over rival platforms which can have steep learning curves and layers of detailed functionality which take time to get familiar with
Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
It lets you preview the way your content will look on each social platform.
I would have loved a library function for all the images I continually post on social.
I wish I could have dragged content on the calendar. For instance, if I had a post scheduled at 3:00 but I needed to move it to 5:00, I wish I could have just dragged the post on the calendar to the 5:00 slot, rather than opening the post and editing the scheduled time.
When too many posts were on the calendar, it looked very cluttered.