Emplifi Social Marketing Cloud

Formerly Socialbakers

Emplifi was employed to establish a smooth workflow for social media operations all the way from publishing to analytics. I wanted a tool that would have a strong relationship with social media platforms so that we have more capabilities than other tools and Emplifi really works with the best of what's offered with the various APIs. We needed one tool that could be useful for all staff: content creators, ads creators, social media monitoring, analytics, and brand listening.

We use this for publishing and organizing our social media posts, looking at the community for DMs and comment responses, and seeing analytics on how well our content is doing.

Emplifi Social Marketing Cloud- or Socialbakers a few years ago - is a very handy tool for me to handle community requests, manage my social media editorial schedule, and evaluate almost all the activity I manage on social networks. It's important to me that I use a tool that covers all these different aspects of being a social media manager, and that I don't have to switch back and forth between different tools. Emplifi Social Marketing Cloud offers me exactly that, and except for a few cuts (mostly due to the API of the respective networks), I have everything covered that I need in my everyday work.

I currently work with Emplifi to Social Media Management and Measurement, so scheduling and publishing, managing the incoming conversations with all the company social media profile, analysis, reports also help with relevant data to planning our strategy. Emplifi has simplified things massively, as we have more than 500 profiles to manage. Its a user-friendliness and great customer support.

We can streamline our social media management, improve customer engagement, and gain valuable audience insights to enhance our teams overall retail marketing efforts. Emplifi empowers the team with the necessary tools to effectively manage and leverage social media platforms for driving brand awareness, customer loyalty and success to our retailers.

<b>Great tool for social media management</b><br>We have been using Emplifi for 4 years. It helps us to run social media profiles for 5 countries in CEE region. Emplifi helps us to optimize our workflow — especially for community management (we are operating in 5 languages). I fully recommend the tool!

Emplifi is the perfect solution for anyone looking to analyze social networks in a precise and extremely organized way. Each menu option is extremely useful and very easy and intuitive to use. I use Emplifi daily to understand the results of my clients publications and I am more than satisfied. You gonna love it.

I use it to schedule my social media posts and analyse the performance and growth of our social media channels.

We use Emplifi to manage the Facebook and Twitter profiles for a major automotive client. The system is selected by our client, and has replaced Sprinklr - which we found too complicated and cumbersome to use.

Emplifi has simplified things massively, and scores heavily in our eyes for its user-friendliness and great customer support. It's also a great package to look at, and work with.

It's our base tool to analyze social media performance from our clients SoMe handles as their main competitors.

Emplifi has allowed our team to function exactly as we need. We don't have a dedicated social media manager, so the use of approval work flows has allowed us to request content creation by team members who aren't experts in social media writing. As a global organization, we closely monitor what our subsidiaries are posting by adding their "public profiles" to our account and reviewing their content feeds. Prior to using Emplifi, this was a very manual process of finding each subsidiary in the native platforms. Lastly, we truly value the labeling functionality. We categorize each post by topic and campaign, which makes dashboard creation and reporting very quick and easy.

We use Emplifi to manage social media accounts for IKEA. We can quickly check all the comments, and feedbacks we receive from our customers and are quickly able to resolve any issue, queries or even generally gauge their opinions on some of our products. It's very nifty in being able to do that for us so that we can see how to move on in the future.

We use Emplifi as we embark on a new journey from traditional media to the digital space. The product helped us grow our presence on social media. We also get to check how our competitors work, and the things that we should do to improve ourselves.

Emplifi helps us keep track of our performance vs competition, market trends across the globe and an easy way to summarize across all social media channels.

We use it to support our social media strategy (organic and paid). The linking capabilities to different social channels and different engagement measurements is great for what we need. We use it to address reach and engagement on a post by post basis.

Emplifi works very well for us on a day-to-day basis. We manage all the brand's networks, from scheduling publications to obtaining reports on a specific date. For the search of influencers it helps us to have greater clarity in the categories that we are looking for to later do an advanced search. Would I recommend it? Yes.

Allowing my teams to provide data dashboards to our clients and use it as a single source of truth for all their key digital touchpoints without spending many laborious hours transferring data to slides. A powerful tool not just to schedule dashboard snapshots, but also to investigate granular data to not just highlight what happened but also why it happened.

We use it to put content on social networks.The main problem is not having all the options to be able to manage accounts as if it were natively

The Socialbakers Suite is being mainly used by our Social Analytics team in terms of monitoring and analyzing our own social pages compared to our line of business competitors. The tool addresses the capability of combining all pages by line of business in one view and the ability to create a dashboard and analyze performance across competitors.

Our team uses Socialbakers Suite to keep track of campaign performances and identify how and when to optimize them. The Socialbakers tool is a great help in making sure that our campaigns have optimal performance since it gives us access to invaluable insights such as the best time to post, best time to do boosting, etc.

It is being used across the whole organization. Specific to my job, it addresses post-campaign reports, real-time monitoring of campaigns, and social listenings.

As our digital media specialist, Socialbakers is primarily used for and by the marketing team. I find the suite very useful when it comes to data analytics and insighting. I'm now able to pull out historical data that we use for reports sent to our industry partners as well as collate reports per time frame or per campaign (through the seamless tagging feature) in a matter of minutes, whereas this would've taken me hours of manual tracking if I hadn't used the suite. We've yet to roll out and practice the content creation and approval workflow but I've expressed to my colleagues that I highly recommend utilizing this feature to streamline and ease out our workflow, and ultimately eliminate external platforms that we use for content approvals.

We use Socialbakers for our monthly performance client reports. The social media department is the main department that uses it. It gives us insights on how the social media pages that we manage are performing in terms of engagement, follower growth, and top-performing content.

Socialbakers is new to the University of Waterloo only starting back in December 2019. We are currently trying to roll it out to all departments. Most have begun to use it, but there are still some departments that are being trained and transitioned into it.

We use Socialbakers Suite to manage our social media accounts and evaluate channel performance. It is a great benchmark to see and plan our social media KPIs in terms of channel and content prioritization. It is also very useful to compare our brand within other ELC brands.