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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

Overview

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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Recent Reviews

A good co-worker

8 out of 10
February 26, 2024
Incentivized
For our company that needs to work with large amounts of data from various social media profiles (facebook, instagram, youtube) this tool …
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EASY TO USE!

8 out of 10
October 30, 2023
Incentivized
Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(170)

Attribute Ratings

Reviews

(1-4 of 4)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We manage a group of freelancers all over the world with several social media accounts. The user groups are using publishing but also different dashboards to manage the daily work.

I use different Dashboards to analyse my freelancers work in the world. It's a big help to also have paid media spends in this as we need to know that the freelancers spend the media budget accordingly.
  • Dashboard Solutions
  • Easy publishing and scheduling
  • Social Listening of competitors
  • Sometimes the settings on the website are not conclusive. e.g. you want to add more users, but you have reached the max number of users. I didn't know and needed to contact the support.
  • Even more variations on the dashboards.
  • More details on competitor listening.
- It's great for analytics to look into the numbers retrospective can give great insights on our performance throughout the last years
- It's not made for managing a whole lot of ads. I think it would be great to have a direct connection with the meta business manager and see ad campaigns as well in the publishing calendar
  • Dashboard
  • Publisher
  • Sentiment
  • As we don't sell online, there is no number of ROI I can give!
I have always gotten great support from the Emplifi team, either through my account manager or the support team through the chat!
Yes
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Socialbakers Suite is used for social media teams across Europe and the Middle East, as well as content creation in our central team. Socialbakers seeks to understand the performance of our social media accounts and to improve the content production based on what is already existing.
  • Providing dashboards to see rapidly the performance across channels/accounts
  • Identifying content performance
  • Visual recognition. We monitor 16 accounts across 3 platforms (Facebook, Insta, YouTube), it would be great to see where/how many times a single piece of content has been used
  • Positive - Gain of time.
  • Positive - Adapting content creation based on what already exists.
Well suited for:
- Identifying the social media strategy of each account, on each platform
- Understanding if a content performed well or not
- Downloading specific reports
20
Approx 20 people
- Social media teams across EME region
- Content creation team
  • Analytics
  • Understanding functioning of strategies
Reactivity of the team, answers are always on-point
Yes
yes
Bryan Nye | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.
  • Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
  • Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
  • Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.
  • Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
  • Socialbakers could offer some additional features that set them apart from their competitors.
  • Socialbakers could be in better contact with their customers from a sales manager and an account manager position.
  • Socialbakers showed us ways that we could improve on how often we post on social media channels compared to our competitors.
  • Socialbakers showed us ways that we could advertise on Facebook more efficiently.
Socialbakers Analytics is well suited to compare your business' social media channels to the channels of your competitors.
We now use Tracx Social Media Listening tool for our competitor analysis and comparison. Tracx is a tool that includes social media listening, social media post scheduling and competitor analysis.
Yes
We were previously using Meltwater Buzz for our competitor comparisons but Social Bakers had more metrics available to us.
  • Price
  • Product Features
  • Vendor Reputation
We liked the Socialbakers was a partner with Facebook and the metrics that it could offer us about our competitors on Social Media that other platforms could not.
I might look for a platform that offers social media competitive comparison as well as social media listening and scheduling all in one tool. This way we would have one login for all of our social media needs within one tool.
Support is not based in the United States.
No
Boris MERCIER | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SocialBakers Analytics is our main platform to analyse and centralize the insights of our various social media platforms. It also allows us to benchmark all our principal competitors and compare with the average of our market. It's a real-time decision making tool that helps us maintain the highest level of engagement with our communities and response rate from the team. It's used by the whole social media department in order to share social media insights with the rest of the company, board included.
  • Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
  • Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
  • Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.
  • Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
  • Mobile app is a bit limited and not so easy to use as the web version.
  • By providing in real time the quality of our social media communication, it allows us to adjust and optimize our organic reach and impressions.
Which social media platforms need to be monitored? (Should be in the list that SocialBakers includes)
How many competitors do you need to monitor? (Cost is per profile monitored)
12
Social Media team:
Head of Social Media
Social Media Strategists
Social Media Coordinators
Social Media Analysts
Social Commerce Manager
Social Ads Managers
Community Managers

  • Implemented in-house
No
Change management was minimal
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
No
Premium support is included, customer service is nice, fast and efficient.
Compared to other vendors that generally charge you for customer support and a not always perfect service, SocialBakers support is included and very efficient.
Yes
yes, definitely. The team has a great attitude, always trying to learn from issues/mistakes to improve the product.
  • Dashboard
  • Channels overview
  • Competitors comparison
Yes
Full web version is viewable on mobile, not really optimized but still working.
Mobile app could be updated, it's a bit complicated to use.
Web version is perfect. Lost 2 points because of mobile version that could be optimized.
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