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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

Overview

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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Recent Reviews

A good co-worker

8 out of 10
February 26, 2024
Incentivized
For our company that needs to work with large amounts of data from various social media profiles (facebook, instagram, youtube) this tool …
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EASY TO USE!

8 out of 10
October 30, 2023
Incentivized
Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(170)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
October 24, 2023

I will never change

Score 9 out of 10
Vetted Review
Verified User
Incentivized
USE: planning editorial plan, share ed. plan with client and manage rework, data analysis and community management
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.
  • planning contents
  • organic data analysis
  • It will be better to manage a single ticket always with the same person
  • Missing functionality: paid media data
USE: for agencies that need to manage many clients; for clients that have a large number of comments/DMs (e.g., ecommerce, food products...) because it allows you to track client conversations, assign sentiment, and check the status of conversations (done, in progress...).
  • community management
  • calendar
  • dashboard
  • analytics
  • I don't have numbers, but Emplifi certainly saves us time in community management, data processing and content scheduling.
Emplifi is better than Hootsuite and Falcon.io in community management, report and calendar
Sprinklr is the best one but it's more expensive
We use Brandwatch only for web listening
17
all of us work in Social Media Team
don't understand the questions =(
  • Community Management
  • Calendar
  • Sharing data directly with the client
  • Manage community in tandem with client
  • paid media mangement
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Yes
falcon.io
  • Ease of Use
  • Other
easier in social media planning: it's possible to share the ediatorial plan with clients and manage their feedbacks
price-quality balance
absolutely not
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emplifi was employed to establish a smooth workflow for social media operations all the way from publishing to analytics. I wanted a tool that would have a strong relationship with social media platforms so that we have more capabilities than other tools and Emplifi really works with the best of what's offered with the various APIs. We needed one tool that could be useful for all staff: content creators, ads creators, social media monitoring, analytics, and brand listening.
  • community management
  • analytics widgets
  • customer service
  • customization
  • load times for bulk actions
Emplifi is excellent for managing customer relations/social media monitoring with its Community module. There's an easy way to talk internally with staff to find the best response to a question or solution to a supporter/customer problem. Emplifi also makes publishing easy and efficient. The user experience is excellent for anyone looking to add more convenience to their workflow. Emplifi isn't the best platform for influencer discovery and management, but I know they have just added some new features around that for users looking for that capability.
  • answer templates
  • label automations
  • custom listening queries
  • enhanced brand image through consistent messaging using answer templates
  • improved overall average response time to important questions and donors
  • allowed for higher contact with donors
  • led to a massive increase in completion rate of incoming content due to efficiency of the tool
Emplifi's support services are where the tool really sets apart from others. No other social media marketing tool that I've used in the past has had the high-touch level of care that Emplifi does. Their staff are really there for us, helping us design impactful reports with the best metrics, expanding the tool for wider staff use, troubleshooting technical issues, and listening to developer feedback. They genuinely care about their customers and work hard to provide update and changes to the software that will expand your capabilities. In just one short year of using Emplifi, I've seen so many ideas and feedback that we (and other customers) had actually come to life as new or improved features.
I evaluated 10 different tools, Emplifi was one of them. What really set Emplifi apart was the user experience, quick turnaround for new features, and robust support. Emplifi allowed us to work most flexibly with the API of all social channels - offering features that other tools didn't at all. Furthermore, it was the nicest user experience, making it pleasant and easy to work in the tool all day, which most of our staff are doing.
30
We have a variety of teams and lines of business as a part of our Emplifi team. First, we put in the core social media team, which consists of comment moderators and content creators. Then we added in various other important staff that run analytics to measure success on digital marketing campaigns. Next, we added in agents and staff from other offices who want to use Emplifi to successfully manage their content and audience engagement. Overall, the functions are media, public relations, photo/video, agents, community management, publishing/content creation.
3
We have three key staff that serve as in-house admins on Emplifi. One staff person is dedicated to being the "super admin" of the tool and managing the settings, users, and communication with Emplifi customer service reps. That person needs attention to detail, skills adapting to technology easily, ability to map out the structure of things like labels and task automation, and time to manage user settings/page setup.
  • publishing social media content
  • responding to comments and messages on social media
  • analytics for reporting
  • find and escalate concerning brand mentions
  • get the whole family of organizations organized in one place
  • influencer marketing
Emplifi is the most efficient tool for social media marketing - period! Our team did an extensive review of a dozen tools and found Emplifi to be the most efficient tool in our budget. Most importantly, the customer service is top-notch. I recommend Emplifi to everyone who is looking to upgrade from tools like Sprout or Hootsuite.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Socialbakers Suite is used for social media teams across Europe and the Middle East, as well as content creation in our central team. Socialbakers seeks to understand the performance of our social media accounts and to improve the content production based on what is already existing.
  • Providing dashboards to see rapidly the performance across channels/accounts
  • Identifying content performance
  • Visual recognition. We monitor 16 accounts across 3 platforms (Facebook, Insta, YouTube), it would be great to see where/how many times a single piece of content has been used
  • Positive - Gain of time.
  • Positive - Adapting content creation based on what already exists.
Well suited for:
- Identifying the social media strategy of each account, on each platform
- Understanding if a content performed well or not
- Downloading specific reports
20
Approx 20 people
- Social media teams across EME region
- Content creation team
  • Analytics
  • Understanding functioning of strategies
Reactivity of the team, answers are always on-point
Yes
yes
Shubhankar Goel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • The greatest strength of the tool is its visualizations and the competitive analysis it provides.
  • The tool helps in understanding a brand's social performance against other brands.
  • The tool is a bit limited in terms of the number of social channels it analyzes (3).
  • The tool currently doesn't provide post level reach data for Twitter.
  • The tool aids in measuring the social ROI through the metrics and insights it provides.
The tool is a bit limited with the post level twitter metrics and with the number of social platforms it currently analyzes.
However, it is a great tool overall especially for measuring social success across a category or against other brands.
We tested many other social tools in the market but chose Socialbakers mainly because of its ability to provide competitive social insights for multiple brands
  • The tool helps in measuring social success of a brand through the key metrics and insights it provides.
  • The tool is also a great asset for performing social competitive analysis for brands across the three social platforms: Facebook, Twitter and Youtube.
Great tool overall.
  • Implemented in-house
No.
  • Online training
  • Self-taught
The online training was fine but, in the end, the best way to learn any product is by actually using it.
It is fairly easy to learn without training. Having said that, training is very helpful to fully understand the tool's functionalities.
Good experience so far.
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