Great for high volume Direct Messages
We use Emplifi Social Marketing Cloud for the management of all our Social Media Direct Messages. This is includes 2 Twitter/X accounts, …
Overview
What is Emplifi Social Marketing Cloud?
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…
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What is Emplifi Social Marketing Cloud?
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Emplifi Social Marketing Cloud?
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
- Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
- Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
- User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
- GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
- User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.
Emplifi Social Marketing Cloud Features
- Supported: Content Management
- Supported: Social Scheduling & Publishing
- Supported: Community Management
- Supported: Listening & VoC Intelligence
- Supported: Social Media Analytics
- Supported: Social User Generated Content
- Supported: Influencer Marketing
Emplifi Social Marketing Cloud Screenshots
Emplifi Social Marketing Cloud Videos
Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social
Emplifi Social Marketing Cloud Integrations
Emplifi Social Marketing Cloud Competitors
Emplifi Social Marketing Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
| Supported Countries | Global |
| Supported Languages | English, German, Spanish |
Emplifi Social Marketing Cloud Downloadables
Frequently Asked Questions
Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.
Reviewers rate Support Rating highest, with a score of 9.5.
The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
Emplifi Social Marketing Cloud Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 65% |
| Enterprises (more than 500 employees) | 25% |
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Reviews and Ratings
(174)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
October 30, 2023
EASY TO USE!
Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one of the best solutions I've ever used: easy to use, fancy dashboards, and reactive support when you have any problems! Hope they will continue to improve the tool and provide us with the best social media analytic tool!
- Fancy dashboard.
- Easy publishing.
- Clarify all widgets ( what mean the data and where the data is collect).
- Provide more widgets.
- REPORTING
- Easy to identify the best influencer.
- Save time to answer to all DMs.
The reporting part is much more fancy and easy to use than Brandwatch! However, I use more the ENGAGE and PUBLISH functions of Brandwatch because I'm more efficient with it.
No
- Integration with Other Systems
- Ease of Use
Emplifi allows us to integrate with other systems in quite an easy way! Also, it's important to have an easy-to-use tool.
I'm not the only one to decide.
October 24, 2023
I will never change
USE: planning editorial plan, share ed. plan with client and manage rework, data analysis and community management
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.
- planning contents
- organic data analysis
- It will be better to manage a single ticket always with the same person
- Missing functionality: paid media data
- community management
- calendar
- dashboard
- analytics
- I don't have numbers, but Emplifi certainly saves us time in community management, data processing and content scheduling.
Emplifi is better than Hootsuite and Falcon.io in community management, report and calendar
Sprinklr is the best one but it's more expensive
We use Brandwatch only for web listening
Sprinklr is the best one but it's more expensive
We use Brandwatch only for web listening
17
all of us work in Social Media Team
don't understand the questions =(
- Community Management
- Calendar
- Sharing data directly with the client
- Manage community in tandem with client
- paid media mangement
Yes
falcon.io
- Ease of Use
- Other
easier in social media planning: it's possible to share the ediatorial plan with clients and manage their feedbacks
price-quality balance
price-quality balance
absolutely not
December 05, 2017
Social analytics from a reliable source
We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.
This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.
I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.
The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.
This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.
I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.
The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.
- Data exports to Excel and the API.
- Online user interface.
- Predictive analytics for FB and IG posts.
- Not easy to synch post tagging from CMS.
- Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
- Benchmarks feature is a bit weak.
- Adding more rigorous measurement to Social Media.
- Allows us to track content strands longitudinally more easily.
- Reduced amount of time required to pull metrics for analysis significantly.
I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.
One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
Yes
I inherited a Simply Measured account when I joined and found the entire workflow associated with it to be extremely wasteful in terms of time and resources. I also found that the metrics it displayed to be shallow and not insightful.
- Product Features
- Product Usability
- Prior Experience with the Product
I wanted something that I could use easily and quickly.
The landscape has changed quit a bit and I would look for a vendor that has implemented features to measure new social channels more rapidly.
Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.
- Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
- Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
- Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.
- Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
- Socialbakers could offer some additional features that set them apart from their competitors.
- Socialbakers could be in better contact with their customers from a sales manager and an account manager position.
- Socialbakers showed us ways that we could improve on how often we post on social media channels compared to our competitors.
- Socialbakers showed us ways that we could advertise on Facebook more efficiently.
Yes
We were previously using Meltwater Buzz for our competitor comparisons but Social Bakers had more metrics available to us.
- Price
- Product Features
- Vendor Reputation
We liked the Socialbakers was a partner with Facebook and the metrics that it could offer us about our competitors on Social Media that other platforms could not.
I might look for a platform that offers social media competitive comparison as well as social media listening and scheduling all in one tool. This way we would have one login for all of our social media needs within one tool.
No