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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

Overview

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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Recent Reviews

A good co-worker

8 out of 10
February 26, 2024
Incentivized
For our company that needs to work with large amounts of data from various social media profiles (facebook, instagram, youtube) this tool …
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EASY TO USE!

8 out of 10
October 30, 2023
Incentivized
Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(171)

Attribute Ratings

Reviews

(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
For users who want to follow trends in other profiles and their client's own content, Emplifi Social Marketing Cloud is recommended. Like every analysis platform, there are limitations, the data is not identical to that available on the networks and there is a certain delay in updating metrics.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emplifi Social Marketing Cloud is a very broad tool, where so many social tools are included, so you don't need extra platforms (not really) to do things. And they keep developing so they are innovative and up to date. They are also very good in working with bigger businesses but still keeping them separate where needed, but also comparative where needed. It would be great if boosting could be included in the platform too.
February 26, 2024

A good co-worker

Score 8 out of 10
Vetted Review
Verified User
Incentivized
A brand needs to know every week how its community is growing on social networks and how the content it is publishing is working. What type of content works best, how many impressions and engagements are there, create a top 3 content. Also to have a table with the details of all the posts.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Emplifi to a user who has many clients and many social media profiles to handle. At the same time, I think it wouldn't be as necessary for somebody who handles a few profiles or cannot plan its content calendar much in advance, as publishing planning is one of the platform's strongest features.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
- It's great for analytics to look into the numbers retrospective can give great insights on our performance throughout the last years
- It's not made for managing a whole lot of ads. I think it would be great to have a direct connection with the meta business manager and see ad campaigns as well in the publishing calendar
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Well-Suited Scenarios: Emplifi excels when managing multiple social media platforms, making it ideal for businesses with an active presence on various networks like Facebook, Twitter, Instagram, and LinkedIn. It's well-suited for businesses with large marketing teams that require collaboration and approval workflows for social media content. Emplifi is a strong choice for organizations focused on data-driven marketing, as it provides robust analytics and reporting tools to measure the impact of social media efforts.

Less Appropriate Scenarios: Emplifi's comprehensive features may be excessive for small businesses with limited social media activity. The cost of Emplifi may be prohibitive for small businesses or startups with constrained marketing budgets.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I believe Emplifi Social Marketing Cloud provides a solution that would be ideal for most social media marketing teams. It is easy-to-use with an attractive and pleasant user interface, and strikes a nice balance between being simple while still offering advanced functionality where required. Some competing products seem to needlessly complicate some aspects of the user interface and experience, but Emplifi Social Marketing Cloud feels just right for me in this sense.
Lizbeth Sánchez Correa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I recommend Emplifi Social Marketing Cloud to be able to better manage several social networks at the same time from a single site, with the opportunity to analyze the data in each of them. In addition, it is possible to offer customer service from Emplifi Social Marketing Cloud, and also analyze the conversation and the sentiment of incoming comments.
October 30, 2023

EASY TO USE!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Emplifi is a super easy tool to create a fancy dashboard. I can easily find the data I need for Instagram or Facebook, and I'm able to compare results to other countries! It's also a nice tool to publish and program social posts for the week! We can save a lot of time with it!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emplifi is a potent tool for social media content performance analysis and comparing our results with those of our primary competitors. It makes our content scheduling, approvals workflow, and publishing process more efficient. It also help us manage our community management tasks and kee track of our customer care team performance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Emplifi is really suited to companies looking to bring all their social media operations into one tool, and include some better perfomance metrics than found natively, and have access to quick and easy analysis, to provide insight to the rest of your company. It has quite a lot of tricks in its bag, and is really great if you are simply used to native platforms.

It is perhaps less appropriate if you are really keen on intense scrutiny of competitors. whilst it does have a competitor tracking ability, it only has access to publicly available information, so it is not as detailed as you might want it to be. also - adding extra profiles to track costs money.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Emplifi if you work with multple accounts and multiple agencies/people that need access to limited profiles. It is easy to limit who can see what to avoid sharing insights with people that shouldn't have access to. Easy to understand and get a hand on by investigating the suite. Lacks a little if you need someone to give you support through the onboarding process or if you have any problems within the suite, you can contact the chat on the suite but usually takes a while to get back with a solution, or you can hope your account manager its online and willing to help you for him/her to reply to you
October 24, 2023

I will never change

Score 9 out of 10
Vetted Review
Verified User
Incentivized
USE: for agencies that need to manage many clients; for clients that have a large number of comments/DMs (e.g., ecommerce, food products...) because it allows you to track client conversations, assign sentiment, and check the status of conversations (done, in progress...).
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is great for understanding our clients performances and make reports that can get to the core of what they do well / not well.
However, I don't understand what is the value of its "publisher" feature. We actually publish directly on our social media platforms and it seems much easier that way than using a specific tool for that.
Barika Phillips Bell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For those looking to move to a more streamlined solution that is intuitive, easy to work with, and account management that is responsive - Emplifi Social Marketing Cloud is a great solution. They particularly excel for brands that have a separate team that handles community management vs. guest service. We have two teams that have two different objectives and the way the tool is designed is perfect for our needs. Both can play in the sandbox at the same time to achieve their objectives. We didn't have that capability with other solutions. Emplifi Social Marketing Cloud is definitely more suited to brands that need an all-in-one solution. If you're only looking for Social listening or Content Planning and Scheduling, I wouldn't recommend this tool for one-offs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emplifi is excellent for managing customer relations/social media monitoring with its Community module. There's an easy way to talk internally with staff to find the best response to a question or solution to a supporter/customer problem. Emplifi also makes publishing easy and efficient. The user experience is excellent for anyone looking to add more convenience to their workflow. Emplifi isn't the best platform for influencer discovery and management, but I know they have just added some new features around that for users looking for that capability.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's well suited if you manage multiple social media accounts and want to schedule in advance. I also like the ability to tag companies, and the AI copy generator has been a life saver. Where it is less appropriate is when uploading Reels and TikToks as we need to do this natively to use the functionalities only found on the app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you're a social media manager and you're doing community management, planning editorial content, or evaluations for your product or your customers on a daily basis, Emplifi Social Marketing Cloud helps you keep everything in one place. You don't have to switch between different platforms or use different tools; Emplifi Social Marketing Cloud offers you everything in one intuitive user interface.
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