Emplifi Social Marketing Cloud

Formerly Socialbakers

Emplifi is excellent for managing customer relations/social media monitoring with its Community module. There's an easy way to talk internally with staff to find the best response to a question or solution to a supporter/customer problem. Emplifi also makes publishing easy and efficient. The user experience is excellent for anyone looking to add more convenience to their workflow. Emplifi isn't the best platform for influencer discovery and management, but I know they have just added some new features around that for users looking for that capability.

It's well suited if you manage multiple social media accounts and want to schedule in advance. I also like the ability to tag companies, and the AI copy generator has been a life saver. Where it is less appropriate is when uploading Reels and TikToks as we need to do this natively to use the functionalities only found on the app.

If you're a social media manager and you're doing community management, planning editorial content, or evaluations for your product or your customers on a daily basis, Emplifi Social Marketing Cloud helps you keep everything in one place. You don't have to switch between different platforms or use different tools; Emplifi Social Marketing Cloud offers you everything in one intuitive user interface.

Its appropriate for those who have to manage social media profiles, I mean not just publishing contents but for planning and take a deep dive into data information, as yo can see and understand your audience and need, look for the new trends and topics there you can surf on, analyze your campaign performance and compare to the competitors - benchmarking.

There was a time where our subscription stopped working for a day. Experiencing a disruption in Emplifi was challenging, especially as we heavily relies on the platform for critical tasks like posting social media content and communicating with customers. With Emplifi not functioning for a day, we were unable to schedule and publish social media content as planned. This resulted in missed opportunities to promote retailers and brands and engage with our audience. The delay also caused in not being able to deliver timely and relevant content from our channels.

I would recommend this tool to companies or agencies or freelancers that manage multiple profiles. The manager gets the overall picture here about the community, content — future or past, data — organic or paid, content inspiration and many more. On the contrary, for smaller teams or companies, the tool is unneccessary.

Emplifi is the best solution that I know in the market. I tried several tools but no ones compare to Emplify. It's so simple to use, very plug and play interface, with all you need in one platform. You can search for data, analysis results and you're still able to schedule content.

I really like the AI composer. If you have to come up every day with social media copies it can get quite repetitive or you'll lose some creativity. The AI composer helped me a lot to get new inspiration for texts.

It's great for multi-channel social media management, plus clearly has the scale to suit multi-national organisations connecting hundreds of profiles and being used my multiples teams, in different languages, all over the world.

The AI content creation function is cutting-edge, and works surprisingly well too!

It's one of the best tools, easy to use and very intuitive. Customer support is so good as well.

Emplifi Social Marketing Cloud is perfect for a marketing team that doesn't have one dedicated social media manager. It allows people from different departments or with different skillsets to contribute content for consideration. There is no limit on the number of people who can be in the platform, so you can open it up to Customer Service and Product Development in addition to a marketing team.

It is more suited to a big business that can afford the services. Emplifi is not cheap to purchase and use so this becomes an issue. I think Emplifi can be used by businesses who want to reach more customers via the new emerging tech of this year

All I could say is that Emplifi Social Marketing Cloud is a perfect product for those who want to further strengthen their presence on the digital. It has the complete tools that will equip you all throughout your journey.

Fantastic tool to start your social media listening; easy to build out dashboards to monitor and summarize performance vs competition, across various platforms and regions. We have found it to be optimal tool to measure various performance metrics by channel and all together. Also cost effective compared to other tools out there. Publishing is easy to use as well. Listening capabilities perhaps has to improve compared to others in the space.

Great for strategy before launching a campaign, and checking how a current campaign is performing in real-time. Great for new users to assess their work. Less appropriate for smaller details like picking out the cover for an Instagram Reel or tagging accounts when looping in a person or business. Perhaps more included add-ons.

It is excellent for monitoring the activities of your competition and brands related to your category. It has deficiencies in the listening part and in influencer audience metrics, it is difficult to have to register accounts if you already have all your spaces occupied.

I think as a tool for marketers who work with social media, Emplifi is a must have. I really can't imagine going into native dashboards from each social media channel and manually extracting data to analyse. Having a centralised system that is connected to multiple key channels which brands need is the only way to be productive in this modern marketing era.

Adequate: make it intuitive and easy for everyone

Inappropriate: difficult to work from mobile

Socialbakers Suite is really suited to address dashboard monitoring tools for businesses with multiple pages. It has the ability to gauge your own performance versus pre-identified competitors. The ability to tag posts makes it seamless in organizing data sets for future campaign analyses.

Socialbakers Suite is most definitely helpful for campaigns with multiple social posts since the data extraction is very quick and easy to do. At the age when people need meaningful data at a finger's snap, this tool allows us to do just that. Moreover, this helps us understand our audiences better.

Campaign monitoring:

It aggregates all posts for the same campaign, making it easier for us to track the performance on a per-link, and on a campaign basis.

I find the suite very useful when it comes to data analytics and insighting.

The performance prediction feature is a great one as it gives us more insights into the type of content we're creating, what works, and what doesn't work with our audience. However, I would like to understand more about what is that prediction based on.

I feel in any business, having Socialbakers to help save time managing all your social media handles will improve productivity. The in-depth analytics will help any business target the audience they wanted, maximizing the interactions you get on your posts.

It is very structured to show channel performance results in KPI's.