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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.
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Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …
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Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.
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Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job
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Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
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Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.
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Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …
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Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
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Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
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Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
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Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.
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Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.
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Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …
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Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.
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Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.
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Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
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Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-24 of 24)
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July 11, 2018

Impressive service levels, great enterprise experience, excellent all round product.

Joe Hill | TrustRadius Reviewer
Joe Hill
Head of Marketing Technology
Springer Nature (Publishing, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
9
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
June 11, 2018

Skyrocket Social with Khoros

Angel Soria, MBA | TrustRadius Reviewer
Angel Soria, MBA
Global Social Media Manager
Honeywell (Aviation & Aerospace, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Implementation Rating
5
Our implementation situation was unique, to say the least. Although Khoros recommended against it, the enablement piece was removed from our package, making the implementation subpar. My advice to anyone who makes the move over to Khoros is to keep the training, it's lucrative! You're already spending the money so saving a few bucks isn't worth setting your team up for failure. Training helps for so many reasons but the most important is the adoption of the tool with the team and it minimizes the learning curve. Trust me!
June 06, 2018

Khoros streamlines Social Media engagements

Verified User
Vice-President in Marketing
Banking Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
9
I was not part of the initial day-one implementation, however, our recent implementation experiences have become easier with the support of a dedicated team who ensure we are prepared in advance and knowledgeable of upcoming changes. Poppy and Teresa are not only Khoros experts but they are also well-versed in our specific configuration.
April 17, 2018

Social Media Tool Bringing Everything Together.

Richard Reeves | TrustRadius Reviewer
Richard Reeves
Customer Experience Social Media & Infotainment Strategic Operations Manager
General Motors Europe (Automotive, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
10
From piloting all vendors to choosing the right one, we established a great approach. Khoros ticked all the boxes the training was seamless and uncomplicated. The whole background set up completed by Khoros using the requirements we had set in place at the beginning.
The Khoros team worked around the clock to make sure that every member of the team was fully trained and operational in time for Go Live, the management of all platforms across all countries was completed without a hiccup.
March 22, 2018

Getting to you know your business socially with Khoros

Latasha Howard | TrustRadius Reviewer
Latasha Howard
SpredFast Ambassador
Neiman Marcus (Retail, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
10
As mentioned previously, the Khoros advisors (onboarding staff) are very knowledgeable of business analytics and how it can assist any organization with growth in every area of the business, and this is not just limited to retail. In many of my trainings and overall conversations with Khoros advisors, they always seem to be on the same path of success and they're always available and open to any and all suggestions provided throughout our many meetings and calls. At no time did I, fellow colleagues, or my team feel neglected or lost, instead each encounter was like seeing a good friend for a class reunion. The professionalism of each member was and is beyond impeccable!
March 14, 2018

Khoros -- A social media arsenal in one elegant, streamlined platform

Garrett Estrada | TrustRadius Reviewer
Garrett Estrada
Corporate Communications Specialist
Caesars Entertainment Corporation (Gambling & Casinos, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
10
Khoros has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Khoros team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Khoros users.
March 14, 2018

Khoros - Excellent for Social Listening and Real-Time Event Coverage

Verified User
Team Lead in Social Media
Marketing and Advertising Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Implementation Rating
9
Khoros was extremely helpful in offering team tutorials and custom onboarding sessions when our agency expressed interest in partnering with them for social listening offerings. Khoros provides both online and in-person education tools as well as a robust help section for quick answers to platform-specific questions. Their reps are always on call and quick to answer.
November 21, 2012

Khoros is awesome. Training the only weak spot.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Implementation Rating
6
• • Implementation has been difficult and slow but due almost entirely to internal issues and the “housekeeping” that comes with implementation social media management. Part of the problem has been lack of proper internal resources to fully focus on the deployment – an issue we’ve recently solved for so our deployment is moving along very quickly. The most difficult part of the deployment is auditing the organization to understand all the Twitter and Facebook accounts that exist across the organization. We then need to find the credentials for all of these accounts and shut some of them down. This is a bit of a logistical nightmare. Because we have now hired someone to manage this process and have recognized the need for a social media operations team, accounts for 9 o four 12 regions are fully loaded into the system and we expect all to be completed by the end of 2013. Having social media marketers try to manage this enterprise rollout was not a good idea. • We have also encountered some technical issues in the stores. Some staff members have old computers with unsupported browsers, and this has been an unexpected issue to deal with.
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