Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact Customer Service Goes a Long WayAcross global marketing departments.,Constantly updating and improving their product to keep it current and leading edge. Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform. Prompt technical support.,Much is done remotely, more person to person check-ins between client reps and clients would be nice. I would love to be able to edit posts directly from Spredfast after publishing instead of needing to go into the native platform to fix typos, etc.,10,Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.,10,10,We are continuing to expand here. We have gained efficiencies through Spredfast already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.,We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.,10,10,Sprinklr, Sprout Social and Meltwater Media Intelligence Platform,Spredfast summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Spredfast blog.,20,1,social editorial calendar management and campaign planning evaluation of campaign performance, high- or over-performing content, identification of influencers social customer care and response,We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation We are able to obtain VOC from social listening,Managing promotions or contests,9,It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiencyAwesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10More channels, more data, more resultsAt Social Factor, Spredfast Conversations is implemented for internal marketing purposes and on behalf of all of our clients. It's been instrumental to managing 3 - 20 accounts for each of over 25 clients. It provides a unified place to write and draft content, monitor key conversations, and to aggregate and analyze metrics.,Robust user and account management Metrics and analytics for multiple channels all in one place Content approval process in the system minimize risks,Every once in a while you can get a data blip on reports,9,,Increased efficiency publishing Minimized risk Increased efficiency reviewing data,,9Spredfast makes the dream last!I think this tool is meant for a team of any size. I am the sole social media manager for my brand and it has been a great tool in the sense that I can see what is being said about my brand and respond accordingly. I wish I could get everything out of analytics with a click or two, but I can export what I need from my streams and extract the data I need from there. Overall, I and my c-suite are big fans of Spredfast.,Listening The account and support teams are outstanding,Analytics - I can still get the great data from native sites. If no luck there, I pull data out of Spredfast and manipulate it manually in excel.,10,1,Better customer service Faster response times Better reach,Adobe Social,HootSuite Enterprise,9Spredfast - A Social Media Relationship Platform offering great tools and spectacular customer service.Great for managing and planning content for weekly channel distribution, along with pic/text repositories for easy access and posting. Great metrics for individual posts, which is helpful in gauging content impact and copy resonance. "Highlight" function allows for ease of communication between team members, especially when addressing customer service issues. Provides a high level view of my weekly content calendar, allowing for visual determination of over / under posting. Great customer service! Very quick to respond. Great repository of learning tools - videos and instructions.,This is a very good tool, and they are constantly improving it with new features. However, there is a continuous learning curve as new features are rolled out and implemented.,We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function. Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience. The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels. Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.,6,10
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106 Ratings
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Score 8.0 out of 101
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Travis Burchart profile photo
October 16, 2014

Review: "Spredfast - A Social Media Relationship Platform offering great tools and spectacular customer service."

Score 6 out of 10
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Likelihood to Renew

Spredfast is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always changing landscape of social media.
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Christina Hadly profile photo
October 25, 2013

Review: "A Winner at Analytics, Spredfast Fails at UI and Social CRM"

Score 3 out of 10
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At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams.
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Ryan Miller profile photo
January 13, 2014

"Splash Media Review of Spredfast"

Score 9 out of 10
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Likelihood to Renew

The customer and tech support we have access to is amazing. I've vetted plenty of social media tools and platforms and many of them overlap in service so having excellent customer support is key. We're going on our second year with Spredfast and look forward to many more.
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Jibran Malek profile photo
November 12, 2013

User Review: "Spredfast to Victory"

Score 10 out of 10
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Even with some of it's cons, I have never been disappointed with Spredfast. Before acquiring Spredfast, I researched a ton of tools but Spredfast has easily been the best one. It's content labels and automatic link shortening (you can even sync it to your account) is incredibly useful for social media management. This is definitely a tool you'll want to look into.
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Jay Boynton profile photo
November 02, 2013

Spredfast Review: "Good foundation, still has improvement to do though"

Score 6 out of 10
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Would have gone higher but in the interest of having experience with a wider field of tools it would be better to see what else is out there. It was good for reporting on a specific hashtag conversation or specific @ mention stream and is straightforward to set that up. But generating outputs beyond the dashboard view required doing some manual work that took a bit of time. Also not being able to see the # of Twitter followers for a particular person's account from the dashboard was an unwelcome delay forcing us to click into each person's account to calculate reach.
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Amanda Botha profile photo
October 31, 2013

Spredfast Review: "Finally... A New Method of Marketing!"

Score 8 out of 10
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Overall, I think that Mass Relevance is a great platform as a marketing tool for any program, event or product. There is power in it's ability to pool media and content with a pre-approval process. It could use some improvement on the user interface of the page, but overall it is fun, new and exciting! I would definitely work with Mass Relevance again if I had the opportunity, or recommend it to other companies/customers.
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October 26, 2013

Review: "Spredfast - Because you live and die by the analytics."

Score 8 out of 10
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Likelihood to Renew

There is no product like Spredfast. Our company lives and dies by the analytics, and to date we have not seen a more comprehensive analytics structure for any social media management tool. Spredfast support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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November 01, 2013

User Review: "Spredfast - Highly Recommended"

Score 10 out of 10
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Spredfast continues to deliver terrific customer service, even when they know the mistake is theirs and not an internet API. They deliver on time and are always providing webinars and trainings when releasing new updates.
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March 21, 2013

Spredfast Review: "Non-stop innovation!"

Score 10 out of 10
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Spredfast was our original choice because we knew we couldn't outgrow it. We enjoy the relationship we have with the company and are looking forward to more innovation from them in the future.
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Feature Scorecard Summary

Boolean keyword searches (25)
Filtering out noise/spam (26)
Sentiment analysis (23)
Broad channel coverage (29)
Content planning and scheduling (28)
Audience targeting (24)
Content optimization (5)
Workflow management (25)
Automated routing and prioritization (20)
Customer interaction histories (23)
Bulk actions (22)
Lead generation (9)
Content marketing (18)
Paid media management (2)
Campaigns and promotions (20)
Twitter (30)
Facebook (31)
LinkedIn (20)
Google+ (16)
Instagram (30)
Pinterest (14)
YouTube (20)
Campaign success analytics (26)
Real-time tracking (27)
Competitor analysis (21)
Role-based user permissions & privileges (31)
Mobile access (28)

About Spredfast

Spredfast is a leading social software suite that aims to help enterprise brand, media, and agency users maximize social engagement with customers on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr.

Using Spredfast, businesses can deliver social marketing and responsive social care informed by real time analytics and social data insights. Spredfast’s easy to use and purpose built interfaces for marketing and care are designed to streamline workflows and help users maintain a consistent voice across social channels.

Spredfast’s open platform enables companies to easily connect social to other technologies in their corporate stack. The platform also provides governance, security, and administrative flexibility, which the vendor says enterprise customers need to manage the risks associated with social marketing and social care.

The vendor offers strategy, training and enablement services designed to provide sustained business value throughout the course of a partnership, covering customers from the initial rollout through organizational change or shifts in priorities.

Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.

Spredfast Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureTriage inbound items for response, workflow, or action from other teams in order to quickly reply and take social actions in an easily configured dashboard
Has featureFull interaction history between user and company across social channels.
Has featureIntegration to CRMs, i.e. Salesforce
Has featureTrack efficiency metrics like SLA's, Topics, and Status
Has featureConsumer insight through access to the new Facebook Audience Insights API
Has featureUGC redisplay and visualizations

Spredfast Screenshots

Spredfast Videos (4)

Spredfast Downloadables

Spredfast Integrations

Smarsh Connected Suite (formerly Actiance), Bitly, Brandwatch, BudURL, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt

Spredfast Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Spredfast Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Spredfast Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Spredfast Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support