Khoros Marketing Reviews & Ratings 2024

Q: What are Khoros Marketing's top competitors?

Sprout Social , Sprinklr Marketing , and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Recent Reviews

Overall a decent software for social Media tasks

7 out of 10

March 06, 2024

Incentivized

I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …

Khoros Marketing

8 out of 10

February 26, 2024

Incentivized

We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …

Good tool for social media

8 out of 10

December 14, 2023

Incentivized

Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across …

Up your social media campaigns

9 out of 10

December 06, 2023

Incentivized

We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform …

Great service for scalability and efficient management

7 out of 10

December 05, 2023

Incentivized

Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros …

Great experience and customer support, room for more features

7 out of 10

October 16, 2023

Incentivized

Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling …

Marketing Could Use Some Help

2 out of 10

September 19, 2023

Incentivized

The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content …

Good for social media moderation

7 out of 10

August 23, 2023

Moderating user comments and interactions on multiple social media platforms

For the Love of Khoros Marketing!

7 out of 10

August 16, 2023

Incentivized

I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my …

2 year review of Khoros Marketing

7 out of 10

July 21, 2023

Incentivized

We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it …

Nice tool for monitoring and planification of posts

7 out of 10

July 19, 2023

Incentivized

I use it to plan content on social media and monitor the reactions on our posts.

Comprehensive, scalable tool with excellent broad social media and community management in a simple tool

8 out of 10

July 19, 2023

Khoros is a really great social media workflow tool that makes it easy to manager social media content, calendars, workflows and approval …

Would recommend, especially for small and medium organizations.

9 out of 10

July 18, 2023

Incentivized

It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team …

A great tool for our use case.

8 out of 10

July 18, 2023

We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …

Khoros Marketing vs. Later

6 out of 10

July 18, 2023

Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …

Read all reviews

How Khoros Marketing Differs From Its Competitors

Brand Management with Khoros

We are really impressed with the social media listening tool. They provide exact information very quickly.

Incentivized

Customer Support

We used the analytics to provide insights to our leadership about our social performance.

Incentivized

Brand Management with Khoros

We used the approval process to have our corporate social team sign off on every post, making sure all posts adhere to brand guidelines.

Incentivized

Customer Support

It had a good impact on client social media strategy

Incentivized

Customer Support

Our reach is constantly increasing since we started using the tool. Our team now quickly adapts with the insights that we get from the campaign report.

Incentivized

Brand Management with Khoros

This tool offers an approval system. therefore, no campaign is passing without being reviewed by the respective campaign manager.

Incentivized

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.

Incentivized

Brand Management with Khoros

We do not have a lot of experience with this particular topic.

Incentivized

Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …

Incentivized

Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.

Incentivized

Brand Management with Khoros

Yes, Khoros has helped us with monitoring crises and potential brand reputational risks.

Incentivized

Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job

Brand Management with Khoros

Khoros allows content moderators to quickly report adverse events and immediate escalatons

Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).

Incentivized

Customer Support

We have benefitted greatly from being able to monitor our brand(s) social presence and keep it active.

Incentivized

Brand Management with Khoros

We can view all of the content that are users create before it actually gets posted. This allows us to correct mistakes and improve quality.

Incentivized

Brand Management with Khoros

Using centralized visibility of teams to ensure all content is on-brand, or spotting potentially damaging social mentions and following up quickly.

Incentivized

Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.

Brand Management with Khoros

Centralised visibility of all brand content plus comments on our social profiles so we can act swiftly if we see any threats to our brands.

Brand Management with Khoros

Yes, it uses centralized visibility and permissions so that the brand is safe, also ensuring only the right people have access to publish.

Incentivized

Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …

Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.

Customer Support

We are able to monitor our brand’s social presence abd align strategy internally through analytics

Incentivized

Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.

Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.

Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.

Incentivized

Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.

Incentivized

Brand Management with Khoros

I think Khoros does a good job with these features and they are used by some of our team but we could be doing a lot better job of this.

Incentivized

Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …

Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.

Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.

Incentivized

Customer Support

Not to my knowledge - I believe it was a tool selected a while ago.

Brand Management with Khoros

Only via the approval system - but the posts already go through compliance before being entered into Khoros

Customer Support

I haven't interacted with Khoros Support, since I am only a user within a large organization.

Brand Management with Khoros

The main communications team monitors our account to ensure that we, and others, are following university guidelines and staying on-brand.

Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …

Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.

Brand Management with Khoros

It has helped keep us compliant and allowed us to store all customer care actions by providing exports on a monthly basis.

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features

Content planning and scheduling (146)
8.4
84%
Facebook (143)
7.9
79%
Twitter (138)
7.7
77%
Instagram (132)
7.4
74%

Reviewer Pros & Cons

View all pros & cons

Social Media Monitoring and Listening.
They can improve the Analytics part.

Verified User

Consultant in Marketing

E-Learning Company, 51-200 employees

Khoros Marketing makes it easy to draft a new post on mobile.
Khoros Marketing limits the amount of content I can directly publish to Instagram.

Verified User

Manager in Marketing

Entertainment Company, 10,001+ employees

Return to navigation

Pricing

View all pricing

Khoros Marketing

N/A

Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

52 people also want pricing

Alternatives Pricing

Sprinklr Social

$299

per month per seat

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

Wrike

$9.80

per month per user

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4

Avg 7.6

7.2
Boolean keyword searches
(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
5.8
Filtering out noise/spam
(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
6.8
Sentiment analysis
(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
5.6
Broad channel coverage
(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3

Avg 8.0

8.4
Content planning and scheduling
(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
7.2
Audience targeting
(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
5
Content optimization
(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.4
Workflow management
(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5

Avg 8.1

7.3
Automated routing and prioritization
(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.7
Customer interaction histories
(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
7.5
Bulk actions
(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.7

6.7
Lead generation
(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
6.5
Content marketing
(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.1
Paid media management
(2) Ratings
Users can manage and optimize paid social media posts across different channels.
7.7
Campaigns and promotions
(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6

Avg 8.5

7.7
Twitter
(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
7.9
Facebook
(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
7.4
LinkedIn
(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
9
Google+
(18) Ratings
The software allows users to monitor, publish and respond via Google+.
7.4
Instagram
(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
6.2
Pinterest
(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
7.5
YouTube
(33) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.1

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.1

Return to navigation

Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.
Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.
Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.
Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.
Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: Paid Publishing
Supported: CRM
Supported: NLP themes
Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch We help brands orchestrate, govern, publish, and measure social media campaigns that drive business results. We’d love to show you how.

Khoros Marketing Integrations

Brandwatch
Domo
Google Analytics
Opal
Origami Logic
Adobe Experience Manager
Acquia DAM (Widen)
Grabyo
Talkwalker
ReviewTrackers
Emarsys
Slack
Medallia
Adobe Marketo Engage
Bynder
Brightcove
Oracle Eloqua Marketing Automation
Adobe Experience Cloud
Crimson Hexagon
Salesforce
Tableau
SAP
Amazon Premier
Zendesk
Qualtrics
ServiceNow
SAP CX Cloud
Hubspot
Microsoft Dynamics
Eloqua

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Mobile Web
Supported Countries	Global
Supported Languages	Any language the Social Networks themselves support
Security	Read Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	0%
Mid-Size Companies (51-500 employees)	3%
Enterprises (more than 500 employees)	97%

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-19 of 19)

Sort By *

Companies can't remove reviews or game the system. Here's why

July 21, 2023

2 year review of Khoros Marketing

Verified User

Manager in Social Media

Retail Company, 1001-5000 employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

Social media platform management and internal content organization.

July 27, 2022

Room To Grow

Verified User

Manager in Social Media

Information Technology & Services Company, 10,001+ employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

social media, public relations and external communicaitons

May 23, 2022

I hope my voice will join the compliments' chorus!

Livio Cantagallo

Digital Project & PR Manager

Laboratorio Comunicazione (Entertainment, 5001-10,000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

Social media manager, community manager, social media editor, director of communications and more or less all the other marketing and communications working positions which have on their duties the online media activities.

April 28, 2022

Great for teams trying to do the basics in social media marketing

Verified User

Manager in Corporate

Apparel & Fashion Company, 10,001+ employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

Corporate Communications

January 09, 2020

Flexible Enterprise Social Media Management

Verified User

Manager in Marketing

Biotechnology Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

Marketing

May 20, 2018

Awesome product, great support.

Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

Score 10 out of 10

Vetted Review

Verified User

Users and Roles

We currently have 20 licenses. Representatives from various departments use the tool: marketing, sales, support and executives. It ranges from a social media coordinator using the tool to accomplish their daily responsibilities to the CEO using it to stay updated on industry conversations, competition and financial conversations.

May 08, 2018

Good Customer Service Goes a Long Way

Michele Arduengo

Content Strategist and Social Media Lead

Promega Corporation (Biotechnology, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

Marketing, Corporate communications

January 25, 2018

Khoros Review

Shelby Best

Senior Account Executive, Social Media + Content Strategy

Royal Caribbean International (Leisure, Travel & Tourism, 10,001+ employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

The people in our organization who use Spredfast represent a variety of business functions. We have people who are active in community management who use the platform, people who work in customer service and very closely with our community management team to respond to customers, content producers who help with publishing content, and strategists to analyze content produced.

June 13, 2017

Easy & Efficient, Personalized Workflow

Verified User

Account Manager in Social Media

Marketing and Advertising Company, 501-1000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Users and Roles

The users of Khoros in my organization are front line moderators/Content Specialists, and their managers.

March 29, 2016

Staple software for medium to large businesses or those managing a large number of social media platforms

Jye Sandiford

Social Media Operative - Online Connections

Bendigo and Adelaide Bank (Banking, 5001-10,000 employees)

Score 9 out of 10

Vetted Review

Verified User

Users and Roles

All from within our Social Media, Analytic or Web teams.

May 06, 2015

More channels, more data, more results

Martín La Rocca

Producer

Social Factor (Marketing and Advertising, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Users and Roles

12
marketing, client services, business intelligence.

February 26, 2015

Khoros makes the dream last!

Stephanie Gonzales

Marketing Coordinator

Maggiano's Little Italy (Food & Beverages, 10,001+ employees)

Score 10 out of 10

Vetted Review

Verified User

Users and Roles

I manage social media, local restaurant marketing, business unit support, charity liaison, and new restaurant opening PR support.

October 16, 2014

Very strong analytics. Not ideal for competitor tracking.

Verified User

Manager in Marketing

Leisure, Travel & Tourism Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Users and Roles

Most users are marketing people who do a variety of this across our many different brands: i. Monitoring brand mentions ii. Scheduling content and watching for interactions iii. My role is more internal consulting, strategy, and analytics. I put out a monthly global dashboard that consolidates all activity into a management report. This report pulls data from Khoros, and also Omniture, Google Analytics, FB Insights, and Pinterest Analytics (some of these additional tools are used for competitive brand insights which are not currently handled by Khoros). The consolidated report is actually built by the BI team in Tableau.

October 23, 2013