Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact -- A social media arsenal in one elegant, streamlined platformCaesars Entertainment uses Spredfast enterprise-wide. It is our primary social publishing and social listening platform for all of our properties across North America. In addition, we also use the platform to track the performance of our digital messaging, and run promotions aimed at expanding our Total Rewards loyalty database.,Streamlining the publishing/scheduling of social media content at scale. Facilitating our ability to track and respond to online conversations about us in real time. Visually conveying how our social media posts are performing, especially as they compare to our competitors.,We wish Spredfast would maintain at least 24 months of data so that we can properly calculate YoY performance figures.,10,Very important.,10,10,10,10,Awesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10Love Spredfast!We use Spredfast to manage all of our social media accounts, including leadership handles and LI accounts. The social media accounts are managed by social media/PR, careers, internal comms, and marketing. It allows us to control campaigns across multiple teams and streamlines the analytics process. It also provides us company-wide governance of what's scheduled to post.,The scheduling capabilities are excellent - it's easy to schedule multiple posts across different accounts, assign campaign labels to each post for future tracking, and to see an at-a-glance view of what's on the calendar. The Intelligence platform has been an invaluable social listening tool, and the campaign dashboards give leadership the high-level metrics they need (and the ability for us to drill down for more granular data points) We also really like the Planner functionality that lets you manage a campaign from start to finish with multiple users and accounts.,Additional functionality for paid campaigns - I believe this is being worked on.,10,It's a critical part of our strategy.,9,10,10,8Spredfast - Excellent for Social Listening and Real-Time Event CoverageSpredfast is used primarily for trend tracking and identification as well as what our client's brand competitors are talking about. Spredfast also offers light demographic information around who is partaking in certain social conversations, primarily on Twitter. If our team ever leads a real-time social activation to track conversation for events or micro-holidays, previous year convos, geolocations, Spredfast is a useful companion tool to track related activity.,Competitive analysis - assessing share of voice and mentions by brand, hashtag or authoritative users. Real-time event activity tracking around a brand activation, speaker series or broadcast. Demographic information for audience building.,Expanding robust live trend analysis and search beyond Twitter and onto other channels. Increasing the number of list and trend comparisons for users to run in the Intelligence feature. Stronger influencer identification search based on interest, follower count and channel relevance.,9,Social media is the primary focus of many of our client engagements as our audiences spend the majority of their time on Twitter, Facebook, Instagram, YouTube, etc. Core social disciplines including research, persona development, competitive analysis, community management, creative concepting and publishing, influencer engagement, measurement, KPI optimization and paid media distribution are all common tasks across our practice.,10,9,9,9,Socialbakers AnalyticsSpredfast - best in class social CRMSocial Listening. Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Spredfast does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content. Robust labeling for detailed analytics: This is a new feature in Spredfast, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.,Even with a great UX, it can always be easier and faster.,Spredfast has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.,9,9,10,0,This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers. It's also our primary content deployment system for social.,,,Vendor implemented Implemented in-house,9,Online training Self-taught,8,I recommend a combination of both online training from the services team, supplemented by their online tools.,No,9,8,10,8,SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Spredfast with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.,BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Spredfast with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.,
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106 Ratings
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Score 8.0 out of 101
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March 14, 2018

Review: "Spredfast - Excellent for Social Listening and Real-Time Event Coverage"

Score 9 out of 10
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Reliability and Availability

Spredfast has never had any outages, errors or availability issues when their services are needed by my team and I. Additionally, their reps are always on call to assist with any technical or platform specific questions.
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November 12, 2012

Review: "Spredfast is an industry leader. Great product, great company."

Score 8 out of 10
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Reliability and Availability

I don’t think we’ve experienced any unplanned downtime in the short time we’ve licensed the tool. In a few cases, we’ve encountered bugs but they were not critical and were resolved in a timely manner.
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Feature Scorecard Summary

Boolean keyword searches (25)
Filtering out noise/spam (26)
Sentiment analysis (23)
Broad channel coverage (29)
Content planning and scheduling (28)
Audience targeting (24)
Content optimization (5)
Workflow management (25)
Automated routing and prioritization (20)
Customer interaction histories (23)
Bulk actions (22)
Lead generation (9)
Content marketing (18)
Paid media management (2)
Campaigns and promotions (20)
Twitter (30)
Facebook (31)
LinkedIn (20)
Google+ (16)
Instagram (30)
Pinterest (14)
YouTube (20)
Campaign success analytics (26)
Real-time tracking (27)
Competitor analysis (21)
Role-based user permissions & privileges (31)
Mobile access (28)

About Spredfast

Spredfast is a leading social software suite that aims to help enterprise brand, media, and agency users maximize social engagement with customers on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Tumblr.

Using Spredfast, businesses can deliver social marketing and responsive social care informed by real time analytics and social data insights. Spredfast’s easy to use and purpose built interfaces for marketing and care are designed to streamline workflows and help users maintain a consistent voice across social channels.

Spredfast’s open platform enables companies to easily connect social to other technologies in their corporate stack. The platform also provides governance, security, and administrative flexibility, which the vendor says enterprise customers need to manage the risks associated with social marketing and social care.

The vendor offers strategy, training and enablement services designed to provide sustained business value throughout the course of a partnership, covering customers from the initial rollout through organizational change or shifts in priorities.

Spredfast was named a Leader in the The Forrester WaveTM: Social Media Management Solutions, Q2 2017.

Spredfast Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureTriage inbound items for response, workflow, or action from other teams in order to quickly reply and take social actions in an easily configured dashboard
Has featureFull interaction history between user and company across social channels.
Has featureIntegration to CRMs, i.e. Salesforce
Has featureTrack efficiency metrics like SLA's, Topics, and Status
Has featureConsumer insight through access to the new Facebook Audience Insights API
Has featureUGC redisplay and visualizations

Spredfast Screenshots

Spredfast Videos (4)

Spredfast Downloadables

Spredfast Integrations

Smarsh Connected Suite (formerly Actiance), Bitly, Brandwatch, BudURL, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt

Spredfast Competitors


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Spredfast Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Spredfast Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Spredfast Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support